Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play

mlns='> You don’t need a big budget for innovative content. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 5.24.24 Connect with CMI Happy Friday! Does your content serve all your audiences? Sure, you provide end customers with helpful information and advice. But what about the retail partners, service brokers, and other contributors to your brand’s success? Creating a content hub for these oft-overlooked audiences puts more wind in their sails — which may ultimately help raise your sales. Coca-Cola’s new B2B content platform is a testament to this value exchange. And, as Robert Rose points out in [today’s article]( the brand didn’t break the bank to launch it. [I’d love to hear](mailto:jodi.harris@informa.com?subject=CMI%20-%20Coca-Cola&elqTrackId=D7A6AF004C0AD9B828A64C2A27023A95) if Coca-Cola’s Lens inspires you to expand your customer vision.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play]( Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers. [Read more](  A Word From One of Our Sponsors [Build a Strong Content Foundation With the Right CMS]( Discover how to build a content infrastructure that aligns with your goals and meets customer needs. Learn why a CMS is essential for optimizing operational performance and expanding your audience reach. Take these steps to capitalize on its potential. [Learn Steps Here »](  A Word From CMI [There’s Still Time! Get Recognition for Your Work]( It's no secret that deadline pressure can produce some of the best work. Now’s the time to apply that pressure to your 2024 Content Marketing Awards entry. With the final submission deadline rapidly approaching, make your cuts and polishes to the story of your most impressive content from the past year and send it our way. Submit your application by next Friday, May 31. [Start your entry »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]