The Reality of Generative AI in Marketing May Not Be What You Think

mlns='> Don't start with a generative AI tool before you have this. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 4.5.24 Connect with CMI Happy Friday! If you believe the well-hyped research stats and media headlines, your company’s leadership is chomping at the bit to benefit from AI technology’s capabilities. But do they know why they’re asking for it? “Because all our competitors are using it” isn’t a valid reason. And anyway, Robert Rose finds the opposite is true — businesses aren’t in a hurry to prioritize AI applications because they lack an effective strategy for managing organization-wide change. Watch the video or [read the related article]( then [let me know](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) if you agree.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [The Reality of Generative AI in Marketing May Not Be What You Think]( You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing. [Read more](  A Word From One of Our Sponsors Unlock the Future of Content: Dive Into Our Free AI E-Book Today! Discover the power of AI in transforming content creation and distribution. Explore practical insights, case studies, and expert tips. Download your free copy now and stay ahead in the digital landscape. [Download your AI e-book now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]