📉Ad fatigue is killing your campaign - Here’s how to stop it

Refresh your strategy and win back attention🔥                                                                                                                                                                                                                                                                                                                                                                                                                 September 27, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Inceptly&body=Ad%20fatigue%20is%20killing%20your%20campaign%20-%20Here%E2%80%99s%20how%20to%20stop%20it%3A%20%0A%0Ahttps%3A%2F%2Finceptly-agency.beehiiv.com%2Fp%2Fad-fatigue-is-killing-your-campaign-here-s-how-to-stop-it) Ad fatigue is a real concern and common challenge in today’s fast-paced digital marketing world. However, by understanding its causes and symptoms, and adopting smart strategies and meaningful metrics, digital marketers can effectively manage and prevent ad fatigue, thus driving better results in their performance marketing efforts. Author: Jovan Simic, Account Manager Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)? Join us for a free YouTube ad brainstorming session here: [👉 Book a call]( What is ad fatigue? Ad fatigue is a situation where your target audience becomes overly familiar with your ads, leading to a decrease in engagement and overall campaign effectiveness. What causes ad fatigue? There are a couple of factors that can trigger ad fatigue: - Too similar creatives: When creatives are not diverse enough, audiences quickly tire, decreasing ad effectiveness - Long campaign periods without creative refreshes: Overexposing an audience to the same campaign over an extended period without refreshing the ad creatives results in diminished interest and response. - Missing a multi-marketing channel set: Relying solely on one platform like Meta or TikTok can lead to market saturation and eventually ad fatigue. How to identify ad fatigue? As long as you’re carefully monitoring your ad campaigns, you should be able to pick up on ad fatigue pretty fast. You just need to know the signs: 1. Low CTR (clickthrough rate) While low clickthrough rates can be a sign of different problems with your ads, a dip in this metric is a strong indicator you’re dealing with ad fatigue—especially if your numbers started out well and took a significant dive after a few weeks. 2. High CPA and low conversion rate Low CTRs alone may not be enough for you to ring the ad fatigue alarm. But combine that with a high CPA, and chances are you need to take another look at your campaign. Again, if your CPA started out strong, and then dipped after a few weeks, ad fatigue could be the problem. 3. Lesser engagement Getting lower levels of engagement on your ads is enough to tell you they’re not really working. A decrease in engagement over time can signal their effectiveness is declining as well. How to fix ad fatigue? 1. Customise frequency Google Ads platform allows marketers to customize the frequency of a campaign, which is basically setting a limit on how often a user sees your ad within a specific timeframe. This can prevent overexposure and reduce the chances of ad fatigue. While the right cap depends on your campaign, audience, and goals, a good starting point is typically around 3-5 impressions per user per day and 1-2 views per week. You can adjust based on how your audience responds. 2. Rotate creative assets Keep your ad content fresh by regularly updating videos, copy, and images. This doesn’t mean changing the entire campaign but subtle changes to keep the audience engaged. 3. Segment your audience Instead of blasting the same ad to your entire audience, segment them based on behaviors, demographics, or interests. Tailored ads to specific segments can result in more meaningful engagement. 4. Retarget intelligently While retargeting is an effective strategy, bombarding users with the same ad after they’ve visited your site can be counterproductive. Customize retargeting ads and ensure they’re not repetitive. 5. Gather feedback Use surveys or feedback tools to understand if your audience feels overwhelmed by your ads. This direct feedback can be invaluable in adjusting your strategies. 🎯 Inceptly’s top picks: Essential reading you can't afford to skip [Read the whole article here]( Want to know how smaller brands create viral YouTube ads without big budgets? Inceptly’s Lead Copywriter Holly Preston shares 6 powerful copywriting strategies that can make your content go viral. Ready to level up your next campaign? Read [the full blog post]( now! [Read the full article here]( Discover how Google's new AI tools are giving advertisers more control and insights than ever before! In her latest blog post, Inceptly's Lead Media Buyer, Mirna Peric, breaks down the top five game-changing announcements from DMEXCO. Don't miss out on these exciting updates – read [the full post]( now! Agency Owners: Want Us To “Transplant” Our $200 Million YouTube Ad Creative & Media Buying Skillset, Directly into Your Agency - In Just 8 Weeks? Click below to find out more about the Bootcamp cohort and start transforming your business! [👉 Get started]( Jovan Simic, Account Manager Jovan Simić is an experienced media buyer responsible for over $30M in profitable ad spend. At Inceptly, Jovan has collaborated with prominent brands, including Advanced Bionutritionals, Amplify Solar, Fittrack, John Crestani, and The Social Man, demonstrating his versatility and expertise. His deep understanding of media buying and consistent track record of success make him an invaluable asset to the industry. 💌 Like this newsletter? Let's continue the conversation Get in touch with us by responding to this email or tagging us on [LinkedIn]( or [Instagram]( and sharing your thoughts. Your feedback helps us keep our newsletter relevant and interesting. Enjoyed what you read? Don't keep it to yourself! Share this email with your friends and help us grow our community. Not a subscriber yet? [Click here]( and join our community for more insightful content straight to your inbox. - This newsletter is brought to you by - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over $5M/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at Inceptly.com]( Are you spending over $1K/day on ads and looking to scale your business with YouTube ads? Schedule your free performance ad brainstorming call here: [👉 Free Audit]( [ig]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Inceptly 2407 Ward Road Sacramento, California 95827, United States [Terms of Service](