🧠 8+1 key strategies to crush YouTube ads in 2024

Don't let the competition leave you in the dust 🚨                                                                                                                                                                                                                                                                                                                                                                                                                 August 07, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Inceptly&body=%F0%9F%A7%A0%208%2B1%20key%20strategies%20to%20crush%20YouTube%20ads%20in%202024%3A%20Don%27t%20let%20the%20competition%20leave%20you%20in%20the%20dust%20%F0%9F%9A%A8%0A%0Ahttps%3A%2F%2Finceptly-agency.beehiiv.com%2Fp%2F8-key-strategies-crush-youtube-ads-2024) As a Creative Director who lives and breathes ads, I'm always on the lookout for [what's working in the Direct Response space](. And let me tell you, 2024 is shaping up to be a wild ride for YouTube advertising. Now, don't get me wrong - the core principles of direct response are still kicking ass. But the game is evolving, and if you're not keeping up, you're gonna get left in the dust. Author: Alex Simic, Creative Director First off, AI is everywhere, which means authenticity is more valuable than ever. Viewers can smell BS from a mile away, so genuine, human-crafted ads are where it's at. Plus, mobile viewing is no longer the future - it's the now. We're talking about a multi-device, interconnected world, folks. Oh, and let's not forget the shift in ad compliance. Say goodbye to those fear-mongering, scarcity-driven ads. It's all about positive, opportunity-focused messaging now. Thanks, platform policies! Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)? Join us for a free YouTube ad brainstorming session here: [👉 Book a call]( So, how do we navigate this brave new world? I've been digging deep into the most successful campaigns out there, and I've identified 8 killer strategies that are making waves. Let's dive in and see how we can level up your YouTube ad game for 2024. 1. Hook 'em fast and hard Look, in 2024, you've got about two seconds to grab attention before thumbs start scrolling. Remember that constipation relief ad we looked at? "Can't go? Do this to clear out stuck poop fast." Boom. Direct, relevant, and impossible to ignore. That's what you're aiming for. [Watch the video here]( Get creative, be bold, and make those first seconds count. And I mean really count. Think about using shocking statistics, unexpected visuals, or even a bit of controversy if it fits your brand. Just make sure it's relevant to your offer and audience. The goal is to stop the scroll and make viewers think, "Wait, what did I just see?" 2. Tell a story that sticks Storytelling isn't new, but it's still powerful as hell. Take that ManyChat ad - they nailed it with their podcast-style setup and real success stories. It's all about creating that emotional connection. Whether it's a personal anecdote or a customer testimonial, make it relatable and engaging. [Watch the ad here]( But here's the kicker - your story needs to do more than just entertain. It should lead viewers on a journey that naturally concludes with your offer as the solution. Think about using before-and-after narratives, overcoming obstacles, or even day-in-the-life scenarios that resonate with your target audience. 3. Mobile is king - design accordingly Guys, if your ad doesn't look good on a phone, you're dead in the water. Remember Ridley's piano giveaway ad? High contrast, visually striking - perfect for small screens. [Find the ad here]( Think close-ups, legible text, and maybe even vertical formats. Make every pixel count. But don't stop there. Consider how your ad will look with and without sound (because let's face it, a lot of mobile viewing happens on mute). Use subtitles or text overlays to convey key messages. And remember, mobile viewers are often on the go, so your ad should be easy to understand even if someone's attention is divided. 4. Show, don't just yap This is a no-brainer, but you'd be surprised how many people mess it up. The "Keyboard rich" ad got it right by using the physical book as a prop. [Watch the full ad here]( [Ridley]( played the piano. Whatever your offer is, find a way to demonstrate it visually. Before-and-afters, live demos, screen recordings - get creative! But here's the thing - your demonstrations should highlight the key benefits, not just features. Show the transformation, the end result, and the "aha" moment. Make viewers visualize themselves using your product or service and experiencing the benefits. 5. QR codes: The TV-digital bridge Here's where things get interesting in 2024. QR codes are bridging the gap between TV and digital like never before. Imagine a 90-second ad with a QR code and headline throughout. Viewers can instantly jump from their smart TV to your landing page. It's frictionless, it's immediate, and it's powerful. Just make sure that the landing page is mobile-optimized! [Watch the ad here]( But don't just slap a QR code on your ad and call it a day. Think about how you can use it strategically. Maybe it leads to an exclusive offer, a more in-depth demo, or a personalized experience. The key is to make the transition from TV to digital feel seamless and rewarding for the viewer. 6. Keep 'em on their toes Pattern interrupts are your secret weapon for engagement. Quick scene changes, unexpected sounds, shifts in tone - anything to recapture wandering attention. The ManyChat ad nailed this with their B-roll footage. Mix it up and keep viewers guessing. [Check out the ManyChat’s ad here]( But here's the trick - your pattern interrupts should serve a purpose. They shouldn't just be random for the sake of being random. Use them to emphasize key points, transition between ideas, or highlight important information. The goal is to keep viewers engaged, not confused. 7. Pace yourself, but know your audience There's no one-size-fits-all when it comes to pacing and length. Some ads, like [our constipation relief example](, go rapid-fire. Others, like ["Keyboard rich,"]( take it slow and steady. Experiment, analyze, and find what works for your message and audience. But don't just guess - use data to inform your decisions. Look at your retention rates, engagement metrics, and conversion data. Where do people drop off? Where do they engage most? Use this info to fine-tune your pacing. And remember, sometimes a mix of paces within one ad can be super effective. Start fast to hook them, slow down for important details, and then ramp up again for the call to action. 8. Flaunt your cred Don't just tell people you're awesome - show them. ["Keyboard rich"]( flashed that Wall Street Journal bestseller status, and boom - instant credibility. Awards, media logos, customer testimonials - if you've got it, flaunt it. Visual proof is worth a thousand words of copy. But here's the deal - make sure your proof points are relevant to your audience. A tech-savvy millennial might be more impressed by a viral TikTok challenge than a Wall Street Journal mention. And don't just list achievements - show how they translate to benefits for the customer. Did your award-winning product help customers save time or money? That's what people really care about. And let me throw in a bonus point here because it's good to remember: 9. Make your CTA crystal clear and compelling Your call to action needs to be so clear that a sleepwalker could follow it. Whether it's "Scan this QR code now" or "Click the link below", make it stand out visually and audibly. But don't just tell them what to do - tell them why they should do it. What's in it for them? A free trial? Exclusive content? Limited-time offer? Make the benefit immediate and tangible. And please, for the love of all that's holy, make sure your CTA actually works. Test those links, QR codes, and landing pages on multiple devices before you go live (just in case). Remember, these strategies aren't just theoretical BS. They're based on real, successful ads that are crushing it right now. But the key is to adapt them to your unique brand and offer. What works for a piano course might not work for a SaaS product, and vice versa. The beauty of YouTube advertising in 2024 is that you've still got room to experiment. Try different combinations of these strategies. Maybe a fast-paced, demonstration-heavy ad works best for your tech product. Or perhaps a slower, story-driven approach resonates more with your health-conscious audience. The point is, don't be afraid to test and iterate. Use YouTube's analytics to see what's working and what's not. Pay attention to view-through rates, click-through rates, and most importantly, conversions. That's the data that really matters. And hey, if you're feeling overwhelmed by all this, don't sweat it. This stuff is complex, and it takes time to master. That's why we're here. If you want to dive deeper into any of these strategies or need help implementing them for your specific brand, hit us up. We live and breathe this stuff, and we're always stoked to help businesses crush it on YouTube. So there you have it, folks. Your roadmap to YouTube ad success in 2024. Now get out there and start creating some killer ads. I can't wait to see what you come up with! 🎯 Inceptly’s top picks: Essential reading you can't afford to skip [Read the whole article here]( Are all ads starting to sound the same? Dive into [our latest blog]( post by Inceptly's Lead Copywriter, Holly Preston, as she explores the trend of formulaic marketing and uncovers how you can break free from the noise and truly captivate your audiences. Don't miss out on [this eye-opening read](! [Read the full article here]( Unlock the secrets to mastering Google Ads in 2024 with expert tips from Inceptly's Lead Media Buyer, Mirna Peric. Discover how to simplify account management, customize ads at scale, and boost your campaign's effectiveness. Dive into [the key strategies now](! Agency Owners: Want Us To “Transplant” Our $200 Million YouTube Ad Creative & Media Buying Skillset, Directly into Your Agency - In Just 8 Weeks? Click below to find out more about the Bootcamp cohort and start transforming your business! [👉 Get started]( Alex Simic, Creative Director Alex Simic is the person responsible for all creative work that stands behind Inceptly since stepping into his role in 2022. He comes from the role of the Media Buying Team Lead and Strategist behind some of Inceptly’s biggest successes. He has collaborated with the biggest names in the Direct Response industry, whether as a Senior Account Manager & Media Buyer or Creative Director. His main goal is bridging the gap between Media Buying and Creative, ensuring that the videos Inceptly produces are data-based and giving our clients the best chance at achieving success. 💌 Like this newsletter? Let's continue the conversation! Get in touch with us by responding to this email or tagging us on [LinkedIn]( or [Instagram]( and sharing your thoughts. Your feedback helps us keep our newsletter relevant and interesting. Enjoyed what you read? Don't keep it to yourself! Share this email with your friends and help us grow our community. Not a subscriber yet?[Click here]( and join our community for more insightful content straight to your inbox. - This newsletter is brought to you by - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over $5M/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at Inceptly.com]( Are you spending over $1K/day on ads and looking to scale your business with YouTube ads? Schedule your free performance ad brainstorming call here: [👉 Book a call]( [ig]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Inceptly 2407 Ward Road Sacramento, California 95827, United States [Terms of Service](