🧠 Ask and learn: Exclusive knowledge from Inceptly's top minds

Reveal expert secrets now ⏰                                                                                                                                                                                                                                                                                                                                                                                                                 May 31, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Inceptly&body=%F0%9F%A7%A0%20Ask%20and%20learn%3A%20Exclusive%20knowledge%20from%20Inceptly%27s%20top%20minds%3A%20%0A%0Ahttps%3A%2F%2Finceptly-agency.beehiiv.com%2Fp%2Fask-learn-exclusive-knowledge-inceptlys-top-minds) Dear subscribers, We're excited to bring you a special edition of our newsletter, where we answer some of the most intriguing questions from our readers. Our experts at Inceptly have shared their knowledge and insights to help you solve your dilemmas and navigate the world of digital marketing more effectively. This edition features insights from Inceptly's Lead Media Buyer, Mirna Peric. Mirna is a top-notch Media Buyer with years of experience and millions of dollars in revenue-generating ad spend to prove it. Her insatiable curiosity combined with a strategic mindset helps her stay ahead of the game when scaling our clients' offers. Author: Mirna Peric, Lead Media Buyer Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)? Join us for a free YouTube ad brainstorming session here: [👉 Book a call]( Let’s dive in… Today’s topic: 🕵🏻‍♂️ [How to detect early signals of junk traffic in your YouTube advertising campaigns]( These are the questions we received from you after this particular newsletter edition. In case you missed it, you can check it out [here](. Question 1: “What do you recommend to do in the following case? I’m running the exact same ads as in another Google ads account, but in this account, it's sending almost all of my traffic to youtube.com home, which is very poor quality. And of course, you can’t exclude it. Thanks in advance.” Mirna recommends: - Relaunching a test with different formats of ad - tests will the shorter ad get different traffic - Testing out different bidding strategies - tCPA/tROAS - Make sure to use these placement exclusions to hopefully minimize junk mobileappcategory::69500 googleadsense_without_youtube.com Question 2: “Hi Mirna, what’s the reason this happens? CPM was stable for the whole day until it gradually started getting to uncomfortably low levels. And this crazy spike in impressions doesn’t positively impact the results either. I was profitable until this happened, and then closed the day with a negative ROI. Is it that the Google bot picks up certain words within the ad/script it doesn’t like and flags it? And afterward, resulting in lower-quality traffic? This happened after the ad ran profitably for a couple of days. If I had my budget at 10k, most of it would have gone to waste. Crazy.” Mirna recommends the following: It’s hard to pinpoint the exact reasons for this without thorough analysis, but it looks like Google pushed it to in-feed placement which resulted in lower CPMs. An unusual spike in impressions without a corresponding increase in clicks or conversions could indicate click fraud or bot traffic, which can severely impact your ROI. Use tools to detect and filter out invalid traffic. Consider using third-party services to monitor for click fraud. Sometimes, changes in ad policies or automated reviews by Google’s system might flag certain elements of your ad, reducing its performance. Review Google’s ad policies to ensure compliance and adjust your ad content if necessary. Sometimes, simply pausing and then restarting the ad can help reset the performance. Google’s ad platform uses a Quality Score to determine ad rankings. If your ad’s relevance or landing page experience declines, it can reduce your Quality Score, leading to lower CPM and poorer traffic quality. Ensure your ad copy is relevant to your audience and that your landing page provides a good user experience. The digital ad space is highly competitive. If more advertisers start bidding for the same audience, it can drive up impressions but lower your CPM as the system tries to use your budget efficiently. Monitor your competitors and adjust your bidding strategy or target different keywords/audiences. If the same audience has been exposed to your ad multiple times, they might start ignoring it, leading to lower engagement and a drop in CPM. Refresh your ad creative or target a new audience segment to combat ad fatigue. We hope you found this Q&A edition of our newsletter helpful. Email us your questions, and our expert team will happily provide insightful answers and support. Thank you for being a valued member of the Inceptly community! Best regards, The Inceptly Team 🎯 Inceptly’s top picks: Essential reading you can't afford to skip [Read the full article here]( If you're unsure how to effectively target your audience in Google Ads, let us guide you. Dive into our guide to discover simplified strategies for setting up targeting, harnessing profitability, and optimizing retargeting efforts to make informed, profitable decisions. Is a Demand Gen campaign right for you? [Let's find out](. [Read the full article here]( Who has time to read all the advertising greats cover-to-cover these days? We’d love to cozy up with these famous tomes and soak up their wisdom, but let’s be real – our TBR piles are already out of control. That’s why we’re serving up bite-sized guides to the heavyweights of copywriting literature. Consider us your bookish buffet, letting you sample the most flavorful morsels from these masterpieces. In just a few minutes, you’ll get the dish on what direct response legends like Eugene Schwartz, Gary Halbert, and Joseph Sugarman cooked up. We’ll whet your appetite with a condensed serving of their key concepts, so you can dine on their essential insights without getting overstuffed. [Dive in]( and enjoy the key takeaways – quick, fun, and digestible. Agency Owners: Want Us To “Transplant” Our $200 Million YouTube Ad Creative & Media Buying Skillset, Directly into Your Agency - In Just 8 Weeks? Click below to find out more about the Bootcamp cohort and start transforming your business! [👉 Get started]( 💌 Like this newsletter? Let's continue the conversation! Get in touch with us by responding to this email or tagging us on [LinkedIn]( or [Instagram]( and sharing your thoughts. Your feedback helps us keep our newsletter relevant and interesting. Enjoyed what you read? Don't keep it to yourself! Share this email with your friends and help us grow our community. Not a subscriber yet? [Click here]( and join our community for more insightful content straight to your inbox. - This newsletter is brought to you by - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over $5M/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at Inceptly.com]( Are you spending over $1K/day on ads and looking to scale your business with YouTube ads? Schedule your free performance ad brainstorming call here: [👉 Book a call]( [ig]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Inceptly 2407 Ward Road Sacramento, California 95827, United States