📉 Maximize your campaign's impact with Google's generative AI for visuals

Read and apply your "How to" guide now ⏰                                                                                                                                                                                                                                                                                                                                                                                                                 May 23, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Inceptly&body=%F0%9F%93%89%20Maximize%20your%20campaign%27s%20impact%20with%20Google%27s%20generative%20AI%20for%20visuals%3A%20%0A%0Ahttps%3A%2F%2Finceptly-agency.beehiiv.com%2Fp%2Fmaximize-campaigns-impact-googles-generative-ai-visuals) Exciting AI-driven enhancements are on the horizon for Demand Generation campaigns, promising to elevate your visual storytelling. By utilizing generative image tools, you can easily create a wide array of captivating visuals in just seconds with the help of generative AI feature integrated in Demand Gen campaigns. Author: Bojan Bovan, Account Manager With generative image tools, you can efficiently experiment with new creative concepts, whether it's testing different image styles or starting from scratch. Your input is key in helping Google AI generate images that are tailored to your business or client's needs. For instance, if you operate a furniture e-commerce store, you could input prompts like "modern living room furniture in a cozy, urban loft setting" to generate images that appeal to customers seeking contemporary interior design inspiration. Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)? Join us for a free YouTube ad brainstorming session here: [👉 Book a call]( How can you navigate it? Here is the walkthrough and how to navigate to the feature inside GA. After you click on “Generate Images” you will be taken onto the next step where you need to describe what kind of image you need with an option to provide really detailed context to the AI with up to 1500 characters of what kind of image you need and AI will provide images based on the query. If the initial set of images doesn't meet expectations for any reason, you can request to "Generate more" images. You'll have complete control over selecting which suggested images are included in your campaigns. Google has introduced a “Creative Excellence Guide” to complement the new AI tools, offering the following best practices for developing Demand Generation campaigns: - Utilize a mix of videos and images to captivate audiences at various stages of the buyer journey - Craft a compelling brand narrative by blending video and image creatives. This approach allows you to leverage a mix of videos and images, expanding your campaign's reach across all available inventory and formats. - Provide Google with a range of assets in different aspect ratios to expand reach across inventory - Prioritize assets that feel native to each platform. For example, when creating YouTube Shorts, prioritize vertical video that’s relatable, authentic, and connects with your audience. - Employ high-quality, high-resolution visuals to establish brand credibility and motivate action - Start by reusing high-performing, inspirational imagery from existing social platforms to save time and showcase your brand at its best. Then, continue optimizing your creatives to improve relevance on YouTube and Google - Implement a test-and-learn approach, assessing performance metrics to refine creatives. Review segment by ad format reporting to further diagnose how your ads are performing across key formats: YouTube Shorts, in-stream, and in-feed. Run A/B experiments for Demand Gen to test the effectiveness of your creatives across different surfaces by creating head-to-head tests in a clean environment. Harness the power of generative AI to improve your visual storytelling in Demand Generation campaigns on Google Ads. With this technology, you can efficiently create a variety of engaging visuals, test new creative concepts, and optimize campaigns for maximum impact. Elevate your advertising strategy, ensuring your brand stands out and resonates with your audience. 🎯 Inceptly’s top picks: Essential reading you can't afford to skip [Read the full article here]( If you're unsure how to effectively target your audience in Google Ads, let our top-notch media buyer, Mirna Peric, guide you. With years of experience and millions of dollars in revenue-generating ad spend, Mirna has the expertise to optimize your campaigns for success. Dive [into her guide]( to discover simplified strategies for setting up targeting, harnessing profitability, and optimizing retargeting efforts to make informed, profitable decisions. [Read the full article here]( Struggling to create effective YouTube ads in a highly competitive environment? Let our expert copywriter, Holly Preston, guide you. With her creative expertise and experience in crafting successful campaigns for Inceptly, Holly has the insights you need to stand out. Dive into her article to discover the secrets behind the most effective YouTube ads and learn how to apply these strategies to your own campaigns, saving time, budget, and maximizing your success. [Click here]( to explore the full story. Agency Owners: Want Us To “Transplant” Our $200 Million YouTube Ad Creative & Media Buying Skillset, Directly into Your Agency - In Just 8 Weeks? Click below to find out more about the Bootcamp cohort and start transforming your business! [👉 Get started]( Bojan Bovan, Account Manager With his extensive background in media buying for some of Inceptly's biggest clients, Bojan is known for his inquisitive mind and attention to detail. He keeps his hand on the pulse of new developments in direct-response advertising and enjoys finding ways to apply innovative strategies and techniques to keep our clients ahead of the curve. 💌 Like this newsletter? Let's continue the conversation Get in touch with us by responding to this email or tagging us on [LinkedIn]( or [Instagram]( and sharing your thoughts. Your feedback helps us keep our newsletter relevant and interesting. Enjoyed what you read? Don't keep it to yourself! Share this email with your friends and help us grow our community. Not a subscriber yet? [Click here]( and join our community for more insightful content straight to your inbox. - This newsletter is brought to you by - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over $5M/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at Inceptly.com]( Are you spending over $1K/day on ads and looking to scale your business with YouTube ads? Get a free audit of your ad accounts to unlock untapped strategies for achieving success at scale! No strings attached. [👉 Free Audit]( [ig]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Inceptly 2407 Ward Road Sacramento, California 95827, United States