8 Years Ago, Apple Made a Monumental Mistake. Today, Its Apology Is Still a Masterclass in How Brands Can Recover From a Blunder

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Get started on Carta Launch.](/NjEwLUxFRS04NzIAAAGKiSuNVa6xwVqtkEWciqD3KFzbtzKkztCC7jILOUjaEZl2c7cV0RTnXKiYPny2SQFzZf9xLas=) Raise capital, manage equity, build teams, and create the next big thing with Carta Launch—a free platform for early-stage founders.[Get Started](/NjEwLUxFRS04NzIAAAGKiSuNVRgoQowgPF3XBvWHA6utCqtuMcC7KNBOTIW3wfEqnNJJZ7NsPnuWOTEHzhk_w3xLlmU=) [The Effortless Way to Improve Learning, Cognition, and Alertness Starting Tonight, Backed by New Sleep Science]() [The Effortless Way to Improve Learning, Cognition, and Alertness Starting Tonight, Backed by New Sleep Science]() A study shows wearing a sleep mask--or simply making your bedroom as dark as possible--will have a major impact on your performance.[Read More]() [Mark Zuckerberg's 'Year of Efficiency' at Meta Is Getting Brutal for Anyone Who Isn't Mark Zuckerberg]() [Mark Zuckerberg's 'Year of Efficiency' at Meta Is Getting Brutal for Anyone Who Isn't Mark Zuckerberg]() The company will lay off 10,000 more employees.[Read More]() [Spring-Clean Your Schedule With This 5-Step 'Ritual Reset'](=/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) [Spring-Clean Your Schedule With This 5-Step 'Ritual Reset'](=/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) It's not just your spaces that need regular decluttering. 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Today, Its Apology Is Still a Masterclass in How Brands Can Recover From a Blunder](/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) [8 Years Ago, Apple Made a Monumental Mistake. Today, Its Apology Is Still a Masterclass in How Brands Can Recover From a Blunder](/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) How brands say sorry to save face.[Read More](/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) [Block Shop Textiles Has Shunned Investors for a Decade. Good Thing Kendra Scott Knows How to Grow a Bootstrapped Business](/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) [Block Shop Textiles Has Shunned Investors for a Decade. Good Thing Kendra Scott Knows How to Grow a Bootstrapped Business](/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) Jewelry entrepreneur Kendra Scott helps Hopie Stockman, co-founder of home goods and apparel brand Block Shop Textiles, foster a culture of sustainable growth.[Read More](/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) FREE SPONSORED E-BOOK OF THE DAY [8 Things That Cause Your Lack of Motivation (and How to Fix Them)](=/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) [Click here](=/NjEwLUxFRS04NzIAAAGKiSuNVbySk_xcXxAdQoVWDs4hZ5lN85oAuIkIhVvPAGOaNCaOdpzyPWJDLTfZrQStdbWn39M=) to download your free e-book. 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