Getting vulnerable

INC. THIS MORNING Getting vulnerable Note: Inc.com managing editor Lindsay Blakely is filling in this week while Brit Morse is away from her desk. Good morning, Over the past year, [Katerina Schneider]( vitamin company, Ritual, doubled its revenue. But with that success came stress and hard lessons. Schneider had always thought a tough exterior was necessary to excel, so she’d put on a mask as a fearless leader, mom, and partner. It was only when the mask slipped unexpectedly during a team Zoom meeting that she learned how her outward display of perfection was making her a much less effective leader. Check out the full story to [learn what happened next–and why she’s happier as a result](. SPONSORED CONTENT [The Potential of Investing in Pre-IPO Startups]( Many investors choose venture to get into high-growth startups. Alumni Ventures makes it easy to own a professional VC portfolio. [Get started](. Inc. Best Workplaces: Applications Now Open! Awarding excellence in company culture. [Apply now]( to be recognized as a company people love to work for. Early-rate deadline: December 10, 2021. JOIN US: Join Payal Kadakia, founder of ClassPass, a membership program for fitness classes across multiple gyms and studios making working out more engaging, accessible, and affordable. Kadakia will share how ClassPass became one of only 20 female-founded “unicorn” companies and why she was pleased with the acquisition by wellness giant Mindbody. Hear her talk about the importance of betting on yourself as an entrepreneur and how she’s found success as a female founder. - Tuesday, December 14, 2021, 12:00 PM - 1:00 PM ET - [Register today]( HERE'S WHAT ELSE I'M READING TODAY: This founder became [the youngest woman ever]( to take a company public. --Inc. Not getting enough done every day? These are [the two keys]( to discipline no one ever talks about. --Inc. The supply chain crisis isn’t going away anytime soon. Protect your business from disruptions with [these four tips](. --Inc. Here’s how to bounce back when you [botch a board meeting](. --Fast Company Covid-era travel risks are changing: [Here’s what to consider]( so you don’t get stranded. --WSJ ONE MORE THING: The most emotionally intelligent leaders follow [this simple email rule](. --Inc. --Lindsay Blakely Managing editor, Inc.com How are we doing? Send us ideas and feedback at [lblakely@inc.com](mailto:lblakely@inc.com?subject=Inc.%20This%20Morning%20Feedback) and on Twitter at [@lindsayblakely](. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](