A very strange Thanksgiving

INC. THIS MORNING A very strange Thanksgiving Good morning, Since 1982, the Chatham Berry Farm--based eponymously in Chatham, New York, 125 miles north of New York City--has sold local organic produce, beginning in its early days as a roadside farm wagon. More recently, the 25-employee shop has become a regional hotspot for Thanksgiving turkeys--selling roughly 400 of them annually, the maximum it can safely house without a dedicated meat storage facility, for between $3.99 and $5.99 per pound. For years, sales have been consistent: Turkeys sell out a day or two before Thanksgiving, with a few inevitable last-minute order cancellations allowing folks to still pick up emergency poultry on Thursday morning. This year is different. The Chatham Berry Farm sold out of turkeys on November 13, almost two weeks before Thanksgiving, and the phone continues to ring off the hook with orders that will never be fulfilled. The Berry Farm isn't alone in its newfound turkey fame: As Covid-19 infection rates spike across the country, more Americans are eschewing traditional family gatherings and staying home on Thanksgiving. But they're still cooking, and their need for provisions--albeit on a smaller scale--has escalated, sending the businesses that cater to the holiday scrambling to adjust to rapidly changing levels of food supply and consumer demand. Read our story to [learn how these retailers have adjusted--and what you can learn from their experiences]( especially if you’re eyeing upcoming e-commerce bonanzas like Black Friday, Cyber Monday, and the rest of the holiday shopping season. Inc.’s Best Workplaces. Apply today! Inc.’s Best Workplaces awards the company cultures that thrive in the face of adversity. Cultures that in response to a pandemic redefine the workplace and continue to enrich it. Cultures that foster employee growth and advancement at all levels. Apply today to be recognized as a place where people love to work, one that sets the standard for excellence in company culture. - Early rate deadline: December 4, 2020. - [Apply Now](. HERE'S WHAT ELSE I'M READING TODAY: The Trump Administration has pulled its support from several emergency loan programs, including [the Main Street Lending Program](. --Inc. Your staffers deserve gifts as this crazy year draws to a close. Here are [six great ideas]( that won’t blow the budget. --Inc. [Mike Smith]( one of the few Black C-suite execs in tech, is starting a new VC firm to invest in Black, Latinx, and women entrepreneurs. --Vox Use this primer to make [TikToks]( for your business, distribute them to drive followers, and take advantage of the platform's business tools. --Inc Arrival, yet another electric vehicle startup, is going public--but this one might be different. [Here’s why](. --Barron’s (subscription required) [Apple’s new App Store move]( could change the game for small businesses and independent app developers. --Inc. [Sign up now]( Join us today in an exclusive streaming event with brain coach Jim Kwik at 12 p.m. ET. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback for Inc. This Morning at [calbertdeitch@inc.com](mailto:calbertdeitch@inc.com?subject=) or on [Twitter]( and [sign up for daily text messages]( from me. [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](