Tapping Social Media’s Hidden Potential

Social media is widely recognized as an important branding tool and an effective way to facilitate two-way communication with customers and other stakeholders, but it has so much more to offer than just that. For example, have you ever thought about turning your Facebook page into a cash cow? How about using LinkedIn as a marketing power tool? [Header Image] [Productivity@Work] [Hero Image] November 2016 Tapping Social Media's Hidden Potential Social media is widely recognized as an important branding tool and an effective way to facilitate two-way communication with customers and other stakeholders, but it has so much more to offer than just that. For example, have you ever thought about turning your Facebook page into a cash cow? How about using LinkedIn as a marketing power tool? Those topics and more are covered in this issue of Productivity@Work, along with tips on how to automate some social media functions and other critical business processes. And don't miss business expert John Jantsch's insights on content marketing, channel growth, and business expansion. Let us know what you think of this lineup, and what you'd like to see in future issues, by emailing us at [Editor_at_newsletter@cable.comcast.com]. [Article 1] [Monetize Your Facebook Page—Now!] Facebook offers a variety of ways to monetize your Facebook page. In this article, business expert Anita Campbell suggests five ways you can start generating ROI on your social media investments right away. [» learn more] [Article 2] [Make LinkedIn a Marketing Power Tool] days, especially on consumer-facing channels like Facebook and Twitter. But one of the most popular social media platforms for executives and professionals- if not the most powerful- is LinkedIn. Businesses that understand the power of LinkedIn learn how to leverage it as uniquely valuable marketing power tool for business-to-business ventures. Here's how you can start connecting with business decision-makers and generating more leads. [» learn more] [Article 3] [7 Processes You Should Automate ASAP] Time is money, and most business owners wish they had more of both. One simple way to achieve that goal is by automating as many business processes as possible. Cloud-based software services make it easy for functions such as social media monitoring and updating; tracking and executing on sales leads; billing and invoicing; and more. [» learn more] [Hero Image] Must-Watch Tech Talks Author, speaker, and business consultant John Jantsch is renowned for the practical approach to marketing he has championed through his Duct Tape Marketing books and podcasts. In a series of exclusive interviews, he shares his thoughts and tips on a trio of topics vital to all entrepreneurs and business owners: content marketing, channel growth, and business expansion. Do yourself-and your business-a favor by watching these three short videos: [Content Marketing] Content marketing is "the voice of strategy and the primary tool for guiding the customer journey," Jantsch says. He explains how to use it effectively to boost awareness, build trust, educate, and drive conversions and referrals. [» watch now] [Channel Growth] Today's businesses are faced with an "almost endless" choice of channels where they can deliver their message, including SEO, social media, online and offline advertising, referrals, and PR. But Jantsch emphasizes that you "don't have to play in all channels just because they exist," and he offers tips on choosing the right ones to meet your needs.[» watch now] [Business Expansion] There are several ways that businesses can grow, and one of the best is by figuring out how to do more business with existing customers. Jantsch provides guidelines on how to pursue that kind of business expansion through iterative research and listening to your customers. [» watch now] B4B Resource [B4B Resource: Voice Mobility] Never miss another business call when you're on the road. Voice Mobility is a full-featured telephone plan with mobility features that keep you connected to your business anytime, anywhere. With the reliability of a landline and unlimited domestic and long-distance service, you can seamlessly route your calls from your office to your mobile phone and back again. Using our handy mobile app, you can also make outbound calls from virtually anywhere. In addition, your business name and number will be displayed on the recipient's Caller ID, so you'll look like you're in the office regardless of where you are. The people you call will know it's you while you maintain the privacy of your personal mobile phone number. Comcast's business phone lines give you reliable, crystal-clear, IP-based voice service. We'll install the service for you, train your employees and provide easy online tools to help you manage your system. Learn more about [Voice Mobility] and our special introductory pricing. Cloud Solutions [Cloud Solutions: Carbonite Pro] It's a rare business today that isn't heavily dependent on critical business data residing on its computers and servers, and that's why continuous backup of business data and files and a simple and reliable recovery process are so important. That's just what Comcast Business customers get when they download the Carbonite Pro Cloud Backup for Nonstop Business app from the Comcast Business Cloud Services Marketplace. Carbonite Pro protects important business data through automatic, continuous backup of business data and files, so you don't have to worry about it. Files are backed up offsite to Carbonite's secure data centers, and incremental backups capture any changes to new or existing files, with virtually no human intervention required for either process. Recovery is simple and reliable, and it can be done from any location to any piece of hardware through the user-friendly Carbonite dashboard. Plus, Carbonite's industry-leading, U.S.-based business support team is available seven days a week to help with everything from install to restore. Protect your vital business data and files by downloading Carbonite Pro today. Learn more about [Carbonite Pro] [LinkedIn] [Comcast Community] [Twitter] [Facebook] Disclaimer: Restrictions apply. Not available in all areas. Call for restrictions and complete details. Comcast © 2016. All rights reserved. All trademarks are the property of their respective owners. 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