Amazon Just Announced an Unexpected New Benefit That Prime Members Are Going to Love

EY and Meta Fired Workers for Stretching the Rules: What Would You Do? [Inc. Read of the Week]() Love this newsletter? Make sure to never miss an issue. Find instructions on whitelisting our emails [here.](=/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) /NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0= [Amazon Just Announced an Unexpected New Benefit That Prime Members Are Going to Love](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) BY JASON ATEN, TECH COLUMNIST If you ever wonder how much time Amazon, as a company, spends thinking about Walmart, consider this: Amazon just rolled out a new benefit for Prime members that is unlike anything it has offered before. More important, I can’t help but think it did it in response to Walmart’s own membership program. I’m talking about Amazon’s announcement on Wednesday that it was adding a new benefit for Prime members that saves them 10¢ per gallon at BP, Amoco, and Ampm gas stations. [Read the Full Article](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [Inc. Regionals Early-Rate Deadline 11/15]() A message from Inc. Business Media [Inc. Regionals Early-Rate Deadline 11/15]() Be recognized as one of the fastest-growing companies in your region. [Apply Now!]() More from Inc. [EY and Meta Fired Workers for Stretching the Rules: What Would You Do?](=/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [Read More](=/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [How to Attract Holiday Shoppers? Target and Walmart Say: Price Cuts and Throwbacks]() [Read More]() [Steve Jobs Used the 10X Rule to Motivate People and Become Exceptionally Persuasive. Here’s How It Worked](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [Read More](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [Morgan Stanley Strikes Deal With Climeworks to Vacuum CO2 From the Atmosphere](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [Read More](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [Shark Tank’s Daymond John to Set Black Entrepreneurs Up With $100,000 in Grant Money]() [Read More]() PRODUCED BY INC. & CAPITAL ONE BUSINESS [The Co-Founder of Zola Shares Her Biggest Leadership Tips](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [Click here to watch the video](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) Free Sponsored E-Book of the Day [Free Chapter of Mighty: 7 Skills You Need to Move From Pandemic to Progress](=/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [Click here to download your free e-book](=/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) WHAT'S NEW ON INC. PODCASTS [How Kizik Found Its Footing](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [Listen Now](/NjEwLUxFRS04NzIAAAGWYm8EvjFo7brteMbBknFAQ_Gz6TmaxVJ9Osffe5mjEwGdt2cMKOOtRQvxM2-rgp4Szu71AfG7txOXRB0=) [X]() [Facebook]() [Instagram]() [LinkedIn]() [View this newsletter online.]() This email was sent to {EMAIL}. If you no longer wish to receive Inc. This Morning Newsletter, [unsubscribe here](). Visit our [Preference Center]() to manage your email preferences. [Inc.]() © 2024 Mansueto Ventures 7 World Trade Center, 29th Floor, New York, NY 10007-2195 [Privacy Policy]()