THE LATEST: keeping things lean and mean

Don't you love wrapping up your week by accomplishing something? Register for our free Scaling for the Future event! [IMPACT+ Presents THE LATEST - Email] Our next event, [Scaling for the Future](, is officially open for registration! What's better? It's completely free! Plus, we have a killer lineup of speakers and content crammed into just half a day. We know you don't have time to spare, so we've kept this event lean and mean. This virtual event will help you get the skills you need to align your teams around company-wide goals, master proven strategies to execute your vision, lead a more profitable business—and start scaling up. Anyone who leads a team or business should attend. Check out this video to learn more about the event: [scaling for the future promo video-1]( Like I said, registration is free. Just [create a free IMPACT+ account]( (or [log in](), go to the events tab, and click RSVP! Boom 💥 done. Look at you go. [Learn more & register now]( And now, here's THE LATEST... 6 most common problems with virtual sales calls (and how to avoid them) ([4-minute read]() Even as many COVID-19 restrictions begin to lift across the country, it’s likely that the effects of the quarantine will be with us for the foreseeable future. That means that no matter what, virtual selling is here to stay. In this article, author of They Ask, You Answer, Marcus Sheridan, [explains how to avoid the most common mistakes sales reps make with virtual sales calls.]( 📚 Related reads and resources: - Five ways to improve virtual sales meeting skills]( - [Virtual selling: the essential video sales call checklist]( - ⚠️Virtual Selling Summit ticket price increases tomorrow (Friday) at midnight! [Register now for the lowest price](. Content marketing benefits: What you're missing out on in 2021 ([8-minute read]() Content marketing is not for the faint of heart. It takes a lot of work to do well and time to see it come to fruition, but there are immense benefits and advantages when you do. Whether your brand is investing in it or not, consumers are demanding content, but if that's not enough to convince you of its importance, [Associate Director of Content Ramona Sukhraj put together 10 more benefits you can't ignore](. 📚 Related reads and resources: - YouTube video: [How long does it take for content marketing to work?]( - [What Is Content Marketing? [un-gated ultimate guide]]( - ⭐Top-rated and free IMPACT+ course: [Digital sales & marketing framework for today's modern buyer]( IMPACT+ community exclusives Did you hear? HubSpot introduced a whole new Hub! [Check out the discussion in IMPACT+]( to get caught up and share your thoughts. [HubSpot operations hub discussion-1] Pro Exclusive Course: How to role-play virtual selling with your team [role play virtual selling course]( One of the most effective ways to get your team to start implementing new strategies and tactics is to role-play them. Sure, it feels silly at first, but it's incredibly helpful in helping grow confidence in a safe environment instead of risking making mistakes in front of buyers. [Learn how to leverage the power of role-playing in virtual sales]( Not a pro member? [Start your 14-day free trial and get access](! I love writing the Thursday edition of THE LATEST because, with any luck, I mark the transition to FRIDAY! But don't forget - this time, Friday also means prices for Virtual Selling Summit tickets go up at midnight. [Snag yours before it's too late](. Stephanie Baiocchi Director of Community & Events, sbaiocchi@impactplus.com P.S. IMPACT+ includes a lot more than just courses and recordings. Our mastermind groups are expert-led mastermind discussions to help you improve in your role. [Claim your seat before they fill up](! IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at [impactplus.com](. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Manage preferences]( | [Unsubscribe](