Your Website Isn’t Done at Launch—It’s Just Beginning

Endless Customers Podcast Ep. 75: Many businesses launch their website and assume the work is done. In this episode of Endless Customers, hear why maintaining and optimizing your website is critical. [EC Email - Main Header Rounded](113/bXSp04/VWvY3n2grp6hW6M8_B222qMd9W2gkVcw5n5QpVN4Hzmfn3qgyTW7lCdLW6lZ3lKW1KcgF84yLKvmW8Hr4tv5Y3KWdW4VmB0B5gv73nMCv1gL5S-tKMYj7k4TPn5NVZbj861pYymVW4LP9Qn6Q2WpbN6dQPnFB-2ZqN3cylMnH6pZ4W1RdcnG4xkwbwN6XCmLnhw0k_W1VHl6J3NdN8fW54-Rf05V8c5yVMgfxc4F31PFW6S57yf23K5c7W2L__Gz3q1mpcW33-ZJ63JNM7xW9fscrP3x4bFdW6Cf375492YT8W8x58W25dnc2RW3X8rXk7sBFKYW6ky1Z07ggwfvW6kGD891QzVKQW1pDh0F3lxjyHf6XN3kq04) Ep. 75 | Launching a Website? How to Make Your Website Your Best Sales Person [website-best-salesperson-endless-customers](113/bXSp04/VWvY3n2grp6hW6M8_B222qMd9W2gkVcw5n5QpVN4HzmfH3qgyTW7Y8-PT6lZ3l-W1-q2y18J4YMnW7RwPHk2QDc3tW6LVDPr19jNn7W4mPhxJ4dhcgbW2RmJYg2jsDpSW5b0RZK4RnXF4W6SPzb38_LspmW1bc0z25yr9wNN5n839qsN_X-W4_rn7B8vYxdZW8bVfsW8py4NcW31VKrr6zNq6JW3kv85T12VyR3W6t_nBL56r7NZW11tXVK5XVMkCW90Rt2r8vXM7hW3Zc_n53cDfq3W1dkzRS9lnCTRVWWF6Y6cfSfJW4pgG_V66wfH8W49NCDq9hP5n8W7_j0wC1zdlk-W5sFG5q7VXWnGVDhVfG7m4F-PW1pTrv050lQx5W2rhZjb789mx3f4T6gH004) Many businesses launch their website and assume the work is done. In this episode of Endless Customers, IMPACT's head of web strategy, Vin Gaeta, discusses why maintaining and optimizing your website is critical for continued growth. Highlights include: - Shift your mindset: Treat your website as a top performing salesperson, not a static object. - Optimize messaging: Ensure your site speaks directly to customer needs rather than focusing solely on your business. - Test and tweak: Use A/B testing and analytics to understand and respond to user behavior. - Structure for conversions: Guide visitors from awareness to action with content that aligns with their buying journey. Let's get to it. [Watch now [Watch now]](113/bXSp04/VWvY3n2grp6hW6M8_B222qMd9W2gkVcw5n5QpVN4HzmfH3qgyTW7Y8-PT6lZ3n_W2L474R3hlP2TW85qfkc8RR5msW2_NwQK4LV27rN1-kXLHh7lM2W6LyVRN7M6Hc6W1C2Xbj1ftmS7W2C8nLb3krvjHW5xnmYd3yPb-HW64Jgk571NpGJW6nVLYH6lc5C2W3wqvR363F2RTW5K1NF-1B1tBgMKL8kJ4vJGQW1L0M1J7S7RL2W19_ZzB8-Pb-kW8twv6W6Q1PrFW6XBFsl50ZyvhMNQX5GJ5NqZW1yBW497zF9QbN7dN9bXFtZyZN66pz4mkkNjGW1WZsCk8yJldVW7xByYK7HKsgVW5G2L588Tkg3gW37Qjth1swRc6W391Y_k1RVRzff6tBlL604) Recent Episodes [[Ep73]Square-Unlock-Buyer-Confidence](113/bXSp04/VWvY3n2grp6hW6M8_B222qMd9W2gkVcw5n5QpVN4Hzmdb5nR32W50kH_H6lZ3lQW2VSMvQ3BnpNDVQQSZ1714bxGN55xnzybvvcjW1406R53vS5MKW4MCf8B2SnsfjW2-cqqR6lxjmZW2qSDJy7dTvnzW7cf1t78v7SktW333Mn11m3BHqW33cCCR5Lm1MVW1J3_Bb7Fnf0kW2V4Hmf5KSwH_N4xgbMKbpbdFW41LN-669Qc0QW5vsyY_9d59yhW12rcy-8N96jnW3XsD934qZQs6W50nr1d4XNHfqW8gCDrd3vThV0W1NzR0C82YH7cN7VWyxD4-PxvVDVJ3f5rTM1qW2tXtGL3Bv4_KW3pz-J13GffH3W1qCDZn9lD-bnW1Nx8GY2QQf0QN7vfkQjrkRsRW64pj7Q7d85Z_W7PN8-C7pXRn9W3l59lH5DCL1cW7Jm9kd8H_cGcN2X_CmPDpN0ndm5qwg04) [The Power of Discussing Your Competitors to Win More Customers [Audio]](113/bXSp04/VWvY3n2grp6hW6M8_B222qMd9W2gkVcw5n5QpVN4Hzmdb5nR32W50kH_H6lZ3pMW5pWCBb6xkwDvVDS0dL3xs6cnW4bQffm3gkd1gVr6ftJ7ZTZJZW40D9qs4KVN2HW6DqFzD44LFt3W4W3pB24nDTjSW7cl_ly83yCm-W4574Yf1VPYR4V68bYL2L8h2SW9bszrQ4FQvnBW1bnNHz7DH5bTW4_8pxS5djr17N2B57P8rZlsmW3qzXxY8jJCqvN50jctH-_JRLW5R6gQQ3PkqzpW4pRVyh55lRKkN34VKFX6jK4DW4v2KRs1FTvrlW5r2lCJ6KNG1dW7y7N_D2NjmxKW1cR-C71lkkQ5W3cln2d6Ln42qW5tfW6G8tWKmQW5L1_b55mW8_PVxLMTw9hDtY2Mpj-m_V4xm_W4FTX195Yh-g6W8YQ-7v5bm0VzW2_JXT13cxMLCW2w6WL37PP6h2f7JKLLb04) [Audio] [[Ep72]Square-Rethink-Your-Budget](113/bXSp04/VWvY3n2grp6hW6M8_B222qMd9W2gkVcw5n5QpVN4Hzmdb5nR32W50kH_H6lZ3kvV7Q5Pd6HB7H2W3GZM8j4zXy90W5BhX7L2NBqWvW6tSMKG2-nq40W15bt7X7mJV83W4_6RSy4CZpblN72njvQBC_DCW3JZG867m24yLW3_gSc37CYCx8W1yVHcf71vJ1vW1gvpNg6ZS4b6VvBlCN6rRvR0W4-dD0M4wdrksW3ZV9j-93y-C9W4Mh08D4qccDXW2Wzv8N5K8yP-W2q1Lgd1cVzMfW3LLdrp8KRGdYW7S3HXj3YZB8BW6_T17L7lQNGYW9gDKdM3gw16_W9hQLk373pz_SW3VkCF-8MX8YpW1V3--T6wk1kbW2HJNnV697J7LW2mBdpb8kyjPqW8HhKPg7lLXp0W14_qhg6B3VG5N1kBQtvd_gN0W7Qt9JV4ZVBJ7W5Zt7F35mr-ZTW5CpmSB5dRXgPf9hZfCn04) [Rethink Your Marketing Budget: Is Your Strategy Driving Real Returns? [Audio]](113/bXSp04/VWvY3n2grp6hW6M8_B222qMd9W2gkVcw5n5QpVN4Hzmdb5nR32W50kH_H6lZ3npW35Qg4-58lhGjVvkfz74tXg-qW8W5jQs8Pg-R-W4pkTzQ4tNcmxW76mzGb88VHPqW93s5Zj7MrMWhW43Sh4G8Ql569W3nQpd68fmmhyW8GnjHm2RnftQW3__WfZ4KTChSV3JKBz2X-4myW4Y2d3r7LVYrdW6yHlTS99SYWDW6Xt4mW3HPqwBN8h9LTG-ckH0W6GnH0l8_RlStW2BDhF-8mvVCKW5G4jYv81f33JW81DqDl8DbNMWW2vvf4Z5Vp3fdW6qddw27StXT4W89__k46jglCWW1BfDpZ2NPbgrW1QWfJq2lbn3KW69fHjM5_dHj2W9fjrNm9f5jq0W8rqWK96zBQC_V7Xsb02hSPhjN1FCX6Cvc3G8W3JN3WJ3Rh_Z0W4s9-c96rylWYW7dpZ9s6JM6K5f243JFs04) [Audio] More from IMPACT [marketing-plan-webinar-impact-plus](113/bXSp04/VWvY3n2grp6hW6M8_B222qMd9W2gkVcw5n5QpVN4Hzmdb5nR32W50kH_H6lZ3mkW3SLJBK5xqV7NW3v636D3ZcfGkW2SPRyT2P6h4mVY_5Dh8pMClTW56zCKt4FSydcW4MFgFr5x64r8W3yhCX_4XjnxGW2R0wH82Tk9fbW93bTZG81RkkxN7nl-Mx659BqW1JnVC22P_j5XW3PQRSD5HP1myW3ypgw34F9JcNN2hNVtHQ57WVW33wXgd1TvsX3W1zjFwF2CwwXnW7W8D644KN7G9VSQt8j6pQDv0W3qQXYW4HGRjSW2p8J625v9-wfW7KxvL57jjKtQW4jplRM320RZYW5xZbKp2bH2qtW7P-s2c3MPX60N5GrNvPsVrTVN64qkMXkVNHHW24xtS-3y9Kq-W6yVswS28HTnyW73VG4K5kkQshW4qCyc13jBYfXW5c5b773M3MvNW52DS2w6HwRr9f4Xb5Y004) Live Session with Marcus Sheridan: 7 Must-Have Elements for Your 2025 Marketing Plan What worked for your marketing strategy in previous years won't cut it for 2025. On November 19 at 1pm ET, join Marcus live as he dives into the 7 game-changing elements you must have in your 2025 marketing plan. 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