Why Talking About Your Competitors Drives Trust (And Business)

Endless Customers Podcast Ep. 73: Discover how being open about your competition can build trust with your audience and actually help your business grow. [EC Email - Main Header Rounded](113/bXSp04/VVqF5J7tTYs_VvSNgQ6hFbLXW4HyYrL5mL_YSMNrWnz3qgyTW7lCdLW6lZ3p3VcJ_372brNCCW7FKj_x3tfvDsW8zYZZ-6PL74TW3KpLfw2_rRwVW8gBPVh3MtXq9V-TK9T8tcZCLW51HK_k5_nF6-VvH6pZ1Y0Kd3W1k_8962HhRb8W2PZDVg7J7_wcW7TryrR2BwgKfW8dcyNs4Dtz9bN1HXqdzSH1YqW50wxDH8Z4Yf7W6xDs937XgdPjW66zCmS8zVdQJW6rZrCG7flFN1W8g5vy51Nqg7xW8FvrJW8kWrcmN2BRz0VRsvGWW97ZgdJ8bjCVWW1nLkw72CBwsLW2HVGDN1QBYMGW4y1pFy8ZPLmTf820Cj004) Ep. 73 | The Power of Discussing Your Competitors to Win More Customers [discuss-your-competition-endless-customers](113/bXSp04/VVqF5J7tTYs_VvSNgQ6hFbLXW4HyYrL5mL_YSMNrWmn5nR32W50kH_H6lZ3kDW7WklPD4nc-zfW5m-GdY2g2fW3W5bzwHG27r74rW84sYLJ4KlX2mW1KN5VF2Pv-69W8VKRc37cRfnHW8rQ-kf7nkwJBW6LpGV_5SK9RHW1MkfRD6FQsWmVn-Vxl7xH1BQW2wlW4l6YPSXkW3MttcP8P3SQ-W1nBr5B3BpslnN721c72NqtNwW6l0HWj8fkSsBW6JzdxY1ZX7TmW88zJX071CkdSW59W-P_995qzPW63Bsmv5FQkL7W8h5Byw6NnMXjVlX6JW4F9QDCW5jPKcT33Y99CW5D_6LJ2YLbSsW5lvm0p2jJ5MsN4Vzvp66fZqcW7KWpTH6R5gvfW3Z8pQQ3sRjh0W28v9Mw1Yy4Z2W7sL3mM1B6QMXW1W-Zk5924g-LW8c0tmk2XqZlXW3QWFfr2hGxWZf1T_v7K04) In the latest episode of Endless Customers, host Alex Winter speaks with Brian Casey, Head Coach at IMPACT, about the power of transparency in business—especially when it comes to openly discussing your competition. Highlights include: - Customers are already comparing options, so why not be their guide? - Ignoring who your competitors are won't stop people from finding them; instead, control the narrative by being the source of factual information. - Ranking your company alongside competitors in a fair, unbiased way, can drive significant traffic and position you as an industry authority. Let's dive in. 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