Hiring a Content Manager? Here's How to Get It Right

Endless Customers Podcast Ep. 69: Struggling to hire the right content manager? In this episode, we dive into the biggest mistakes businesses make when hiring for this crucial role. [EC Email - Main Header Rounded](113/bXSp04/VWTwm954K7ZlW5y7T5k3JfSrqW99f7mw5lW_CWN5wYXRF3qgyTW7lCdLW6lZ3lbW73HMyz6_4QSkW330FZx3FFLDyW5rH14S2-xTFnW1zYRkM72DKvlW83Rk-f2ZCk5pW8LK6pb6dMghQW6zclcY8zt6VZW3TR-vr9cGtKLM-QRyGGhPmfW2L9jdj7hbW8YVnJJPy6kV0rWW5tD7Z76QtMKhW7dlklh321yHkW2hHkH021wDb6W33sDkj6CGYwXW6GJh_J3_5Nb4W6TtCBQ7X9j3nN4nQhVV5lVFVVmM0nP1WqGKMW8lKZPP6hd_CXW3zfpg942B3C_W15Jk-M54J-G7VHBl7s7Jjj_tW5qFrq_3hZlF9f58Hf0R04) Ep. 69 | Hiring a Content Manager? Here's What You Can't Afford to Overlook [hiring-content-manager-endless-customers](113/bXSp04/VWTwm954K7ZlW5y7T5k3JfSrqW99f7mw5lW_CWN5wYXQs5nR32W50kH_H6lZ3pgW60sQQg82VvJ6W5ptwwK1cw8mhW7RDYx330mM1YVdbJ4j85Rbc1W16pBKM4JHMx9N4d0DFqtkn4gW3h835X18CXSZW91693T6LrLMQW6JBz1G56TrrHN7bSLzXxFSLXN4PgwWy_-VpTW36jGfn7V1550W529PcP2YRV7yVYQNVW8D18MKW7HRDrc5Y0R00W8FRGc-8MCtpcN21TVZ_5J6TQW3KRLWf7tJqrvW19tRrN3Qs9d5W72v2Yk92ZmdZW6zRbxS8vXYcKW7y-l7d2NtC4KW6y7k302MvY5pW1tdK9q8l8x10W2sq9Kw9hY0N5W8Br2Rl3cnhTYLV6-c2jptYW1XNVjq3mfKXSW4Zg62l1SRcBCW3z7DDd5sZ5NwW3RV-q-1vsmndW5mq9SQ8k92sPf1sG-Sb04) In the latest episode of Endless Customers, IMPACT's sales and marketing coach Allison Riggs covers why hiring the right content manager is crucial for business success and how to avoid common mistakes in the hiring process. Key highlights include: - Understand the role of a content manager: It's about managing the content strategy, not people, especially in a small to medium-sized business. - Don't rush the hire: Rushing the hiring process often leads to hiring the wrong person, costing time and money in the long run. - Look for key traits: A great content manager is passionate about storytelling and writing, not just checking SEO boxes. - Situational activity before hiring: Have candidates complete a real activity to see their skills in action. - First 90 days: A strong content manager should start producing high-quality content quickly, with noticeable results within the first few months. Let's dive in. [Watch now [Watch now]](113/bXSp04/VWTwm954K7ZlW5y7T5k3JfSrqW99f7mw5lW_CWN5wYXQs5nR32W50kH_H6lZ3kLVt9M3M1419fqMhHN3HyXGPDW5Dc5vF6P7Cb0Mwcc5tw7Tv6N51GPL2rpgN4Vh_Xjg5dZSRnW51s8cH2dCqZPW2c0Sfc54XNg3W80vgmN6P0jynW4dX7lw7cpvhWW2t_tRR68LSJQW1FnvnT8HlVhyVh2k991-ndSCW884FDL20lK-PW4CRQsZ4yWyPCW84C8dN682b_bW3RwT8h78F5whW4--KpJ1tY1zjW6N-jY733xcplN9dGykdQnTw7N3jGzT-m1zv6W34SRSN5wTVvXW3fjSfM5YmXrWW7GjlQW1rZTQXW1_rr8T6btF5CW2q_3ZD2yPsPhW1QQyKv1Td531VKh87G3k6x8tW4NNtkJ3LPBKBVLkGhy8_2zq3W2NSZVG7m3vYcW5Kj4w72V7rSJdtb10x04) Recent Episodes [[Ep67]Square-Why-are-lead-costs-rising](113/bXSp04/VWTwm954K7ZlW5y7T5k3JfSrqW99f7mw5lW_CWN5wYXQs5nR32W50kH_H6lZ3q1W1gYkbY6ZCHWHW7GGzys2_jFqsN4v_fbvzGSRxW1KQcbM8lL3q2W1JYXRT81H2V8W4GNVfp99p_txW1nBk-M6nRxNMW7Fc_LW6Cb7StW2S2WWk1lXf9bW4dPdyw5j2QK1W3f2qyr1r1yS3N77RBQB7RXXTW4kcLrp6Dk8RNW2pq0xL6NR6dNMykVdjmyjxsW7Nvwzn2gqgWMW1f5lwG5rV60tW4B_M0m2v8Km4W5Y8fWB8PlQyBW3BQ0sM1Kmps-W6K9p0N93NBs-N7XldTpp-_Q4W8DSCdB1pFmPmN1pSZfCC2p98W5K56728yJ-pvW5CCSWk1Y2kGHV_4VbK98fP0TW6Pnx-v1GkL0DW2qc1QF1ZLc7DW54tG9w2g19g6N5WmhMwNPjd6W3l-7by7qtw78f38ZRRC04) [Why are Lead Costs Rising? 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