THE LATEST: Fix Your Paid Ads & SEO in the Age of AI

Dive into this week's edition to refine your paid ad strategies and learn how to navigate SEO in the age of AI. [The-Latest](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4p03qgyTW6N1vHY6lZ3llW7vn3kN448-sCW1LGtts8tjdh3W1sJHX670t84qW7KgtnR3njvsVW8f2G6S4BDnG8W1wfw6N146bx8V7TQ483vd59hW1XK5C12PDJLpN7bBDfdx2GfXW8yLwSC6FlK-SW4jQbt83gzWq5W22_FWb2wJRCTW6Rm7j67NH8x9W1KhmSF1FhCJrW5wCBlQ1LrYj7W1LDGBV1QWzr8W8y4fDG4Gr44xW1PfhqC4kf4nVW3M7v-B2Bzpf1W76C4b16rD1gRW5vvKRl8cSSYHW7dfLrw3wsTJRf2wYJRH04) THE LATEST113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4qb3qgyTW95jsWP6lZ3m8W5DzB1F1ZWRpDW1KHtdY7yGWcVW5mQs5-8-842rW9fVsKd4Rsc6LW1j1pwC70RvRVW165MkH38HpWNW5X5Yv05bXBrLW9lQ5Q_6_nJ2CW4RJS052-JF5NW5gqQyl4N61ZQW5S7WRv7lKXtXW5bgq-v3PXp2CW3rT-Y18nC657W1ys1lS2tPJW1W1Wl6yX3wzl4GW7mKWrZ6G1D4rW16ZSXP17dk98W6wv7k98YzWtbN5FClkJ682r2W1kWbRH4kMQZvW1D8ywp2Zy99xW1R3r3_21tjqqW19xxJ361_jhJW5XgF9M7_0lF8W64BBHL7LTvg6N51H3X5q4YZ-W2QJDmF8Nn2-BN8-g92xr8Rt7N1kxYTrrHZM_W3T6nFd36P7kFf5x787z04 - - [Struggling with Paid Ads? Here's Why Your Strategy Isn't Working](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3kFW6lRH0p2czptRV_2GQt7HpNhtN6GRgcFwGjs9W2CJCVx2LfM0rW5v0lbK5ntHg5W6SlzDV1hqzmtW4V7_pj9hgl6-W4plcgh5xydQFW9bcrsC1txf9SW2sPXwD97R7FsW8p9p4d7LdT15W95Mcy4497n5jW7XkG2c6PYfgmW375kDZ5wxlvTW1kvB167jbVw2W2SKRD47FSWfXV5F-rp2R0JRVW7zlRQy4PRHCrW8FyM7J7fTbw8W8NP6tR5fFl3CW5lTnmw2vDCYXN6lZGp1C1V7cN9gcy5_DWM6VV30QG254FQ9QW29rnvQ4qn-pJW4gj0zR3XYDygW2-wZwW4_0b2YN8D-2sh3Nw9nW88MJzH3YJX3JW1KzBx51CY8jnW3M92zX83KwmwN4M19vpbRspJf41fT_l04) - [Search Engine Optimization: How to Stay ‘On Top’ in the Age of AI](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3pFW6YkKG16vJschW7rKMMG1dmYcwW4WCJHh3bqWpMVLt6rK4b58SPW9d-kLp3VQgp4W6DB0MK2gHrQzW8nMKY15sRRQvW1XZS022NT0zPW3kb_qK6FkMZwW3xTHdh3VSWRhW1KyG6-1tvlg3W3mPzF274Gdw6W1DGxt46ScJ7TW8PP1Sm18-lCmW7sHQxK7hMQFpW5gXNxz3vtSq6W3QS8TJ21MfHLW8rzCCk4sXqHKW3BsLGs14XWNcW9jT9mn7WW8CCW3qt41w1x-1ZvW6-YyR596VRstW51XCWG6DFg3fW43y9NY71xhYLVgtkff2LMqZhW6D6ftz5vqLYwW4L0n9K8QTqn4W7bBW1m91Yc-XW4NT31d4gGP26W4MG_mP1LcyDqW1sbvZX1FcWX2N2k1k50JjBqzf8mhZ7204) - [In-house Marketing vs Agency: What’s Best For Your Business?](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4nq5nR32W5BWr2F6lZ3nQW5LGFtf3NtdQbW4P449h3T62DnW1b8m-56Rrwl-N5TbrTXYGzXJW5y3z399ksXJTW7cBC-224XDNpW8D52vn31HwzsW8QBw9v2Hll8mW3vWwHc5_3XX6W1t3hSP4KfBykW68RN_Y2R62yVW4kpBDJ6wDl-JW92g0xp20bjVDW5RPWYj2zv4zWW6L8N2c2tG6jQW2q_ql_17nTl6N5WLlZn5HyYGW5nkd6W4_6l9QW6LnDyg6HrZ-gW6F55vc6903PVW6hrh551RCH59W7vrwln44wfhnW2CLvtj152d5-W8bML2s83CPwgN7mLV3RVF7WpW2qqJ508j-5x5W5MX4-z77KQr0W86XxLz6KdD25VJVTC_7ZV2HYW6lqq3p9j5nSZN8G2Z6T-9hVrW4hT06h2t2HKnW6B-wSz3rN9CPW68Wplw2nXcdCf50MjQg04) Welcome to THE LATEST! This week we're diving into some of the most pressing challenges and opportunities in digital marketing. This edition focuses on fine-tuning your paid ad strategies, crafting a website that delivers high conversion rates, and offering guidance on whether to build an internal marketing team or partner with an agency. - First up, tune into our podcast where we tackle [why your paid advertising strategies might be falling short](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3lqW3dLzFf1BgxgXW7RmFZg3FtK0MW4V0Y_Z3tY1JmV6kKqN6M8_TGW8r4V1z5x7djVW10PGcf31M-RBVC9cDF15l7mRVLCSsW8r45MqW22QRGp1z5w5GW52Rc7l4Cn5z5W7qksSZ7rlbgwW2bKwR510D1z_VTrHql1_tT9mVK79td34bH_pW2FpH156nWgsyW7cdhz46yVNxhW8r72s07jv21lW5qP-ph4wjPbGW5Y5ll45xmsjJW2t0B0p19gD5jW8Fg5S63j6qzCW1fX3jH2XQmp7V6xFD-1bRck-W66YkK53RYKS7V5d9Yq5ZGkzwW6yqb4j8lwnDtVqB_xm5kRg3MW8GQNvX3BcvKdW2PfDyP2z5ngdW7V2kPD4gDxKjW22w7t_2vsmH9W7GCZbG7yHnhYf4NhMfP04) with Tanner Holman. Are your paid ads not hitting the mark? Find out common mistakes and learn how to adjust your tactics for better results in this insightful episode. We'll equip you with practical tips to enhance your ad performance. - Next, let’s dive into the dynamic world of [SEO in the age of AI](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3nkW6x_PwS7mnhtNW9874w15mZ_f5W5G-D3C14Rj5_W180g-66nZ9c2W2F2w_38mp9LlW5wHy9s912xcDN2b3fZkwD4B4N8Pj2d3qQj2sW745Kxk6NjhD7W6R0TTr5_CQ3jW3DWxFm1p4cNNW7cg9b13w7DfRW71fnQY4MmbLqN4fyvCYNYNZjW7gc6_z3rzCs6W67wMm32HW5vGW3Ksb8s5hjcxYW5-bBf84Sx86hW7TzKwv5C7jNDW8LkKTf2JzZwjW4fqrr91jrHJ5W2nbq-C1GHqzfW5ZFRG_6DGBfcW930HPm3mFkjpW71-rFF3rNHcfW2VWk5L71r20BV24C8Z62dg_0W5nRfht4Gk6T2VFMg0b8xXpV3W74_kHH3xGj90VTLXpr4Kpl8rW78S0rq1HXlnxf3JwHJP04)with our expert, Mary Brown, on the Endless Customers podcast. SEO is no longer just about keywords and backlinks; it's about evolving with technology. In this insightful discussion, Mary sheds light on how AI is reshaping search strategies and what it means for your visibility online. Discover practical advice on adapting your SEO efforts to not only keep up but excel in a landscape dominated by rapid technological advances. - Lastly, check out our latest blog post from John Becker comparing [independent marketing contractors, internal marketing teams, and marketing agencies](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4nq5nR32W5BWr2F6lZ3q1N7n0WKFXyKYnW3Fz5YG54qGzdW2j89WX88yCNpW8WBrQV2nnpzbW88jvg_41fgdXN7plSd4865M3W8HlsTq6KR1GGW6bMx5t2KR4t3W4Dgb0S80pcqWW4MnJm55Hx5bBW2WxM_62fwD3JW29kGZ75jyvbqW6s0hw_7hnmNnVdnZML1YpBdbW6tzT_R3xg5SdW6KcgrX4dcV8bW6QXx7j4CcWDTW95kTdy6XK9yLW1bpPpr2KmjrJW5Jt39w7xcfyzVM1qKs11McxpW2QXXc933hJm7N5z1PL8tMR19N4mfPY3JZV2tW3lDhJl5qHq13W15v9vC8Kbv6tW102Y7Y3lhNfpW7bzznS1CfF-MN6PTN9PHYc6HW2jCPd07QwX4mW8Ypbs18GzlxWV_fg803BYYcGW8rCVf-3BNVYbW4Ynb1T8G3PQMf7XZfM404). Which is best for your business? We break down the advantages and challenges of each option, helping you make an informed decision on the right marketing support to reach your goals. Let's dive in! [Struggling with Paid Ads? Here's Why Your Strategy Isn't Working](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3kDW7qww0R5T2ZmsN7vfLz8dqBxWN6XT_1jntPCFN2mh0qwLqvSjW4XDNk3276mMHW97xFLj2PtBYZN9brxgwdlLzGW8TD_FT2J-w1CW25wkpS644hzFW4hQ1w65dRJlQW7cXZmJ46t0z4W6BcGrC8frcrKV7Y25H7q9dVPW4Gs3Vg8T2VDkW4GxDl65fnXvPW4xZnzv942B68W9jKRcJ7wFJ6PM8Ktqqh7MdlW48zwCL4KQpQFW3Bj5yd33f6LHW7q2Nl61XYPX5Vtcj421vGmZcW8RQRVQ7w409ZW11PsX75P_9bCW7PhXMc8-mK-VW6s4cRk4L1m7pW2b89Z01rD9LXVldgxz24-Y4mW8xS-Hq3J5bNwW4-1nt948jsBmW87Qq823cwLdVVRlnt_1TXfHkf5S-GC404) [Struggling With Paid Ads_](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3mhV1mhD679RBrJW24hyhm9ks3zvW7f4f-45SD6FqW1MXrcM6WffQ7W4wqvBM8Qr7J6W362d-c7H_S9vW7n8MD72wcssmW5dQShV7dwVPrW4SqVN32zY9vhW8SM1ct3j25flW3-_vqx2QfxkRW5L30Dl27j4ffW8MQ59G5PvgxpW50x4bW5wrZ7LW2PsL_R3xkglHW9hH4_Q6JTwvqVQg6q772M8QNW958Jg68ZxhxgW29SsHW78-ZhzW7ZN_FM8kbvHPW6yQ0T98G00r4W4Km9cB1fKXpGN1qG4jwFn54fW4zz5MZ6lLFxBW3NM8y97MZQgSW4KF99f3_7PlJN8kWgkyM9fD7W75VCrq8nzyGrW8Q3nGM44s7klW2tkdjt89dttPW4ZbkY17lGgsqN312CpQjkzY9d2vg9l04) As a business owner or marketing leader, you've likely thought about trying paid advertising, or have tried it and gotten disappointing results. You know it can be useful for growth, but the “how” can feel overwhelming. How much should you spend? Which platforms should you use? And most importantly, how can you ensure your investment pays off? At IMPACT, we understand these challenges. That's why we sat down with Tanner Holman, our Swell Team’s Paid Social Strategist, to demystify the world of paid advertising and share insights that can help your business thrive. Whether you're a seasoned advertiser or just dipping your toes into the paid media pool, this article will provide valuable insights to guide your strategy. __ [Watch the full interview with Tanner Holman](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3l3W450KMR3n0ly7W8s9d0B7qQJlFN2CzrjqVph7YW2FWkkt5Kx6k9N3H47kF6n10nW1MKZTB7zVgmwVCj_Wh382DVdN8b4YXCsKC9FW4twW6R1-fQPBW2qncGy6SBZd3W6RLCB25TCwb7W3R5wdQ1n5skvW7SJPtv5QtxDcW2-KP9120QNXpW6fgycR8r8g-fW5P_KS14vC0skV3jzzm8CdlWrW3mwhqz19_mdjN7fyqj-m7S8vW2hPgNj2lGDzwW5s_J4X3LpTd8W1KjwNg4-MsQ8W4tCyg91-RwNGW4VrkDr6h4fGZW2BBQCp4hNBX4W6pBrN78_3vn-W9jLD6M47HfXhW2-xJ9W7Sly7jW6X7Bmc39V1BcW37CbRw1ftpSzW5M29GB8dJD-pT73Xf2g7FgRf7dQGlC04) [Search Engine Optimization: How to Stay ‘On Top’ in the Age of AI](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3mGW7Spmw74JQm9QW9dHtVk54rHpcW1bpVT24DgT_GN3-q5grXYnGPW4nGwJR1sdFK7W3-q6g46NXT64N1XF6yV-DQpGW8-gmcw3T_dxbW2yljK876GhmNW7MtcMK8Wc6S8W5ShCX04NWFWyW7b2dtZ2RblxvW3szLg578pYhZW3VTD017QgHvPW7cPWhz5x8bpJW40bwm46PftgqW6VpYkG5XQhFGW6hvZwk4dYxsRVMDYZx5CBq7YW1N9kMl4pG3JQW1z_hgD7kyK08W2DSmmK8slD32W54QHZD117zczV_0GNk9h06FlW2KyBM24CB5Z7W4d3kKK3dvHnGW966nZ77gNTYVW7j33G67pzwSgW8fvTrf5fctnDN9b8g3Ct2JJNW4KRQSh2RXWQCW8L-1Nf5FlNkjf3R-48004) [Search Engine Optimization and the New Era of Search](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3krW5QqssL2HxhCPW2kJRcR3Pq2wsW5r5PM22h9ZT9W2-9GY59dCxSxW7vfzn_56h_kGVWRLh06wh6HWW4nmknK7GCdjpW74y5G191j83ZW3SBmFS3dq4trW6hvk881vP8lmW7JcsQS2pvbh-W6lnVyX3qHj7RW3HJYwC3tFN7BW1Pj7jY6mVS_qW345Qd17SFB03W2mP35g6S3bFVVrgqNn5YML84W95Q_Lk2hS6R9W15f7Gg2q45fWW82SGhs7j42b-N4n2R62jzhmyW7cdHnb5PpRfLW8DPPmg4lgc7fW3-s0qw1C87hMW7vH-K31Zlk_mW4_LSvN8W__hmW7FSr4f5h1z1qW4KgsLX1ngVDBN25gLtvhdL62N4dswJ3YMzjXW7grY-S7SYQZ0W7rF0191WBnG_f4mKL7b04) Let’s face it—getting found online is tough, especially when everything seems to change at lightning speed. If you’re running a business, you already know how crucial it is to stay visible online. But with SEO constantly evolving and AI shaking things up, it’s hard not to feel a little overwhelmed. Do you bring in an SEO agency to help, or try to handle it all in-house? We’re diving into these questions with Mary Brown, Lead Website Strategist at IMPACT. __ [Watch the full interview with Mary Brown](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4n65nR32W50kH_H6lZ3pvW3HGXRj7pMwFyV2X7SM13SbPsW4XzXNh1kfJBNW5Gpdgn3zSKKCW7wJ1qn4WSn2yW1jvp_J7Wr-YrW75zQMy7CfWtbVGMLLY6CxpkSVmyZrW7jY3D-W6VwTMr3v7WRtW88nRKj6qNb8zW7Mzgvt4P4pY0W3YmDgC2pBz3cN6WrsvtNJ-Y5W2R6fzS2bdSJLW1TFVFz6kC3yFW5kTJC19dqt0KW4pgxtH5fV_D4W69p_Z73Lms7zVVwS9S6BrCQ6VTJb6r4TL_lZW6TWHdM32kxqDW4pw_6h8zlrHyV1f2mc3BmhGFW15L4dg6mnbcjV5WSc83VGYHkN89rTx43dlNbW2JzJJx96WdkrN3P9qwmn-7xdN35-tmmrqgtsW5szyTS4FVHDsW5GJtPh4tQNvTf31sw9z04) [In-house Marketing vs Agency: What’s Best For Your Business?](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4nq5nR32W5BWr2F6lZ3pZW6_771r2jjGjxW4GWmfk1bXlfvN4DkfrXn-ghdW4ZwZWP8M7RDsV1nX331gnGtzW6Cq1Pz3brpTvW3cRS_F7wP5hSW8Kv2Wz8mXt0XW2LPZZC8_1HnpW2TDjpf7qZv9PV7v8X74J_MJVW2btwz12xRDV4W56pGBT739VznVRlgDZ8pSGqrN4YHd9DHqzB_W2dzyqJ6C4V7YW4QMyFl2-d374W2xrX6V5ySxbSW3WBWJ788gYRTW841fRW510hN9W1m0G741M7lpNW2qhpVQ3Wg3YwV_XKhr6TS6KyW4kXhx12B1pd2N78CYGJ8S-r5W40ncnm180D3PW7llSYg6XxCV4W25d_T684sNc-N8CXdBr1rVrTW5nfCNS70BwhnW6K6TXJ1GXLrCW7L23fk534yh7W87C1Jg14f2Z0W8vLD5M897Rvdf5_z4RM04) [Inhouse-vs-Agency](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4nq5nR32W5BWr2F6lZ3kZV2WpWM56h3hKW1B_mp-69L1JyW4N1mNn1gXSNPW8HSbz82BZQzJW5nGYlP3Qy1frW4z5B-J1TcjskW2tl6lf5-3vLhW2lY8rj1Jz6FXN8KqMsyWvC41N1RrfBRWlmpKMLf8y8zsZ6zW36vs897rxDfhW3M89vN6txDcwW43R19q3ck0BCW2vTMSz6sx4y0W3LwQ2q7N5WwLW3wCgzq42R5gmW71JDPT7k1NsQW7jVG1B5xJHYKW8KphC-1_8JjfW8Zjy543tGyPGW5k1wfL1mq3_LW2jZk7H7fbylPW66J5cJ12GzR7W1CgHLd2Y5kLkW724gyl24gC9WW3gkc6V35H2K3W7CDHnv3vq-TVN6pjtYNjQ7jfW3kBbGY77cQK9W2790FS2pHSDgW16f6W-2qDg7JVZzJRl1c2pPlW7knN4398lhCGf13vBls04) When companies decide to invest in growth, they need to choose between hiring an agency to do the marketing work for them or building an in-house team to do it. You want to grow your business and drive revenue, and you know there’s a lot of marketing work to be done. You need to build your brand and increase leads and sales, and you need a partner that can help you get there as soon as possible. You want to make the choice that helps your business get the best ROI possible. In this article, we’re going to explain how to choose the right marketing option for your business, be it an agency or hiring and training an internal team. Now, we know that the "best" option depends on your needs, but we promise to help you make the best decision possible. __ [Read more from John Becker](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4nq5nR32W5BWr2F6lZ3p-W6zHXCx87_XKpVTKJHC63TGVcW7HlW4-1hGL55W7cZfDR1NLgswN1HSX6wtyRHcW8_2yMk7sfRwnW7pbn6t7nJn4qM8X7tnFBh1CW90FFY334T1hCW3t2KSf5xYDp6W4KnBg-8X6t22W4z743s5lC3C_W7YZ1YB4Gm-BlW6XCj1n7jqL1lW4_vbrQ2f7TV9W8DcLJt2DPB99W6Cs7C186jCWhW58n1yH1sfbJyW1cY5ng5Q26jSW9dtzpB7lbJ03W2257XX3lxsGzVnW8Jw3dftX5W2cf-v56WrM47W8cTqQF2FHRPrW5HPnKd30Hl5CW2f72qX4qqYbFVtcBwG1VPZXTW816n_F7QV42QW6r5jhb7cQc9nW3VqgtS41_dyXW1TnkWk66XV5fW6zrYmx4d1bxkN2n6WWxtjFGvW3NLYTm4m7bznf6tS2h604) [The Most Effective Self-Service Tools to Turn Your Website Vistors into Customers](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pW3qgyTW8wLKSR6lZ3l9W7BLj8F7_53ncVWNJC15kPC4-W3zzq848hP5W_W42-w5r99KCpsN4C3ggwcyNX8N6Lg51JsKlttN6XFl19Z0qvxW8JDHg758xvCzW8QlqcS6KnbR2W8QX7183pFr4jW7ZWhKM6JDG-KW5DWp7b5skrQwW4_z_5l7mh23vVs_gBq6F8vvZW8zSmsf8F4Q0sW6dPSYk8B25txW63XPp498Dm18W6FYnc93rR1j3W7KVW-889cnnWVGMthZ5q_12LW1J_BsF69whQmW6GGfrQ97jv4vW6Tn-YQ1Nl0HWW3SXJJL3zC1fBW26k_W42tYFBCW4QsT8S2L70kFW7y5CV41LzPmHW6rXpGC2NP4KQf1qRVNz04) [winning](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pW3qgyTW8wLKSR6lZ3llW1zNR2m5cvcV7W6hf94f2T26MSW3cd1PB6KqxpLW79CvH78xP1VJW8HfwGh1jylFtW6RndGG2XJC-GW5XHNsX9c7NlvW8628JY56rQmvW7z1FN71dXtX6VzNv-Z4BKvkfW36nN463w73QYW3yHJs13hQCDLN7Jl-3VZ1C7NVtl2H73y0ncqW3dh1jn44QWtdW4nqmBY3CQzX7W44GB524rFH7bW4khpWS4Zj94sW7-pNf86LQLppN8rZBHmcR3csVWNVV-5tl7c1W7n00Kt7NtYNNW4kHJnT7pRSP8W1P4cbY7PVLj7W8y9QMJ1CGptYW91RtjY4ph-0SW4XKDN47cb7YtW39nTbV94yS3hf5gzhMH04) No one loves being “sold” to. Your potential customers want to feel in control, informed, and empowered to make buying decisions on their own terms. In fact, according to Gartner, 75% of buyers prefer a "seller-free" sales experience. Welcome to the Sales-Free Revolution, where the power of self-service tools enables your prospects to navigate the buying process on their own, without the need for an immediate salesperson. Join Vin Gaeta, Head of Web Strategy at IMPACT, as he breaks down the exact tools you need to transform your website into a 24/7 sales engine. What You’ll Learn About: - Self-Assessment Tools: Let your prospects discover exactly where they stand with questionnaires that address common questions about your product/service. - Self-Selection Tools: Help your site visitors choose the best solution for them by guiding them with simple, intuitive questions. - Self-Configurator Tools: Turn the abstract into the tangible. Whether it’s designing a custom product or visualizing a service, these tools make it real for your buyers. - Self-Scheduling Tools: Say goodbye back-and-forth emails. Allow your prospects to book appointments at their convenience. - Self-Pricing Tools: Let’s face it—everyone wants to know, “How much is it?” before buying your product/service. With pricing calculators, you can at least give them an idea. Why Attend? It's time to lean into the clear shift in how your prospects prefer to buy. If you don't, you're soon to be left behind. Learn how to empower your prospects on their buyer's journey, all through the power of self-service. By the end of this session, you’ll have practical strategies and tools that you can implement on your website immediately to start converting more of your visitors into customers. [Register here.](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pW3qgyTW8wLKSR6lZ3mwVzSRVM2K3DHWVljq2Q3kylJVW1c3SSy5t88JhVV8YQX938F1vW3lS3c56_d4jlMMkKLP9v1N7W8ZbhrS8-xXWnW8QNCLm1gDH5rW87r0MC54ldjwW2H08t91_9DYSW1JWHyV6R1Mt7N70fkYp7VSd3W3V0XhW6z__FJW3BBtsn16qqZgW91sn0j1fSV3WVPjVGs93GYd1VfZZpZ4G3pL6W3nDxgD1TKY4KW4wX3Fb7t1QFpW5JK3Sh2zP7v7W77kvPP8byKJCN6qPpgMNMtxXW358Fj27mgtTMW1QHYxl564-4WW6_G52-2F7cV3W2TfNK96V15MKW3_Ytwg84FR_lW80g7WK61cclWf6tSd1l04) Log in to your IMPACT+ account and tap the RSVP button to register. Not a member? [Create your free account here to RSVP](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4nK5nR32W69t95C6lZ3mYW99HmHC8T9rkHW2C8sG91dv9YyW2q0TRS1-RvmzW8Mkrks31n5bkW1CPrTT5B7WmbW5cwPxv3jY14QW8pXTl53wvfnnW6GmYn312Z5CrW4xsXpD6r-YKZW1j_YQl8ts_1VW80RFqz65xDVjW8fSc6n675_WHW5kfrjZ74QnxnW2mkysv5DTTlxVhlvyV512kW4N1clG26xCWSJW4vpVwj5x6_GbW6b2p4r73nNsDW3z1d-64ssLkCN3Q5f-GM73dVVqVd4B2ndsNcW2jqWtk3kC2q-W6BmKcN8q495fW7zHd0T5gqm6LW8Zjmds57PN4GW8zx9s51lVZy4W70v4bM510w9sW47xcKP4ldl1zV7jD0J1HdKg3W4R14K88bvdN_W6h3Nrr4prtyMW6HSgnj3xNHy0VM-r867NtHl1W1LWvbW6j3R0kVk905V8Y5Q29W3F-MYg30sdtMd60wQ204). Until next week, make every click count! [500px_Rect_Becca_Manganello] Becca Manganello Operations Manager [bmanganello@impactplus.com](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pj3qgyTW7lCdLW6lZ3mcVQmjKW40xsqFW24f2zL20KSfsW6mkb9j1LgFbtW8DTbzp5Yrw42W79WjVj55m0vTW3M10k5917CpmW3XV0qb3rp_z9W8vbk7-5HzL0SW8-nj5m28h1DYW7_wdNn3L7SsNW1_sRSk8__BLtN6FHJ52TPy8pW7t-tHZ5lXx-bVV5NgB8WDBxPW7rG3rp7R8nnHW4mZ-6q4_Skf8W2pjZV_8YW0ftW3FHxTK5YBHClW6XK2mk4mRNNyW8w91JB6vJLtzW2y66Ck75_5_BVfntws4nLqWxW8G6t4479-pWtW6Z4DsZ28zqVbf4TYT-004) 113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pC3qgyTW7Y8-PT6lZ3lFN2KK5ksh_Lt9W2N_pY_8656DrW7qtqxq4c57WdW8yQHFp6TJtxfW8ylpfX5P7FMqVhzNdP6smyyZW1yYd9q8NxsmGVNFC-N8Shy1TW6kWflG6m1YPMW390wwh48lc0gW54YcQP5Rgv4cW2-4nQh5hmLn7W4_thTn5v-0dMW2TyPF5848sZlW9csXgX3zswCvW8j9Z154F94vKW1mY3p37GvsCnW6lTT_z5dkYTkW2dg_LY64ZBc3W78Vx4Q1hs_fnW8_ByCZ3yyyVmW2vJTdh7sLn5-W95NBN127QJvWW7W_93_8nVflCW6t2fsp6gDcHDW7cR8-H3gGmltf5wrpxR04 Connect with us and share your They Ask, You Answer success stories with the hashtag #TheyAskYouAnswer [Facebook](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pj3qgyTW7lCdLW6lZ3n4W3fbKfQ30fyj6W921fYn38y3yYW6kF1QN7wvB1YW5Sw5J_42sSbqW6b9q2g34srfdW5GWz8M5yrF3RW5MtB-s1q3KZJW5vzfKf7t31Q3W1S6_Mp97Mz0XW4pzty82kfBH7VddYzk6GBn2mW4HX-yj2w4jndW5h4hZm5HRCd2W2ZV8831j2smbW72kWPP6TMV1fW49j2D37C5Mw6W5qDqjw25rpRrW4pRZhg4kZ9yqW2PrnnM19D81lW8VrFrZ4Gq3bqW8_TcvH4pMb3CVZbTfs5CYZ85N5NGP49BlwvsW6cd3r42rJXKPf8xHLq004) [LinkedIn](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pj3qgyTW7lCdLW6lZ3ltW64vTWf2KK--YW4PR7fr1z27yMW39XZzj9c4_bWW7d8rCW7dGBTYW2VRw4x5dHyktW4NMgFY6M6np8W1prtKd10btk9N5D5q3DYx8v3W2KyBmM23GBTbW8Zf6FF9bNsSlW3LcY8L3-gvM1W94V2yh6NWFQ9W2m-VKS2s0J-lW4bSV7f6Rd9mkW8hJy6j6Kvzy3N7BPYnP_Y6SvW3bh8y79jYjW3W1rf3136gbjxDW3WB8YP7_fRkZW252Qb73Gmb5JN65fh6_3w1vGW6zqcLk4k2NBdW4yg3lV7gDHwyW70xCZz5GhG42f8d4zmK04) [x corp -- emails social](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pj3qgyTW7lCdLW6lZ3lDW8Z8czY1CG8n-W8WqgSD2qnp89W1hdSHM1l9mJ8W8hrR-K6vwXWgW8jfmcT4d-gssW6cCj948S6pXzN1J2QkkxvRcLW4tJxH08mPb0CW8b1gs95mjhXvW8QqYlk5PBBZdW2S3xnb1zfychW3fFZ0H99jYkMW59TqgQ7hXZjfW557Chv3hhFDbW210W1B2P4CyLN7ybB20NC03MVzKkmV8ZsS_nVs6dPT55frCVW3-5wpG6x4grRW1vZYV83YTtpfW85m1w27fDvmZVv4jVS25Zp2dW5gNwNL5SVPdXW6vD97862pxtpf6FX84j04) [Instagram](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pj3qgyTW7lCdLW6lZ3k-W9gwGbL4PSJtrW84V7zF53RHcBVH4gFZ6YSZ9jVxtqvG5ty5FgW1B3Jxd3vMxWFW4D4GvL7V-JC6W7d7_k43_5_TnW5GxQdG82ztRdW2y65yP9bWNBVMRDR-jgRcy7W3bZfTg6ZQ6dQW6QbHQ550FJj3N53Z2-0X4SRyW5JYNGw2J_ML3VR9fRN6zgYYcN8xwQqsHn5ddN6ZMsl5XcmJ0W7dV3cH1v54BqW1tSfs41p7tyxW1TNQXD4XtJDZW5xXLHt9bLm86N47LxBRWRjXPW2ZNmpb6MJqpdW829RQj8nZ9DhdrMwnd04) [YouTube](113/bXSp04/VXfBlY7qHHP1W1j6h3M1WkxPKW7vv0b_5kCnQvMXl4pC3qgyTW7Y8-PT6lZ3lqVH2xCq940FYlW1gb_R961dJ4QW66SbGY2f3cjLW1Dpxnl1cS_hwW4hQZsD6LNBYZW3DJ6NP91plw4W6N4rHn24kYB-VZHFH04CfkBJW5nnHVf8QTgbHW5d544X7qGgXxW2wq3lX4mhK4VW5z7n9d1WsMsrW4kWjDC1S_VNrW5g5zpN7YBvgnVxlycW27DgMMN8b1Sz-y-tjzW95Hm5y8JP3xJW7nPMlc32_3h4N1rVzkxLMtlwW28fZmb5cdxqtW8qfHmy42pm2NW1r8JGH1g0VpdW7TvVgM1JkpnfW2rlDk96V87RvW4s7x_53NPlcfW6jkc-K2HMXvXf1wt-nj04) Sent with 💙 by IMPACT IMPACT, 125 Commerce Court, Suite 9, Cheshire, CT [Unsubscribe]( [Manage preferences](