THE LATEST: Video AI tools review — we tested them so you don't have to!

THE LATEST: AI video tools; Endless Customers for Mazzella Companies; and Pros and Cons of Opus Clip. [IMPACT Presents THE LATEST](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6063qgyTW6N1vHY6lZ3kRW4s_Jzq9hrDbkW1GJMDF805qP3W1_DwG77DKRJPW26Jm791ZHk9YW1T-Bl35F_VPDW78Zjd18rbSt-M5mQSXxddqnW4y0tnN6t3pSCW1qpP8F8WvWs-W3qTnYL6j7pl-W66PcmX5FfMZhW17ZMTl5dvTKLW7_P1cq8xLl4hW4BZG4849C3SwVY20bf58mPMFW6KC--87xSG5CW7cdr3k6ccQGzW43nPy26b8x8rW4PPRjs5zwHvjW10l1x_1hYLFfW2y5glz5SxKw-W8p-C165npCTff5RvcvM04) THE LATEST - [AI Video Tools: Video Experts Share Their Honest Opinions](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3kHW90-6J332-dmFW5hkfv_4G-3SZW1N_pFx5gM5h-W143sfc5ydc8yN3cs3WBTcPh8W7yx0xd6zcr8fN4_fH77rQXkbW7276_620pPXDW58ztGf2V2yB2W6vQdyl84106QW5PkvCV6JjpYlW28QjK92C_-fjW1Nvzvp2nq0h_W8DLR6G6Qkcj3W5knLjt86mfp9W5bmjXH6GTlM0W34CzF47RghnrW1SgQTD7n56z1W16lfmz75dv-pW6WmYfq9g79RVV5rB3B6hCH4QW7WZVjt7zyX-MW84JMrr8PLB3XW2vnp351ND2s6W76--1Q5dh96bW6MmNdl4lYvgcW1rJXqT7h4bHhW10jVD21WGFRZf5rg3mY04) - [Success with Endless Customers: The Massive Growth Story of Mazzella Companies](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s5_x5nR32W5BWr2F6lZ3m2W6yBWCB8gJ0c2W3k64v-5zhpt8W8tyWPj80D257W3PqrzF8khRpDW67168X1fc8wvW4BLT_S3kr93XW7K73Y52-ZNxhW3nsBjN6mmHQhN39GlsVtg0K1W5x7X1Q5F84j0VvBd8N5YpJBKW13dJyb8Q6fkYW2QND2r2xPMT5VZf-z13tPS82W1kmWc26QRWcZW62ptcj4vd4W0W3g6H5B4C86VZW6G6Bcb3ggNBMW8gYYXW9f57PBW99Z5pP8630J3W73Wg2g3n-dgPW77jQjx5wrqxNW4pQ_S22h6XkDN5SK3r5XW9B6W2QtXT_2Q75cbN9d77pHDcPvjN7SPgrlYbwS-W3pX78w26tGZnW3g7T-23r41b8W91MMzW2Mbqj5W4YbQX-1l1CywW2sLWzr5y3wZjW3rH1sY4qq0LRW896n_B5qcly3f5HqxZz04) - [AI Video Tool Rundown: Opus Clip Problems — and Solutions](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3nrW14HKJk2LCgqDW2Dvj5P8W-PBcW7nX_3r283kWfW3SKc5G9hpc2yW4vg4Vm856X84VV-HGP4_1QsnW5-y3VC4b-5dMW6V0lx51QDM8lW7nGqSl5BK07CW1rVYJT1pc3RhW2r-cc-3WRrJSW1r-6kj7_r2pxW1pYCTy4l6QFyVsVjwd4S4GgVW2hr1l67ltrPsW55x8KW1WcYK3W3QSYCY68NNLZW8VqVGJ77JXn-W4mxH4P8MDHCqW522DLF2s5XV2W58yhBb4V7KSTW26zrgh42TSTBW6WmXgg4gbJfBW7qpstJ5fxTmRN6BjHXPS1YNBW5pvHd28hHXQNW2Pchv92c5ZM9W3B43x91nHnlpdd7zCC04) Welcome to THE LATEST! What separates you from the success you're looking for? The right tool? A different strategy? Better goals to shoot for? This week, dive into the nitty gritty — and then zoom out for a 30,000-foot view of success. - First up, we've got video expert Austin Mock sharing [his honest opinion about popular AI video tools](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3m8W6bp2ml2jsg0QW6FfmJk1dJ99MW14PVw_5ZpHwtW7qwlP56cPLbjW8R26KD59ZBvZVNTvQS37dMVDN7Qz1nKpRMfSW8_czrq8QsSwFW1rbzgH1dRFX6W3q6zpP4qxf61W8R0x3h3dXKsgVb3Lkv1j0NXKW21MVzW8pY7LTVFmXHC276c9LW6xQnqs5LzJTBVKWLkT8GK7TKW39zlVy7K17pTW7Zdjs_2CZvcFW1lRYh_46gM4ZW4QHlVv1qmN0NVZMpH-7lGwmpW7pkdvv5Hk1Q-W9bJQGy69_vGYW4v01vY5JL3cRW74zDp11hfr-kW4xP4CB8Hyv6hW4FcJhr6XrHw7W92XwNm9dy-rjf8t313F04). - A decade ago, Mazzella marketed like everyone else. [Two company insiders walk us through what's changed to fuel their massive growth](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s5_x5nR32W5BWr2F6lZ3lBW34XH002xTKc0N83rl9Lfy4thVfT2-M4FLxVrW6jhlqJ2QvK25MF0H5D_1G8cVl1s4-2-VWvNW8wymZ_54KQnjVYZ9HT47W3gZW3F8-Rf6JRslQW7Mkw2d3w7DKfW3MyPsD7xzNK7W1lbFWL4QJJ7mW7_KHpC2d1PZMW60MTR21NkTRxN7llshkyLqyfV233r17qkB-nW79HHV881SCYvW1MxRph8y1WGTW2nS4VL896pfrN22Dsxx4CH-7W37vy0s3lLmPvW52k1R72P6SkcW1KsjKx5_fmbrVsF4jC5hVkn4W7R84HF5WscSPW4bDfLD74qDZZW6225GG1z8hFyW1g9n7G3ty8WWW92K_BW4Zr1nNW4P4cK94gx57zW6n7gsW2DD3CkW8qGchD8rw3bmW2CJZtH8hWmcKN4PWnYWmz1Qsf5whTDv04). - Austin is back again to explain how you [win with Opus Clip without succumbing to its shortcomings.](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3n2VXvwsx16gKS6W5sN54-5Pr_wpW6_p8LF6SNjYpW5B1LnT1G8KshVwcG__4MjxWfW7SZn_H6mPvX7W47Vt5y3G37KWW6WxxbK4kXwv6W7xy8jM52nB4CW5TwMC43l9w_2W10RCjL4SkxBDW10BPwj1SQ55xW8Pyd505h6X2pW5PVpjJ1hmsy_VPrLqW8Cgdb0W4HgJgY91dLhpW17wkqY4nTrW1VF2v334YNzvdW9h4Hpn4D4fvwW5wP4N393hJChW7Tn-Ty3rWSbFW8X3Ggv6mQ1k2W1MtSNB67cVzLW3dTnGY6QrtdNW4J3rY78N3bG7VHtwly7SlsLVW4Y4cjr5pDFbFW1NLH6k6Xv8dqd63kHx04) Let's go! [AI Video Tools: Video Experts Share Their Honest Opinions](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3pkW2wk1SN6k6QJcW3sDbjk95wZMlW3kRbCT4GFpcdW5B134921n9NTW5P-mHw84N-3zW4ghm_65hz27LV_JbP65YX3M7W6f2r4272HTjsW58FR-476cs9RW42G2R78YspWrW92mXwL6NGT6QW4Gs9Lg1yFgK1W5BzyR75YfNzrW7Cj5jH4_FfW6V4v3p-7QgXV3W3MSnly5n_X_ZW4Dq65Z4PlGDHW87y7ZY6cHCcmV8_QNX475pRDW5cKjVP8SPZsYW5pxd7h29cH1LW1JWmZW49h_HmW8090Ww6WpxjQW7CNXG85mnW9nW78lT9S7VKz2tW5bBRw01p-vsMW3wbtvb1lJ_4TW4WnhZw6ml5xBf42_Mfb04) [[Ep44]YouTube-AI-Video-Tools](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3kHW27KsS06j7q3GW4MHb4Y7vYB6YW6PnK4d1TW1yKW7VShk64R412MW5mBn3m2D8Mt5W3f7ks88Wd1hkW3Jb_cy2b_MfLW7Sjtmb1rV0wWW7hzXHY7ZrwpvW3Bjt0g3M74VkN3t7XPBrQq5GW1wkcCX7xBKQwW6mkyLC8wZ7-xW5T-YBJ6mFnK3W7mYWMj7zfGZGW4dTC975d1G7MVfhtqR7Qc2jqW9cKHm01RmBH9W8TLs9J7f8lCyW7XJ5C17CX3p4W7CHS5q4F8C-cVtk-H97h7KhDW8H868F8RJSR3W7vlYlD81R4kPW7n6Qr41r7zg4W8k3sf32S7qrpW3l3f0l6-Dvt4W5tzGHf6nDbNTf2JdDV204) "A lot of video professionals are worried that AI is going to take their jobs... if it's not something you're trying to keep up with, it will take your job," says Austin Mock, a seasoned video producer and content creator at IMPACT. He goes on to say, "While these tools are really useful and you can use them in amazing ways... they're not always what they seem at first." AI tools like Auto Pod and Opus Clip have been marketed as game-changers for video production, promising to simplify the editing process significantly. However, Austin highlights, these AI tools often require a deeper understanding and proper setup to achieve the desired results. The initial learning curve can be steep. The "click-of-a-button" magic we are sold is seldom as straightforward as advertised. __ [Watch the full interview with Austin Mock](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3ktW2k4tdZ8DgrWBW2q637N4SXDVpW37v6v36dmxBnW1drswB8gqlvqW6hkj3g8gCM6zW6v9CRV7MZ-dFVT58dk178KBHVKtp2m5jFqXXVLHPyb4vL7RsVRwgcn4LwXwHW3w-8nh3Hj0Z9W2x3DTq10h36PN6ZjVrHRFVX7W5122cx1Mg72XW7kh2l5836ZxyV4Hp8y5bNh08W48GmH55wXh6zW71x7m76CCS_wN7F2VZkldhJZW8GWKPx4WG5RgW2PZk0h8wCQkzVV4wyW1Ry78QN1-6hMq7xn1ZW4_fzRn3MZRwmW5X2GgY4dh8m9W1Zpvmn8skRwJW6L_zkt8ZNbPkW2-BWHV2KSdQHf22njPH04) [Success with Endless Customers: The Massive Growth Story of Mazzella Companies](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s5_x5nR32W5BWr2F6lZ3p4W4h01l98mH5VCW2SxL-l5Xl-1RV8L7Dy20Zc3XW6Ypv1J4plGlZW3Gq9nR401X11V4sBSs42-fv9VHJG_S1X1QQJW4f3G6Y8_PffKV_xjPZ2Y2npGW6JM2Zl55F8wZW4pxZFP7s_5m8W5L2tFF8gQv3VN1Jzsp8tnJvkW8nb4MT4n3lmtW7sJ6NW87Bl7XW3dk5gs7fJVJMW1FNC8m21_j69W5fqhJf8_GCh5W9dzBCR1fg6P0W5Mblr535glVNN7FlCY81GXvXW2BX6XY30c8xFN3tF3Kps_vwVVqp46q8DbsL8VkKTZq51ClynN58rNQwbfd-yVdNdkl7D775gW5fhrh75Jm2hbN35md9vGMy5MW7lwPVw6zglByW7zM59v7t7615W7n8-4R1Fk7wnV1_r342dFHZ6W5p0ck73kZJGYf5bsVfK04) [[Ep42]YouTube-Success-with-EC](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s5_x5nR32W5BWr2F6lZ3kHW5v1qzm6nZ64SW3Shz3-3qsrNQW5QMvbQ8bBt5qW4MQX9Y6p29-NW26d5fw6vp7zBW3y3rnd2j8wQFW8MrHdM7P7j6QW6pNWFK2x-cKxW5XP_7F4H0lHKN7QXRY5JgRJKW5d3Dtn3ZD_b0VCFbqp8fR8tkW8Xc5zZ5JygH3N2NDS_STRClBW7y9FPn8JVQnwN6w5xQwqsN2pN1N6X4vm8-VqW7234dv8-lt4dW70fPFX8PnLSZW36mxJm6spjdRW2BcKY61hxJCRW5mHN-D7FYXH0W5TJQPb35K-J3W2NVrpK6MkRVqVpv-7Z3HrY2pN1VsfBXpQQ4lW1XGB2P5KCDC4W2VV53m3gnF0cW1BL2Gr511yZdW1YxgB-5qNy82W9jvsg01Rh259W8WQy9V59GVvcW4P2CQr58kGWzW6gWx328fpwd5f7H0qMs04) "We really started to build confidence in ourselves and as an organization that we were becoming the industry experts within our respective spaces." says Mike Minissale, Director of Marketing at Mazzella Companies. In this episode of Endless Customers, Alex Winter is joined by Mike Minissale and Mike Close, Corporate Marketing and Communications Manager at Mazzella Companies. They share the journey of their organization from the old way of marketing to becoming a leader in their markets with industry disrupting content. Mike and Mike dive into how the adoption of the "They Ask, You Answer" methodology has been a game changer for Mazzella Companies. They discuss the critical role of leadership buy-in and the importance of dedicated content creation teams. __ [Watch the full interview with the team from Mazella](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s5_x5nR32W5BWr2F6lZ3pKVgZv2z88x8w0W2_2mpL87ZwN-W5MxXY961bYKmW6WlDKp3bkr--MGTTbGQB_SZW1MmtRC2KCML4W7XKv9S6_KyWYW8lfyXM8NVKn7W7Y9Y1C955JCXV8Vw0Z4LxRsMW7_Rr4t5xjlNvW9c01Fr8KK2K3W71tCf-7jl1JnW7qHQVl4T1NQmVNK-Vk3_7Ct6Vv4tVG2Ggb4jW1CDzGX80QQJpVXtlsl21RGygN2H1m_-RGVRFW184v2K6vqylzW2gJy3627THP7N9gnc_Z1H0_nW1KThs-4RpgTZW44ZxSt5_PTBsW1V5pZh5kpSjdV85rWp84YSsLW3XBT1f62yxBKW999JS07xkT0MW4jmFZQ1wftHnN6RW3mYy_1VKVQ58f43DNsc9W6CD-dh3FvMkmW6Csgy13tGzq1W24hNkV89dvmwf1w-38-04) [AI Video Tool Rundown: Opus Clip Problems — and Solutions](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3lzW5fLFJK2gxN7wW3jmwN43ktsbtVCx9Kl2pGWcbW2qVTdy1QR7hHW3CtsBt8DLJ6vMqZr-FzKXwyW41G0Wv3Zh-stW8Vdy9L4xPD5XW98Tp6w6X-1qnW4MMd2l6hJmJ9W4B2PZW7ntn-nW5XLrNC4HrgrwN3bYjbvMfC5KW9dwQvp2fTt9rW4dzQ_f6SkdzVW7DL3Gf5TyqRWW403zHq58LC6RW4kjFg581cnWnW7kHYZw8Mv6qDW8xXGdJ75wBqTW1vt5MR33p95SW6jqb1Z2tf5p6W3_1MLC1_gvf5W6B_PP18X-hYfW2PrwWV4BG6x3N1mdN32CnZ_FN7bC6dgQkdxtN1yyhmMXDh4Bf5mMyCx04) [Opus-Clip](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3pHV51YXv8n-Rm9N86-n8vdcTRmM5yyfqXbdWDW85wPcK3xh2n0MlqGbfPd57gW8FP5mY8HKxJ5W7k3T8Q3xbhDVN2Gww19DpT8cW48cN_G8v_q_zW5n9KlR48-JLfW7M7Gkp8hF2gTW5wHs804WPKyKW8QK7xW2SHrZ3W7t9dt_9cskZvW582w0k2835ztW8Tvzmd4hvRRxW3ppxRS3xXw87VN2wxD14Qz-VW93Kzg837pG-BW7HDRDT3fFSqcW6FdFym29f6KXW6pMTht9m0GfSW973z5-4Dpn5BW1rt1Th8f3XBDW4gFrWH23zGGtW51GZ5X1X8hcYW7MBnYS9bbJkLW2cd_264Zqkvbf6JRkkq04) AI can be a game-changer for your video production, streamlining editing duties and turning around tedious tasks in the blink of an eye. These tools are evolving rapidly, with new players coming on the market as others fall away or get swallowed up by the big boys. Opus Clip is an AI tool for video creators that can transform long-form videos into short-form social media clips with ease. You can plug your video into their website, wait a few minutes, and voila – it uses AI to select what it calls the most “viral” moments for you to share across your social media channels. Many big names, including YouTube creators and podcasters, are ambassadors for Opus Clip, and we at Endless Customers use it for our podcasts too. While many are uplifting the tool as flawless and useful for everyone, there are some limitations to this tool that you should be aware of before you choose it to be a part of your video production. Today, we’ll dive into these limitations and provide some handy solutions to navigate around them. __ [Read more from Austin Mock](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s6103qgyTW8wLKSR6lZ3pHVZ8MpV5Z99ClW8rGPK12VgRnYW3DwTYR7d6fNqW8fSW-56HHHhsVFgcjs1sfLz4V3-vC390PyBCW5JQrdq4P-vR_W2SGrJ754XYKKW7l2PFJ2T7LjyW7qM3dc5TDgqyVrHg3L4_h-tGW4MwG1x3H7_-vW7HPWQp43msJ6W2W2NMX11xlcdW3fbkWj303CSwW1krk798bg6-1W1V3_1W2BD9hVW64vJ0t7vgbLdN1TTXs8dndDqW6HgZRs2Fmrn6W9bKsXX21w4JRW33CLhY6-58x_W9fM0Lq6PxHMlN8mf760W8jRZW7QyqbC1Y5lr7W7s1cGJ4gYCclW4S6Sq14pCjt2N8LPHSbwwNpqf8k279z04) Do you have your IMPACT Live tickets yet? - [Register now](113/bXSp04/VVrqs73Z2dQ0W2fqP5w5P_1N0W8mS6hr5gRq9-N26s60K3qgyTW7Y8-PT6lZ3m3VpMs_h1100gjW4wj2Tt1jFGglW4YSzRQ7_G8G-N6DNfRBsT13VW55H5Bs1HxZQJW54mWjJ3gHXtmN6wDTtMNZp_fN69l5dZm9mHJW2DF9Y56P7xxwVhh4fS88LPN8N2tlFC7K5v0PW7Nm18L4YY697W7FW2jv3y0JvxW7l571V3SvmSWW9cCRpV9ggK2lW6GZ5sc1FLRcZW99CC8j3-dPNVW7zLBgL7S2QNdW6FsP2s9dcKc8W5bD26P4B_tz7W9b0Ktr89HQfTW359mXj7QyJtXW28pKCD7sB7SHW8NxFqm5Jb568W2zJq0H1B7vHGW1v3bH8686w0xf2--s8j04) for IMPACT Live, the They Ask You Answer Conference, taking place in Hartford, CT, October 14-16. Early bird and group discounts are on sale NOW! 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