THE LATEST: Discipline and accountability; The future of AI; and Getting sales reps to actually use your CRM. [IMPACT Presents THE LATEST](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cyx3qgyTW6N1vHY6lZ3ldW8h3nM26DRy7zW41PHCZ701HKMW7jDRv96qt2J6W5MzbR73TMPYJW45v5bL60qV6xW39fzZ32GwLJmV982M18s3rzTW1frMBR8FwML6N7BByYx742K6W5WsXp63b1JDJW43SZym9jYBT_W1zz27w8XxCs3W6W6fVZ5l2ymwW8s1DDj4v5nBYW4-SrYf1xZHk-VfMYDS50BdSsN2j8p5WwD0R4M_-52lth9lHW35phrd2KMzTfV9n2jS2G1B_NW5YM7Qv369H4-W4fT-F-5XF7llf3W__5K04) THE LATEST - [Why Accountability and Discipline are a Game Changer for Business Growth](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cxF5nR32W50kH_H6lZ3pRW6-d7jK49PwsBMxBJ8D5P6jhN6y6XJVK1MbJN2817cr2jdHRW3lQ3ws6c4DwhW2XN-yX70VYNVW85XhPG4C31qXVhxtyz3-X-3gW3nVWBg92vsWgW3h6nqB6qN4j1W6JNwV26S4rZRW23nFcC8gzvYgW7BnCrC4f8DxJW54pdJc2wTKK0W69y0z35HgzvlW6_23bw3T9jxZW36cnNq11bWMKW86_vn86M3TLfN3hHQ3JJdgmVW14WcqH4FBgF2W207Mb05w1wCpW1xPpvj8mg_CYN6rnGmmgD8vFW6JWmck5FR_74W6lqcnX1h7QTDW6K3ZZd7-kQnbW8kt5-_2jfy5mW3pks3n79RHnHW6x24N96xf21KW8f61dR3smVXDW3727_s1q558LW4KcP_h4dYZm8drwVvW04) - [AI For Your Business | CEO Bob Ruffolo Shares His Perspective](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cz63qgyTW7Y8-PT6lZ3l0VPBFtN41X6TSW7lCcd26YBV7HW7n866P4RL8PvW6CzgkC3kwF_JW5hwwXC8NM6QpN5bCpr1ZlVgpW1QVSM56hD-Z6W5Hh1t_3s5jBtW5FqpTB22-wZ2W40VvCZ4QPMh3VXMzWc7r5_06W3g3Fzw2dfCfBW4-lS2v5dhJ4LW4pM_Hs34kjhvVQD4jp3k_6MSN4wK8_wY6nsCN6_Hc5JtnnPZW3-tfMG6c0Wz8W8pvgB06xZH99W5mtycD3VrL75W3fdN0z73mRrXW846FFw7JvxTwW7j1Nmd79xh8dW3MsbBb2H_Bm6W2GKYLS46kmYrW57Lk-j3pWBpWf44cSM-04) - [How to Get Your Sales Reps to Use the HubSpot CRM](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5czq3qgyTW8wLKSR6lZ3mlW4C3vjx5y5wmDW4VtYy_12CL11V6xXDY1BqvyFW6BfnXw1X3b--W7kSb185Mz4X5W585hrv6rtpFvW7ygqT85rf4cDV8r_JF4-scKJW5Sk8ps5WGc4bW4f4Kxm7P_51lVVFQBK4bSPB2W193F0X8mfDzWW510Rq9887PCWW1pGlP68zcFjxW4f5p4v1Wk4HvW1YfDgp3CFRT8W6VtC-f7XdsLGW2G0KC55vCWw3W33LlGs2087VhW3HzKpv7kzgYfW8xXCzf4pqTW9N7YXz7twSgjBVp6HW35RDgNxW4YyLYD5mVl8YW4cRCQM7qFdxvMBwv3_SLRncW88Xg8h65NjjNW5Xk3xC3nZ52QdH99zj04) Welcome to THE LATEST! The future belongs to those who plan for it. This week, were shining a light on your future state â and how to get you and your business to where you want to be. As the saying goes, goals without plans are just wishes. So let's take the steps to turn goals into reality. - On that note, Brian Casey starts us off by explaining why [accountability and discipline](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cxF5nR32W50kH_H6lZ3lgW7B5mRT2zCnFwW4b48HW5R90FPVrtzjW6KxKpcW7KXytt6GZhXKW2YBN5G46nWgNW8HYjDY3SBvqQW7PNZgl6NFb9QN1NzYQxNHJtTW433qx25qXY6MV4PzXL8ZBRJBW5ll2XX62_W_9W7h-gN-7Fvy2YW4Cwfgm7HnLQkW7lvlRl8rgRs3W1FmYNX3Y6-xyW60_SNw2tTtHvW24d9dF1yb_PxVtsRPV4hZdvHW3DHRKM4yM7dVW7PX80N72lwcSW62SF2L4F5YgTW381V7_9lHF2rN2STv39NVQgjW1pBWwk21KrHYW1Vp26W3td9g0W6XNTFK5CG8CsW4PTgQ819KQ7KW7nHKy81hMrmqW83JnFs2JbhXDW3RH6xx1XZvj6W8Z1p4l4w9FYhN20p5GjVPFdSf6_8DCd04) are the true drivers of consistent growth.
- Next, we hear from Bob Ruffolo on preparing for a future of success in an [AI-first world](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cz63qgyTW7Y8-PT6lZ3pHW128KGB8yX5c_W6GGpXq3SpBXcVf4fgl8__tK-W1nTNsF1Z0_HmW4DBp9b6NTfRdW23nb6T7VZbmZW6x8N5L4pJtWRW8tWF-P8XP5DpW1SR5QH183-VjW1W1pHy8q8R2QF2D3rwZVvFPV96SsD6FKYy8N3nZhVS9LLFjW6Tq5q41hwqm9W480d8q1n0K4_W14003B2R_sQ7W6wxs8653V0kwW5kZXHy31JM2ZW7MMdJy4djHL6W4LtBPH2WWzShN8r7865-_zHGW4fc98c8n30WKW4tkHMz438jzJVBSPxx5JRHNQVP9DGK5rXnQ3W2ZFgHz1knxkhf8kVzTx04). - Last, we lay out the steps you need to take to [get your sales reps to use your CRM](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5czq3qgyTW8wLKSR6lZ3mgW3292KT4MMNKtW6h2bmr5jmQ3BN4QCs1-QKBhrW8rWG-Q4XvwxBW3gC6F96T9VGjW2MzHS74QwrWKW6LLLq65rJCplW1Fk5kg6r0NjNN4fBN17F944tW46kR3s3lgKZfW4JKBnx6B7RGcW6vNwdq38JbnKW7YxRy66qNV5JW79yVxR1m7hf_N1LRjXVY75rVW402l2F1WlsMSW3mv5wr6v4HgZW7F52mP5c93CrW7xsX3_8kkPCPW7Kq0cD3Z56ZkW8sw05C5bXBCcW63syt46RLJRfW5wDrX076dFzdW154XNR7V6PrhW63PShZ3L0fQ7W6kQM-m7_GM2cW65_xxM48lL7DW7pBpLy5GjT7rdhTbwK04) effectively. Let's go! [Why Accountability and Discipline are a Game Changer for Business Growth](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cxF5nR32W50kH_H6lZ3k_W4nq8M_8L63LyW4V2Y1519Rt11W887m9G892_HhN67MqWmY08XNW3xJKzS8QXlH8W1qdwLG6zPyvfW7r1bxc1fgp3XVz3xG-5RVWyjW8-mW0b3NTNTDW3R835W3pLmgnW5-1w2g8xjDF0W6hBzl-7dLlNHW6zZ4VQ3sJC_DW5sH1Cs6DNQ-0W50gxJJ5FnLC1V4Hl6761zP8sW4QHPSq4Z6VW7VK4mbj325Q49W2fQdQ35xrKcdW4jJ8Sh8hf9MfW84xZpW3KBQdYN34-vPr69SlpW5KgXnV1bNdw4W2r9CLw7KP5YRN3_8-rcZ6xMdW6NDkBR4vrJjSN7Ym2yq1B7JXW8WWl5X3DW_GNW6pRbx42pFyyLW3mr-508TcC40W4dgc5n2Q657hW1hRbZK4w2zK_f5zMXhY04) [[Ep41]YouTube-Stick-to-the-plan](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cxF5nR32W50kH_H6lZ3nrW6YkX5S8dQH8DN5DkXf6bDLr3W24N06J97H5nhW3pNsjz7_jd6vW2dV2X62Rt3QgW6Ypytw1pSzCzW1H3kCC8QGp8pN1x5D2nFlK-cW1DDJx73qPlkSW5LNsm72kY3htVSHGTV5bP_-KW1gvVhm6z9ZvJW6PL8S_8_YKVqVBGDZC5PZ77vVYml7t22MyjbW5L3NpV3zv9RJW4Rtx-_7RT7GTW8Xb8Gc2MDxl2W5GfwFX36lGqBN1ySjsQCQFGjW4fp4js3kMzyrW3y7w1S5nrT0YW6fN6G57-vYqXW1Mndfm18ScJGW3bZqBY2r1NHVW7PgRVQ6_yGfHW6jLJfD6fXCTgW4H-kHW6JX3ffW91gBGb3_wPylW7Nrgks5rtDL4W7kSvvY2yVtxkVCXGFX2v16wYf3SCd6x04) "Accountability and discipline are fundamental for any business seeking long-term success," says Brian Casey, a Head Coach at IMPACT. Brian emphasizes, "Expecting instant results from sales and marketing efforts can be unrealistic. While some strategies offer quick wins, building a solid foundation for long-term success requires time and persistence." To bridge the gap between quick wins and long-term strategies, Brian suggests starting with simplicity by doing things like creating videos for the sales process on your smartphone. "Creating videos and articles, even with a low barrier to entry, can significantly impact your sales process by educating prospects and addressing their concerns early on," he explains. __ [Watch the full interview with Brian Casey](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cxF5nR32W50kH_H6lZ3llW92xCn77W5RHVVTvStG2-0c4mW4hXfcV3rbh-xF8RTXYjqqR3W2cYj1W3hvHwNW2qNzq03qqSzHW5Jmqvl3l2fCSW5c2qTZ6BMjHHW3CMlpW1Mv9WzW2zJGmZ6lDVkyW24Tln_2qtHpGV5STrn7b6Yj2W1g5MbT7s7vVGW5Ycv505YQ94cN6m62lb3cJ8dN3n5y75ygctQW36tqLY6qyMc4W4zvvvq7XSHhZV8Zc8g2jKvsvW664MWp4VKYj1W15ltMJ6mtQlFW3j7nNz88TLtDW59r8Lx6145lKW4MRghn57hXWxW6WR6xT899q_8W8lM4YX7-mKrxW1tnzlB3r1tl_W2B8bqn6ShDKkW5cH90g8Fzw0HW26-C9_5wqF01W7Q5szS3RFLV9W8zMJvL5YB3rLf73Sqtv04) [AI For Your Business | CEO Bob Ruffolo Shares His Perspective](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cz63qgyTW7Y8-PT6lZ3n-W3NwDBY1FRLJTW41Njxh5Yhpw8W90kHgx2qncYjV2gPHV2sb8bYW3ZpPFR7qK2pyW6TbmPL6h0qBKW4Hvnmr8mv1mFW2LmY3V5HDczSW2vGcHM2p3zkpW6CLf-g5X-t3zW38_m4W7Qk3tSW3NjyvF4Cwv44W3LCFDh3KPpdPV5NTTg8-1fK0W4vTk8b5DWnFSW33Ss0n8421h8W9dbHmf52rByNN2LvShcPGyDVW3nGhBF5JdWMZW8hnCjz8n-S5dV6-XPW1z6y5hW8S5b8R8d-sXvW19g08D6f0Mm4W1-f8YL2k7DKfW2dcJ4r97WynNW25jjgg2DCWw1f3q-m5K04) [[Ep43]YouTube-AI-for-Your-Business](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cz63qgyTW7Y8-PT6lZ3l4W7TRMTM2fYCCXW1FY2d28bWJnLW6Mm-8F11M0QLW27WKWb168jf6W19pfZ-88_K_tW2mDvjS8s-51DN4TX6PXv51zlW8Jgs2w8Dy3H7W6tZXv3956hTSW88m3f72-HYhZN9kGMlLQHYgTW32BC7630qB1CW6fymB870jK3JW8gFCW21s4vq_W8f4gqg5W15cmVmRhcz84DvKLW4Gb1_-9dt_3WN7rfKkN43LK4W5-kTTc61K6L4W6F5qLl11zyvGW9l_XCN4cZkN0N3vP6b5xcvqkW5rG-ZC8GrgmLW4c3dzz72_KSxW1kkBYz47sRT3W17g4N63s4-81f3XpjBg04) "I make a lot of parallels to the rise of AI as to the rise of the internet,â says Founder & CEO of IMPACT, Bob Ruffolo. He goes on to say that âthe internet came on pretty fast, so it might have been slow in the beginning, but all of a sudden no one was using faxes anymore. Everything was now via email. AI is going to be the exact same way." Bob doesn't mince words when discussing the inevitability of AI transforming job markets. âOf course, it's going to take people's jobs. Yes! We all need to be paying attention to this because AI is going to change the way every company operates." He emphasizes that AI will significantly impact companies' operations, influencing every aspect of careers and daily tasks. __ [Warch the full interview with Bob Ruffolo](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cz63qgyTW7Y8-PT6lZ3kVW6_BXrW6W8B0qW4C5pcm5jLR36W5-812F6VDh5sW5PcLmw6Xd9d1W8NTYN033FSRVW3gPZr34j0ty3W25Nld_2G_l2ZW8nWN9R8GF_tDW3d01dw4ZLkSyW1SdcS98kwCxBVFKqWm1nlhVlMpqkDwc3rS2W2SCSYh8nRJ0FW1sQWMh4z3G7qW6T23dJ8hc8q5W4qhJdt1D4GX9W7cBMWW2r6jF8W1ZdYD37-818wW83gW6l4McsbYW70vGw58wr83-N4nwt0kf12ZkN7ZdCXg7lTdJW7pfnzZ3p7sL6W3Rw1sx8C1dgSN7by1XT3XMR7W7lQ0JS3V1kYHdYjxRM04) [How to Get Your Sales Reps to Use the HubSpot CRM](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5czq3qgyTW8wLKSR6lZ3psW4kQ9Z84GjjgWVTKFKQ9c072VW3ZBRnQ7d7lJ_W7mksmK5Ns6DVW5jMvn61qgHS_W58wSJb5KpPhwMsr8QyqVgFvW82rF8T6Tr5TmVRTdg85qPgqKW5B8rRx7-jYXQW3DqHPg71nf49W4ffK6M9ly5MJW70HrH85CJ6xXW2py53Y6CPJL9N7pPSM6JLTV6W3s0R2Z4yp7sRW7DjyBs6dpxtYW4qYyfp9lWnlpN8BvNJq3bz-NVzb6dD74N-4PW2G2SgN8CD2fmW7PBrDk97KvYnW7LlGrj5bdnqQW78pGqt5cD61FN6DdxZ2zQzR-W5l_1M-4t1xL1W4sPlYN1C-jNpW4R9vV41tXSZ5f4P2q0s04) [Use-HubSpot-CRM](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5czq3qgyTW8wLKSR6lZ3nbW3ZlYxy8wr_S4W5QP2Sy1gLfcgW4FvqvN2Hgf1TW4qChLp95lFjjW6ctkqR6_96swW4fPgHx4vxsG7N7rkRYjCtlTnW3l5zQS7JMQfcVL7mSv47Y9VQW3Lh-sZ4C1pJTW2162R-5hGNwxW5_NYWT24FR_LW5pR9Xg6wk39gW3YBVmz3MTDw-W5Yz9zZ14zb8jW97sW395Qx4h1W4CJ0178L5xrQMpmH05f8V_0W91pLgH4Lzk6nW1xvzmn4CwgH4W8WJmdv22Y2z-W4VFJ1r57sqZ0VwyBZ-5bs4f8W5lSYVP4JFzNcW3VRwBL8TtyNDW2n8dhb1phCNnVCL6s18vxCZTW7lpg_Y3Zyj_yf8yvVzj04) Before you jump into getting your sales team to use HubSpot, you need to address the question theyâre asking that causes most sales associates to resist the process: Whatâs in it for me? Any successful saleperson has the skills that got them to where they are today. They're good at what they do. So, why do they need a new system, a new tool, a new way of doing things? How will this help them be more successful? You'll need an answer for the 'what's in it for me' question. Sure, once your team understands how powerful the HubSpot platform is, theyâre far more likely to see the promise. But still, you'll need an answer. Here's how we suggest you do. [Read more from me, John Becker](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5czq3qgyTW8wLKSR6lZ3psN5Zcr_xFxsK9W2__jWl4vPxN7W1yrfnG1BtNj2W26Yngx6l-j3BVWfGL32pzp8kW1jRWZl7xVvflW4T2CnJ5W_bmnW6M4kP_5hsblwW5LcW3C20k59hW3CFTN6349lFkW50MTn_4Q-ncWW2Rr6fc851ng9VSrRFB86rv_WW3sZRt41XMhWSW35g00y1PtfT6W5KmpKw5G_wqQW19wckj2F5_8GW3d_sdQ56CSnmV6K8ZW68K-hMW4hyn446bhLtdW1hSLv57vCYc9W8DCjBK8flnWTN7KYYwHVPtH9W4xw2MS8YyG-CW8ywht74ZwbtSW8zgcFW2zYP8FW5rTJNH5cBgkSW6zNkzc9bQRRYf2rzyYC04) Join us in Hartford! - [Register now](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cz63qgyTW7Y8-PT6lZ3kZW6sV-lb5MkmwcN2YyW44MRXttW7J58sd9h4YTXW7JC4XY6C_85lW5V6F705F5RbgW66T-095vff-HW6mrj513fWvpjW5k96sJ9723cHW16ZqdP8ys6KyW4RD4F_4fgQTdW8fJnBn7zB7cLW5whLSZ2XSb2fN4r4xhz1x441W2S8y5Q4s8nCrW2p7y-361jqR2W3S_4dz1WjHbSW86GR311DCXqRV7Df781zRylnW2DBGxQ59lxH1W2m4W5Q7-YyFPW2RGKQ25mr4LtW5pRQbm8kTgsFN6Pfpf11VnyxMx32FHqsrPVW9fNDqr5PBqBnV5v5Vs5w1dRcf5K66fv04) for IMPACT Live, the They Ask You Answer Conference, taking place in Hartford, CT, October 14-16. 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[IMPACT Live Hartford Thumbnail](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cz63qgyTW7Y8-PT6lZ3krW5hL53t9fMRnYW5FsCYw2ylL9RW2H2Kn796Dkm7W8bM2hb23nhbqW3b6Lln3Vw_-VN2WS2NjC-Y0jW1f4lwr77kV-WW5WHGN03YwwPyW2PVBQS8ZD31_W1-xlSJ43YmglW2RqPRR1vpsmLW4r22bR5nCy06W4DkQyf7fSKzpW3tFGZy4lDKbDN40vkN6ctD2MN4mBXYSmsKJ0W1ksbhF37pcz9W83NHk77s0FmmW4Q1J5V6YkQSlW2HYkGw7yXdkfW7s9RQj5hVqpkW5v2F0z4YwJS3W1VG-bJ4l0pDGW5DJ_qd80dDnDW2d1GYf667ngyN5DvH--Wnjs1f3YWGpK04) To the beauty of discipline, [John Becker] John Becker Director of Content [jbecker@impactplus.com](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cyR3qgyTW7lCdLW6lZ3mVVQchf28LhV3RW1_cVDs8nNrz_W7Mxz7D3_2P28VxzGT44CBN9JW5HGy8t3qBp-KW3zCXHJ98kMSnW8RNZdN6WDB9sW4ZTRYb9b46pQW1GRBFQ1d2-3nW6DCVld251n_jW96rVnP5-Mx41W8Nr5pQ1g2LkwW4SPWr47Cc75NW92-h4h2qNrKkW21W-vy5cYmwCW39SFwl1HnFNrW44Xdbq35qNrwW1nBKJD8M2ypsW67HlVP348WfdVwv5n76zQqQ7W4yNxcR36gxXbVQFPfP44zbHzW7fXKMb65sF5tW7RSYrt3xb6GvdFPr4x04) 113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cyR3qgyTW7lCdLW6lZ3mgW2SZ-cJ1bP1lXW7YCVVQ3F0LDyW5J8sG-25tj3cN5BpgF_GxmVtW4sq_d63qmrbMW1fJzgg4g8wDdN4nvj01x4FzSW7T1fw73_7cC-W3gtHzR397JHtW75L2lZ4DqH_tW3xswp462H17pW2K_b2Y944y2xW5M6GHz7rX-96W45Y4qn2t3KlYW7TybbP85NZncW8jFfy97XPPJVN8l2r-NwjDxdW8l3X8Y5nCPR7W4KvLtz1PDLybW5VM7s436m7QvW5M1hNQ7TtMH0W49Y66B3s7dYCW8S3tn-1zX1XTN4mk5lWtGLWpf2zXkKC04 Connect with us and share your They Ask, You Answer success stories with the hashtag #TheyAskYouAnswer [Facebook](113/bXSp04/VVs2XG1nlY1-W3dDRLl4ms7BmW7jDgJ35gyHjsN2C5cyR3qgyTW7lCdLW6lZ3l9W64c7Yt4nPDLYW1yryLM7_-VCKW4DhQQp5CkVrsW16LV3j5kssNqW84cqLq6hTrxnW1M3Wfx7PnNJ4W3-MTmQ6w7xN4W5SM84b4KvmCLW4Pp2w97snTTsW5Gc02D81T28kW6YW9dC3Jb4B3W76b5dW6-Wc4JW6rQw4h5PFm05W5LfnpK827S8nW2cjjm-2c2J-PW1d9P9b3GqsHNW5m7rgs22jPZbW7dRjkG6L7ZqhW8wsJ0n32lc3QW7_D1Wl77JdVhW7xP1jV1Bk5vvW8W5d__5jrHRVW1v4w7g7ynKQFW1-74jM5mzNsgf4ksCBK04)
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