Ninja News | October 2017

[ ] [with the latest news from IMN and the SEO industry]( [Services]( [Tools]( [About]( [Communities]( [Marketing Resources]( [Blog]( This has been an exciting month for the Internet marketing community: Danny Sullivan, a well known search marketing reporter and blogger, has been hired as Google's public liaison for search. This has been received very well by the Internet marketing community as Danny has an excellent reputation of being able to explain things in a very clear way. We are all hoping that Danny will be able to clear some confusion and FUD floating in the search community. Find this and other interesting discussions [on our blog.]( Top SEO Industry News 5 Tips for a Winning Youtube Custom Video Thumbnail YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against... [Read more]( Google Organic Clicks Shifting to Paid, Danny Sullivan to as Google’s Public Liaison and More The biggest discussions centered around the shift from organic to paid over the last two years. Also, Danny Sullivan announced that he will be working at Google in a liaison type role... [Read more]( How to Use Influencer Marketing to Build Stronger Content for Your Blog #InfluencerDays Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer... [Read more]( Did Google Update Just Happen? And Other SEO Discussions: Weekly Forum Roundup The big discussions this week included theories around the recent rankings shakeup and around Googles recent announcement to remove the first click free policy for publishers but is the new approach really a win for publisher? [Read more]( How to Organize Tips and News You Consume Daily Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. How can you possibly keep track of everything? How are you able to organize... [Read more]( Twitter Testing 280 Character Limit, Apple Switches To Google and Revised Adwords T & C Big discussion around Twitter testing a character limit that is double their existing character limit. Interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri... [Read more]( Smarter Outreach: 3 Google Chrome Extensions to See Who is Behind Each Email Today’s social networking world is overwhelming: You meet people online, talk to them, lose them for a month or two, then find them again. There should be better ways to keep up than trying to remember everything! Luckily, apps are popping up that allows for smarter outreach, by putting a social dashboard inside your inbox... [Read more]( Top Industry Threads SEO Chat [Forums]( Popular Threads If We Increase Website's Traffic for Brand Related Keywords, Ranking Improves? We have sub-domains and they are ranking for our brand related queries and taking away traffic. As Google considers sub-domain as different website, the traffic of these sub domains will not be counted in our website... [Read more]( Updating your Pages Hi everybody. My question is this. Im trying to get from page 1 to page 2 on one of my particular guitar brands. I understand that doing little updates can help push you up a notch. What do you advise that I do... [Read more]( What's Next After On Page SEO? I have a local website that I want to rank on the first page of Google, after doing on-site SEO work, what can I do for off site... [Read more]( Webmaster World [Forums]( Popular Threads Being a Webmaster: Increasingly Difficult WebmasterWorld Members discuss the apparent increasing challenges and difficulty of being a webmaster...[Read more]( Danny Sullivan joins Google as a "sort of public liaison for search" Danny Sullivan joins Google in a public liason role... [Read more]( How "Direct Traffic" May Be Undermining Your Marketing Are you wasting your marketing efforts? [Read more]( Google Updates and SERP Changes - October 2017 WebmasterWorld's monthly look at Google's SERPs changes... [Read more]( Threadwatch [Forums]( Popular Threads How Effective is Linking for Google, and What are the Other Top Ranking Factors At the State of Search Conference this week, Jen Slegg was interviewing Google's Gary Illyes, and one of the main topics was about the top ranking factors and the effectiveness of linking... [Read more]( New Findings Show Google Organic Clicks Shifting to Paid $751,522 is spent online "Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile." [Read more]( Yes, Competitors Can Edit Your Listing on Google My Business EVEN IF YOU CLAIMED IT! "Merchants are not notified when edits are "suggested." Any time I've ever heard of an email notification in the last month, it went out after the edit was already live." [Read more]( Cre8asiteforums [Forums]( Popular Threads Featured Snippets Do Get Clicked Ann Smarty has an article out on how to optimize featured snippets. When the appearance of snippets first appeared we feared the loss of traffic. Is that fear valid? [Read more]( Google And Seo - Can We Just Be A Website? It's easy to forget there are people just coming into SEO who know very little or were taught badly incorrect methods. When I see statements like this one, I think of all the bloggers I know and small folks with little websites who are satisfied with their little sites and have no inclination to "solve problems"... 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