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[Privacy Policy/Disclosures](  The Smart Investor's Choice: Why This Stock Should be at the Top of Your List [Image]  Hello Stock Traders,  In the vast galaxy of stocks, many shine brightly, some have the brilliance of supernovas, but only a few can claim the status of being a veritable North Star for your portfolio.  If you're hunting for such a stellar investment, here's a proposition that may just light up your day: consider acquiring shares of Procter & Gamble (NYSE: PG) and hold onto them for the long haul.  Itâs one of those stalwart brands that requires minimal fretting, unlike its more fickle counterparts.  As you unpack the Procter & Gamble universe, you'll find numerous household names orbiting within its expanse. Pampers diapers, Tide detergent, Gillette razors, and Charmin toilet paper are just a handful of the products that fall under this mammoth brand umbrella.  And the reason these names roll off your tongue so easily isn't merely because they dominate their respective markets, or because they've become almost synonymous with the product categories they represent.  Their prominence can be attributed to P&G's mastery in marketing them, honed over years of experience.  Indeed, P&G's coffers allow it to splash out on advertising to an extent its rivals can only dream of. Depending on the year, it stands tall as the globe's largest advertiser.  Last year, for example, it is estimated that P&G forked out a whopping $11.1 billion on advertising, making it second only to Amazon, the new advertising heavy hitter on the block. In comparison, its closest competitor, Clorox, spends less than $1 billion per annum on advertising.  It's clear that P&G's gigantic scale bestows upon it a distinct advantage. But that's not the prime reason for investors to lean towards this behemoth.  There are two other significant factors amplifying its appeal. First among these is the nature of its business.  Take a moment to consider this: when financial waters get choppy, consumers might delay buying that new car or ditch their holiday plans.  But giving up toilet paper or detergent? Highly unlikely!  These are consumer staples, items that individuals will purchase time and time again out of necessity. Regardless of the begrudging nature of the demand at times, P&G can always count on consistent demand for its products. Its sustained revenue and profit growth over the years stand as testament to this.  Coupons and slick marketing strategies certainly play a role in maintaining this demand. However, it's important to note that the company also prioritizes delivering the best possible products in their respective categories.  The third factor bolstering P&G's stock is the deep-rooted recognition and trust its brand names command.  Granted, there are always consumers keen on trying out new products. Gillette, for example, must have felt the ripples when Dollar Shave Club and Harry's burst onto the scene.  Similarly, Kimberly Clark's Huggies diapers stand as competition to P&G's Pampers, while Clorox's cleaning products vie with P&G's Microban disinfecting solutions.  However, the comfort of familiarity cannot be discounted. Many consumers, pressed for time, will automatically reach for the brands they've always used, or even those that their parents used.  BrandSpark International's 2023 Most Trusted Brands report lists numerous P&G brands like Tide, Gillette, Crest, Dawn dish soap, and Bounce dryer sheets as among the nation's most trusted.  In fact, 23 P&G brands topped BrandSpark's list, far outstripping any other company.  A bonus point: P&G not only leads the market in several key consumer goods categories, it also offers a more affordable secondary option.  For instance, alongside Tide, the leading name in laundry detergent, P&G also boasts Era, Gain, and Cheer. Dawn dishwashing liquid is accompanied by Cascade under the P&G banner.  As with any investment, there are downsides to this one as well. You're trading off potential high-growth for steady, recurring revenue and earnings.  Yet, P&G's stock has consistently outperformed its sales growth over the years. Shares have approximately doubled in value over the last five years, and have shot up over 200% in the past decade.  The company's generous stock-buyback programs, powered by its steady and growing cash flow, deserve the credit for this.  Furthermore, the dividend has grown from $0.60 per share a decade ago to $0.94 per share now, with some degree of payment increase occurring for the past 67 years. It's a streak that shows no signs of ending.  While Procter & Gamble might not make headlines for being the sexiest pick, it's a rock-solid choice with more sparkle than most investors might suspect. It could make a dazzling addition to many an investor's portfolio.  Trade safe!  -James  Coming Up Next: Headwinds are just ahead after the bull market confirmation. What are the implications? Find out in the article below!   SPONSORED ð½ Sponsored
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[Privacy Policy/Disclosures]( Early Headwind for Bull Market: Fed Rate Announcement on Horizon Grab a cup of joe, sit back and allow me to tell you about the formidable tests that await U.S. stocks this week, which are a genuine stress test for the recently triumphant S&P 500's bull-market shift.  As if designed by an economic sadist, we have the Federal Reserve deliberating over its June rate decision while the Treasury is on a refunding marathon, one might say, Usain Bolt would be proud of.  If you think that's all, you're mistaken. Central banks, not just one or two, but three of them, are convening for major meetings.  The Fed's June rate decision being the most anticipated, is accompanied by a stupendous $300 billion in bond and Treasury bill sales.  Let's not forget the significant readings of inflation and retail sales from the Commerce Department. All this while investors are trying to solve the enigma of the domestic U.S. economy and understand the wide-ranging 12% year-to-date growth of the S&P 500.  What about the European Central Bank, you ask?  Right after the Fed makes its move, ECB is set to follow suit with a policy decision of its own. Speculation is rife that President Christine Lagarde might pull a surprise, escalating the region's refinancing rate by a minimum of 25 basis points from the current 3.75%.  As if this was not enough, the Bank of Japan will conclude its two-day policy meeting on Friday.  Wednesday could be a decisive day for the markets with the Fed's verdict in the spotlight. The market believes there's a 77% chance that Chairman Jerome Powell and his team will maintain the benchmark federal-funds rate between 5% and 5.25%.  But hold on, it doesn't stop there. With elevated inflation, a robust job market, and GDP growth hovering around 2.2%, we might just see another summer rate hike, perhaps in July. This move might conclude the most vigorous series of Fed rate hikes since the breakdancing era, the early 1980s.  The market will be getting an appetizer before the main course opens on Tuesday, as the Commerce Department releases its May inflation reading. The expectation is for a 4.1% headline rate, down from April's 4.9%, with the core reading also expected to dip to 5.2% from 5.5%.  Treasury's early auction of $32 billion in reopened 10-year notes is another factor that may sway the market. This is part of a $296 billion funding wave in the next few weeks, an initiative to refill the agency's 'General Account' with the Federal Reserve.  Simultaneously, the S&P 500 is aiming to hold its ground in the bull-market area after securing a 20% increase from its October lows.  The iconic phrase, "the bulls are back in town" seems to echo, based on the steady uptrend and the marketâs moving averages aligning in the S&P 500âs favor.  Now let's pay homage to the "magnificent seven" megacap tech stocks. Apple, Microsoft, Google, Meta, Amazon, Tesla, and Nvidia, contributing about 8.8% to the S&P 500's year-to-date gain.  These tech behemoths represent nearly a third of assets under management in Bank of America's Global Wealth and Investment Management division, a whopping 44% rise since the year began.  Data from Dow Jones imply an optimistic picture post-bull market with stocks climbing 2% in the succeeding month and a 9% surge over the following year.  But the skeptics question the authenticity of this bull market, pointing towards the S&P 500's struggle to breach the 4,300 point level.  Goldman Sachs analyst David Kostin, however, has an upbeat perspective, dismissing the notion of narrow market breadth and lifting his end-of-year price target for the S&P 500 to 4,500 points.  He is optimistic about the potential of single-sector leadership triggering catchup rallies in the coming months.  With such an action-packed week ahead, I'm off to make a fresh pot of coffee. Now, who's got the popcorn?  Disclaimer:  The material in this document is for informational purposes based on our proprietary research. It is not an offering, specific recommendation, or a solicitation of an offer to buy or sell any securities mentioned or discussed herein.  Any performance results discussed herein represent past performance, are not a guarantee of future performance, and are not indicative of any specific investment.  Due to the timing of information presented, any investment performance reflected within this document may be adjusted after the publication and distribution of this material. There can be no assurance that the future performance of any specific investment, investment strategy, or product made reference to directly or indirectly in this communication will be profitable, be equal to any corresponding indicated historical performance levels or be suitable for your portfolio.  Any investment results set forth in this document are not net of expenses and execution costs, nor do they account for other relevant trading or investment fees. Please visit tradersontrend.com/terms for our full Terms and Conditions.  COE MEDIA.   1126 S Federal Hwy
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