TOMORROW: Viewing Success with In-Game Advertising Through the Programmatic Lens

Tune in Wednesday, April 26 at 2 pm ET. THIS WEEK ON [IAB THERE] WEDNESDAY, APRIL 26, 2:00 PM ET Viewing Success with In-Game Advertising Through the Programmatic Lens[Add to calendar.]() It’s no secret that the consumer journey has increasingly become fragmented. However, there is one channel that has been able to capture the lion share of those consumers - video games. Gaming has become the largest entertainment channel, with over 3 billion people playing games worldwide. However, this ever-growing market is falling short on budget lines, making up less than 5% of advertising spend. In this episode of IAB There, thought leaders will discuss IAB’s recent “[Finding Success with In-game Advertising: Perceptions of Buyers and Sellers]()” report and provide insight on how misperceptions about in-game advertising are being addressed from a programmatic point of view. [derek smith headshot.png] Derek Smith Director, Experience Center IAB [andrew cassin headshot.png] Andrew Cassin Senior Director, Agency & Enterprise Partnerships, Americas Equativ [aditi ramesh headshot.png] Aditi Ramesh Director, Programmatic Anzu [WATCH HERE]() Catch Up on Past Episodes [iab there - new addressability landscape (1).png]() The New Addressability Landscape [WATCH NOW]() Retail Media Online to In-Store Attribution [WATCH NOW]() Evolution of Data Driven Advertising – Past, Present, and Future [WATCH NOW]() View all episodes at [iab.com/there](). Join the conversation: @IAB and #IABTHERE. Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2023 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]( This email was sent to {EMAIL}