Upcoming Courses on Measurement & Attribution, Legal Issues, and More

Get IAB (re)certified! Or take our newly updated Digital Fundamentals training course. [banner] Hi {NAME}, We have a few IAB L&D developments that we’d like to share with you this month and hope that you are able to take advantage of them. And for those of you located on the West Coast, we have an exciting opportunity for you to attend the Measurement & Attribution Workshop in person – both in [Los Angeles (Feb 21)]() and [San Francisco (Feb 23)]() – register now! - Updated Digital FundamentalsFirst, we are most excited to share that on Feb 1st we released an updated version of our [Digital Fundamentals]() training course! This updated version incorporates new research, projections, and content around 3rd party cookie deprecation, alternative identity solutions, and emerging technology platforms. Digital Fundamentals is available through the IAB Shop or you can reach out to [learning@iab.com]() if you’re interested in training for your organization. IAB will be rolling out additional updates to existing courses and launching new courses throughout 2023 – stay tuned for announcements! - Have You Ever Held IAB Certification?We are offering a limited opportunity for formerly certified individuals to regain their certification without having to submit for re-examination. Now through March 31st, individuals who have held the IAB DMSC, DBPC, DMFC, or DAOC certifications can reactive their certification by submitting qualifying Continuing Education (CE) credits and paying a reduced redesignation fee. To find out if you are eligible, contact [info@iabcertification.com]() and get IAB Certified once again. - Talent Development CouncilIAB’s Talent Development Council will reconvene on Thursday, February 23rd from 3-4pm EST. We encourage and invite any talent development and DEI professionals affected by recent layoffs to join this council so we can work together to develop solutions to the pressing talent issues we are facing. Please email [LD@iab.com]() to receive an invite to join this community. Thank you! IAB Learning & Development Team UPCOMING CLASSES AND EVENTS February 21, 2023 | 8:30 AM - 4:30 PM PT Measurement & Attribution Workshop – Los Angeles In this full-day in-person and virtual workshop, attendees will learn the current strategy and methodologies for measurement across channels, holistic and multichannel attribution approaches, applied measurement, and discuss hot topics in the space. Leading providers in the industry will share the tools and solutions they’ve developed to solve for common measurement and attribution needs. This workshop will be hosted in Quigley's Los Angeles office. [Register Now]() - Happening Soon [ld m&a la.png]() February 23, 2023 | 8:30 AM - 4:30 PM PT Measurement & Attribution Workshop – San Francisco In this full-day in-person and virtual workshop, attendees will learn the current strategy and methodologies for measurement across channels, holistic and multichannel attribution approaches, applied measurement, and discuss hot topics in the space. Leading providers in the industry will share the tools and solutions they’ve developed to solve for common measurement and attribution needs. This workshop will be hosted in dentsu's San Francisco office. [Register Now]() - Happening Soon [ld m&a sf.png]() March 7, 2023 | 1:00 PM - 2:30 PM ET Legal Issues Regarding Influencer Marketing Year over year, influencer marketing has become a powerful strategy for brands. Despite this fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. After attending this practical, nuts-and-bolts presentation, you’ll be better prepared to issue spot and draft and negotiate influencer agreements. [Register Here]() [ld influencer marketing 03.23.png]() March 14, 2023 | 1:00 PM - 2:30 PM ET Commercial Contracting Issues in Digital Advertising Due to the technical complexity and the large number of participants in the ecosystem, contracting in the digital ad industry is complicated and nuanced. This course will walk participants through the differences between direct and programmatic deals. Participants will review the lexicon of the industry, go through the anatomy of ad contracts, and discuss prevailing market provisions from the perspective of publishers, brands, agencies, and key intermediaries and vendors. [Register Here]() [ld commercial contracting 03.23.png]() IAB CERTIFICATION COURSES [product-dmsc - Edited.png]() [Digital Media Sales]() [Certification (DMSC)]() [product-dbpc - Edited.png]() [Digital Media Buying and Planning]() [Certification (DBPC)]() [product-dmsc - Edited.png]() [Digital Ad Operations]() [Certification (DAOC)]() [product-dmfc - Edited.png]() [Digital Marketing and Media Foundations]() [Certification (DMFC)]() Reach out to [learning@iab.com]() to find out more about bulk pricing, creating a customized learning path, or licensing online content. Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2023 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]() This email was sent to: {EMAIL} Please do not reply to this email. This mailbox is not monitored and you will not receive a response. This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]() at any time.