Upcoming Courses on Measurement & Attribution, Legal Issues, and More

See course schedule and register for classes [banner] Hi {NAME}, September is self-care awareness month, and we want to remind you not only to take care of yourself, but to also care for others around you on your team. Self-care comes in many different forms including setting boundaries for yourself and what we like to encourage is to invest in yourself and your employees. We invite you to take care of your mind and focus on upskilling your colleagues to address skills and labor shortages. IAB Learning & Development offers many different types of professional development opportunities that help elevate your industry knowledge and skillset along with retaining your team by having them participate in our training programs. According to [PwC’s 2022 Global Workforce Hopes and Fears Survey](), 49% of respondents say their job requires specialized training and we are happy to be your education partner and resource. Feel free to email me directly to schedule a call to discuss how we can support your team. Below is a snapshot of our upcoming public workshops - September 28 – Measurement & Attribution Workshop - October 18 – Why Everybody’s Talking About Contextual - October 19 – Digital Fundamentals for Lawyers - October 25 – Commercial Contracting Issues in Digital Advertising - October 26 – Privacy Law Essentials for Digital Advertising Professionals - November 2 – Legal Issues Regarding Influencer Marketing We also invite you to join our next Talent Development Council meeting on Thursday, September 29th from 3-4pm EST. This council is for professionals with roles in L&D, DEI, and talent development – if you would like to join this invite-only community, please email [LD@iab.com](). Thank you! [jessalin lam headshot.png] Jessalin Lam VP, Member Development and Diversity [jessalin@iab.com]() UPCOMING CLASSES AND EVENTS September 28, 2022 | 8:30 AM - 5:00 PM ET Measurement & Attribution Workshop In this full-day in-person workshop, attendees will learn the current strategy and methodologies for measurement across channels, holistic and multichannel attribution approaches, applied measurement, and discuss hot topics in the space. Attendees will hear directly from leading providers in the industry about the tools and solutions they’ve developed to solve common measurement and attribution needs. [Register Here]() [ld_measurement workshop.png]() October 18, 2022 | 4:00 PM - 5:00 PM ET Why Everybody’s Talking About Contextual This in-person Brand Academy, sponsored by Silverbullet, will examine why contextual advertising is being scouted as an effective and easy-to-implement solution for advertisers looking to step into the privacy-first era. Experts from 4D will take you on a journey to explore the evolution of contextual advertising and where it is today, the importance of safety and suitability for the modern marketer, the incredible world of contextual video, and why it is so important to invest now. [Register Here]() [ld_silverbullet ba 10_18.png]() October 19, 2022 | 1:00 PM - 2:30 PM ET Digital Fundamentals for Lawyers In this instructor-led training for legal professionals, attendees will be provided an in-depth introduction to the digital advertising ecosystem. Expect to gain a detailed understanding of the digital ad ecosystem, common terminology, and essential processes used throughout the industry. This course will teach you about how the industry is structured, and how digital media is bought and sold. [Register Here]() [ld_digital fundamentals.png]() October 25, 2022 | 1:00 PM - 2:30 PM ET Commercial Contracting Issues in Digital Advertising Due to the technical complexity and the large number of participants in the ecosystem, contracting in the digital ad industry is complicated and nuanced. This course will demystify this confusing area and walk participants through the differences between direct and programmatic deals. Participants will review the lexicon of the industry, go through the anatomy of ad contracts, and discuss prevailing market provisions from the perspective of publishers, brands, agencies, and key intermediaries and vendors. [Register Here]() [ld_commercial contracting.png]() October 26, 2022 | 1:00 PM - 2:30 PM ET Privacy Law Essentials for Digital Advertising Professionals This class is for Digital Advertising Professionals who need a crash course on industry privacy laws & compliance. This training will provide a detailed introduction to upcoming U.S. state privacy laws (specifically, the California Privacy Rights Act, Virginia Consumer Data Protection Act, and Colorado Privacy Rights Act) and the General Data Protection Regulation (GDPR) and how each apply to the various players of the digital advertising ecosystem. [Register Here]() [ld_privacy law essentials.png]() November 2, 2022 | 1:00 PM - 2:30 PM ET Legal Issues Regarding Influencer Marketing Since 2016, influencer marketing has been growing 50% year over year. Despite this fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this presentation, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. [Register Here]() [ld_influencer marketing 2.png]() ON-DEMAND Check out these new on demand courses and more at [iab.com/shop](): [Audio 360 →]() Learn about the full suite of digital audio opportunities and what it can do for your client or business. [Data 360 →]() Learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. [Digital Fundamentals →]() In this interactive online course, you will gain a high-level understanding of the digital advertising ecosystem as well as common terminology and essential processes that are used throughout the ad tech industry. [Programmatic 360]()[→]() In this online course, you’ll learn how the programmatic ecosystem is structured and gain a better understanding of the tools and technologies that enable automated advertising campaigns. Reach out to [learning@iab.com]() to find out more about bulk pricing, creating a customized learning path, or licensing online content. Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2022 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]() This email was sent to: {EMAIL} Please do not reply to this email. This mailbox is not monitored and you will not receive a response. This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]() at any time.