Upcoming Courses on Privacy Laws, Measurement and More

See course schedule and register for classes [banner] Hello {NAME}! As students across the country begin to return to the classroom, let’s remind ourselves to embrace learning no matter how far removed we are from school. The digital media industry is constantly evolving, and it seems like every week there is a new update to take in. It’s best to approach these constant changes with a learning mindset and embrace the opportunity that these changes bring. There are several courses we will be offering over the coming weeks that you or your teammates might find useful: - September 7 – Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and beyond - September 28 – Measurement & Attribution Workshop - October 19 – Digital Fundamentals for Lawyers - October 25 – Commercial Contracting Issues in Digital Advertising - November 2 – Legal Issues Regarding Influencer Marketing We’ll also have our next Talent Development Council meeting on Thursday, August 25th from 3-4pm EST. This council is for professionals with roles in L&D, DEI, and talent development – if you would like to join this invite-only community, please email [LD@iab.com](). Thank you! [jessalin lam headshot.png] Jessalin Lam VP, Member Development and Diversity [jessalin@iab.com]() UPCOMING CLASSES AND EVENTS September 7, 2022 | 1:00 PM - 2:30 PM ET Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and beyond During this course, speakers will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements. [Register Here]() | Use Code LD100 for $100 off at checkout [ld_eprivacy laws.png]() September 28, 2022 | 8:30 AM - 5:00 PM ET Measurement & Attribution Workshop In this full-day in-person workshop, attendees will learn the current strategy and methodologies for measurement across channels, holistic and multichannel attribution approaches, applied measurement, and discuss hot topics in the space. Attendees will hear directly from leading providers in the industry about the tools and solutions they’ve developed to solve common measurement and attribution needs. [Register Here]() [ld_measurement workshop.png]() October 19, 2022 | 1:00 PM - 2:30 PM ET Digital Fundamentals for Lawyers In this instructor-led training for legal professionals, attendees will be provided an in-depth introduction to the digital advertising ecosystem. Expect to gain a detailed understanding of the digital ad ecosystem, common terminology, and essential processes used throughout the industry. We will teach you about how the industry is structured, and how digital media is bought and sold. [Register Here]() [ld_digital fundamentals.png]() October 25, 2022 | 1:00 PM - 2:30 PM ET Commercial Contracting Issues in Digital Advertising Due to the technical complexity and the large number of participants in the ecosystem, contracting in the digital ad industry is complicated and nuanced. This course will demystify this confusing area and walk participants through the differences between direct and programmatic deals. Participants will review the lexicon of the industry, go through the anatomy of ad contracts, and discuss prevailing market provisions from the perspective of publishers, brands, agencies, and key intermediaries and vendors. [Register Here]() [ld_commercial contracting.png]() November 2, 2022 | 1:00 PM - 2:30 PM ET Legal Issues Regarding Influencer Marketing Since 2016, influencer marketing has been growing 50% year over year. Despite this fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this presentation, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. [Register Here]() [ld_influencer marketing 2.png]() ON-DEMAND Check out these new on demand courses and more at [iab.com/shop](): [Audio 360 →]() Learn about the full suite of digital audio opportunities and what it can do for your client or business. [Data 360 →]() Learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. [Digital Fundamentals →]() In this interactive online course, you will gain a high-level understanding of the digital advertising ecosystem as well as common terminology and essential processes that are used throughout the ad tech industry. [Programmatic 360]()[→]() In this online course, you’ll learn how the programmatic ecosystem is structured and gain a better understanding of the tools and technologies that enable automated advertising campaigns. Reach out to [learning@iab.com]() to find out more about bulk pricing, creating a customized learning path, or licensing online content. Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2022 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]() This email was sent to: {EMAIL} Please do not reply to this email. This mailbox is not monitored and you will not receive a response. This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]() at any time.