TOMORROW: Get in the Game

Tune in Wednesday, August 17 at 2 pm THIS WEEK ON [IAB THERE] WEDNESDAY, AUGUST 17, 2:00 PM ET Get in the Game[Add to calendar.]() Join Zoe Soon, VP Experience Center at IAB and Jonathan Stringfield, Vice President, Global Business Research and Marketing at Activision Blizzard as they discuss Jonathan’s new book, “Get in the Game”, which is about the importance of understanding the unique ways consumers interact with games and virtual worlds and how marketers need to level up their businesses with Gaming, eSports, and Emerging Technologies in order to connect with these consumers. Zoe Soon Vice President, Experience Center IAB Jonathan Stringfield Global Business Research and Marketing Activision Blizzard [WATCH HERE]() Zoe and Jonathan will also be joining other speakers to discuss Gaming as the On-Ramp to Connecting with Gen Z at [IAB Audience Connect](). Be part of the action at Convene, One Liberty Plaza, in NYC September 13-14. [REGISTER NOW]() Catch Up on Past Episodes [iab there - where have all the women gone ep.png]() Where Have All The Women Gone? They’re Doing It for Themselves [WATCH NOW]() Data, Consent, and the Customer Value Exchange [WATCH NOW]() What Marketers Need to Know NOW About CTV [WATCH NOW]() View all episodes at iab.com/there. Join the conversation: @IAB and #IABTHERE. Can’t watch? Listen on your favorite podcast platform: [iab.com/podcasts](). Share this week's schedule: [facebook](=/Nzg2LUxCRC01MzMAAAGGRslp_iS7bJ996MvqZLN3A6L6VbOJqWPFfS4aoUf-X8Vlxrx9Tb68zCXTG3GaYYDVwuv9Wlc=) [linkedin](=/Nzg2LUxCRC01MzMAAAGGRslp_iS7bJ996MvqZLN3A6L6VbOJqWPFfS4aoUf-X8Vlxrx9Tb68zCXTG3GaYYDVwuv9Wlc=) [twitter](=/Nzg2LUxCRC01MzMAAAGGRslp_iS7bJ996MvqZLN3A6L6VbOJqWPFfS4aoUf-X8Vlxrx9Tb68zCXTG3GaYYDVwuv9Wlc=) Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2022 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]( This email was sent to {EMAIL}