TOMORROW: What Marketers Need to Know NOW About CTV

Tune in Wednesday, June 29 at 2 pm THIS WEEK ON [IAB THERE] WEDNESDAY, JUNE 29, 2:00 PM ET What Marketers Need to Know NOW About CTV[Add to calendar.]() Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with higher expectations. Continuous innovation, which has been at the heart of CTV’s success, has created more opportunities for better user/viewer experiences than traditional TV. But what about the advertiser experience? With changing viewer behaviors, it’s been a challenge for advertisers to follow viewers and create successful ad experiences. Join Libby Morgan, Chief Strategy Officer at IAB and Joel Cox, Co-Founder and Executive Vice President of Strategy & Innovation at Strategus as they discuss the immense popularity and impact of CTV right now, and how advertisers need to respond to this shifting marketplace. Libby Morgan Executive Vice President, Chief Strategy Officer IAB [joel cox headshot.png] Joel Cox Co-Founder and EVP, Strategy and Innovation Strategus [WATCH HERE]() Catch Up on Past Episodes [iab there - black woman in advertising.png]() What Does it Mean to be a Black Woman in Advertising and Media [WATCH NOW]() Consumer Journey Advertising Needs a Reality Check [WATCH NOW]() Understanding Invisible Disabilities in the Workplace [WATCH NOW]() View all episodes at iab.com/there. Join the conversation: @IAB and #IABTHERE. Can’t watch? Listen on your favorite podcast platform: [iab.com/podcasts](). Share this week's schedule: [facebook](=/Nzg2LUxCRC01MzMAAAGFSs0XMFTLQcTZer-VRTAMQ2Ae57eWq_HR-28u0pSEEilF9chLXMkOTMCg6PzFPWAwti-6tY4=) [linkedin](=/Nzg2LUxCRC01MzMAAAGFSs0XMFTLQcTZer-VRTAMQ2Ae57eWq_HR-28u0pSEEilF9chLXMkOTMCg6PzFPWAwti-6tY4=) [twitter](=/Nzg2LUxCRC01MzMAAAGFSs0XMFTLQcTZer-VRTAMQ2Ae57eWq_HR-28u0pSEEilF9chLXMkOTMCg6PzFPWAwti-6tY4=) Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2022 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]( This email was sent to {EMAIL}