L&D Catalog - February 2022

Cannabis marketing, Apprenticeships, OnDemand courses, and more. [banner] Hi {NAME}, As our industry is facing the talent crisis from the impact of The Great Resignation, IAB is continuing to provide our members with resources to make the industry more diverse and support you in creating an inclusive workforce to recruit, retain, and elevate your talent by leveraging our learning and development programs. We are proud to share that we recently announced our [1st Digital Media Apprenticeship Program]() and we have a variety of initiatives and training offerings including: - Student Career Days and Student Development Bootcamps - DEI Sponsorships to provide marginalized communities with access to professional development - Digital 360 Suite and Industry Knowledge - IAB Certifications - Professional Soft Skills (storytelling, active listening, executive presence, etc.) As a member, IAB is your industry partner for L&D and DEI resources. We could customize partnership opportunities for your organization that aligns with your L&D and DEI strategy/goals. You can read more about [5 ways to integrate DEI into L&D]() and feel free to reach out directly at: [jessalin@iab.com]() to schedule a call. Looking forward to collaborating with you! Jessalin Lam VP, Member Development and Diversity [jessalin@iab.com]() UPCOMING CLASSES AND EVENTS February 23, 2022 | 2:00 PM - 3:00 PM ET Brand Academy: Cannabis Category Growth and The Untapped Opportunity for Advertisers, Presented by Fyllo The cannabis category is on a hyper growth path. In just the last two years, it has seen its essential business designation, rapid legalization, an influx of investment and innovation, and an explosion of new brands led by mainstream icons. The result? Pervasive availability, rapid de-stigmatization, mainstream consumption, and a new growth opportunity for advertisers. [Register Here]() [L&D Newsleter.png]() March 9, 2022 | 2:00 PM - 2:45 PM ET IAB Accelerate: Digital Media Apprenticeship Panel Discussion The digital media industry is currently experiencing a tremendous talent gap and will continue as the industry rapidly evolves. Apprenticeships help to cultivate diverse talent with the knowledge and skills to succeed in the digital media industry. Hear from a panel of experts discussing: - Workforce diversity - Hiring skilled digital talent - Real case studies and progress of the inaugural program - New programs in Ad Ops & Data Analytics [Register Here]() [L&D Newsleter.png]() March 30, 2022 | 2:00 PM - 3:00 PM ET Creating an Engaging Virtual Experience Virtual meetings bring dynamics we’ve never encountered before, like unfamiliarity of space, technical glitches, unnerving silences, and the unwavering barrage of faces. In this highly interactive 1-hour course, you will learn, practice, and feel empowered to facilitate engaging meetings that effectively energize and motivate your team—and communicate your message to your clients. [Register Here]() [L&D Newsleter.png]() ON-DEMAND Check out these new on demand courses and more at [iab.com/shop](): [Audio 360 →]() Learn about the full suite of digital audio opportunities and what it can do for your client or business. [Data 360 →]() Learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. [Digital Fundamentals →]() In this interactive online course, you will gain a high-level understanding of the digital advertising ecosystem as well as common terminology and essential processes that are used throughout the ad tech industry. [Programmatic 360]()[→]() In this online course, you’ll learn how the programmatic ecosystem is structured and gain a better understanding of the tools and technologies that enable automated advertising campaigns. [IAB Certifications →]() The Digital Media Sales Certification (DMSC) is for professionals that are consultative, critical thinking, marketing professionals tasked with driving revenue by selling digital advertising. The salesperson accomplishes this by understanding the digital ecosystem, recognizing the client’s marketing objectives, and providing impactful solutions. Reach out to [learning@iab.com]() to find out more about bulk pricing, creating a customized learning path, or licensing online content. Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2022 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]() This email was sent to: {EMAIL} This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]() at any time.