Road to ALM: Brand Suitability - Can We Use a Scalpel Rather Than an Ax?

A preview of #ALM2022 | Last chance to register! THIS WEEK ON [IAB THERE] Road to ALM: Brand Suitability - Can We Use a Scalpel Rather Than an Ax? #ALM2022 is less than 1 week away! Join industry leaders in NYC February 7-10 for keynote presentations, fireside chats, and town hall discussions. [Register Now]() WEDNESDAY, FEBRUARY 2, 2:00 PM ET Road to ALM: Brand Suitability - Can We Use a Scalpel Rather Than an Ax?[Add to calendar.]() Marketers and brands are increasingly leaning into brand safety tools to ensure their ads run within the right content and the proper context, and that they are leveraging the technology that provides solutions to manage both adjacency and targeting. But ad targeting tools don’t always have proper definitions for sifting content, which means marketers may not have full line of sight into which types of content will be running alongside their ads. Join Libby Morgan, Chief Strategy Officer, IAB and Jay Pinho, Product Lead, Brand Safety at Oracle Advertising as they discuss what marketers need to do to ensure that their investments are used as intended and, as a force for good. Libby Morgan SVP, Chief Strategy Officer IAB Jay Pinho Product Lead, Brand Safety Oracle [WATCH HERE]() Catch Up on Past Episodes State of Programmatic: Unlocking Opportunity in Our New Normal [WATCH NOW]() The Role of Permission-Based Marketing in Today's Evolving Privacy Landscape [WATCH NOW]() DEI: Activity Versus Progress [WATCH NOW]() View all episodes at iab.com/there. Join the conversation: @IAB and #IABTHERE. Can’t watch? Listen on your favorite podcast platform: [iab.com/podcasts](). Share this week's schedule: [facebook](=/Nzg2LUxCRC01MzMAAAGCVaIf3z_EdscF-KQegLjwm8UNBzAWoUhFThv8Fv1LpHiXDpqooxcP3DaEQyKA4uYQlxNiTw4=) [linkedin](=/Nzg2LUxCRC01MzMAAAGCVaIf3z_EdscF-KQegLjwm8UNBzAWoUhFThv8Fv1LpHiXDpqooxcP3DaEQyKA4uYQlxNiTw4=) [twitter](=/Nzg2LUxCRC01MzMAAAGCVaIf3z_EdscF-KQegLjwm8UNBzAWoUhFThv8Fv1LpHiXDpqooxcP3DaEQyKA4uYQlxNiTw4=) Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2021 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]( This email was sent to {EMAIL}