Road to ALM: Overcoming Fragmentation in Today’s Omnichannel Marketplace

A preview of #ALM2022 THIS WEEK ON [IAB THERE] [Road to ALM](): Overcoming Fragmentation in Today’s Omnichannel Marketplace - What’s Possible in 2022? WEDNESDAY, JANUARY 26, 2:00 PM ET Road to ALM: Overcoming Fragmentation in Today’s Omnichannel Marketplace - What’s Possible in 2022?[Add to calendar.]() Brands and marketers know they need to adopt omnichannel solutions in order to reach consumers effectively. The challenge, however, is that everywhere might turn into nowhere if there isn’t an effective strategy in place. A customer experience that ends up fragmented across channels can be very disruptive and result in a terrible customer experience. Join Libby Morgan, Chief Strategy Officer, IAB and Nicolle Pangis, CEO, Ampersand as they preview the themes that will be discussed at the upcoming IAB ALM Town Hall event: Overcoming Fragmentation in Today’s Omnichannel Marketplace - What’s Possible in 2022?, sponsored by Ampersand. Libby Morgan SVP, Chief Strategy Officer IAB Nicolle Pangis Chief Executive Officer Ampersand [WATCH HERE]() Catch Up on Past Episodes XR Innovation: The Next Disruptor in E-Commerce [WATCH NOW]() The Power of Podcasts [WATCH NOW]() Return on Purpose: A New Brand Metric [WATCH NOW]() View all episodes at iab.com/there. Join the conversation: @IAB and #IABTHERE. Can’t watch? Listen on your favorite podcast platform: [iab.com/podcasts](). Share this week's schedule: [facebook](=/Nzg2LUxCRC01MzMAAAGCMLp2ecWWn8sMMjCBhA_R0-Zgg0RM5C1qFM8IEiy2XaZXbjX1kcTLj86WAzcuzMJ8LCQZPRY=) [linkedin](=/Nzg2LUxCRC01MzMAAAGCMLp2ecWWn8sMMjCBhA_R0-Zgg0RM5C1qFM8IEiy2XaZXbjX1kcTLj86WAzcuzMJ8LCQZPRY=) [twitter](=/Nzg2LUxCRC01MzMAAAGCMLp2ecWWn8sMMjCBhA_R0-Zgg0RM5C1qFM8IEiy2XaZXbjX1kcTLj86WAzcuzMJ8LCQZPRY=) Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2021 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]( This email was sent to {EMAIL}