JUST ANNOUNCED: IAB Taps Amazon Public Policy Pro to Lead Public Policy

Lartease Tiffith Joins as Executive Vice President for Public Policy [facebook]() [instagram]() [linkedin]() [twitter]() [youtube]() [banner] IAB Taps Amazon Public Policy Pro to Lead Public Policy Group Lartease Tiffith Joins as Executive Vice President for Public Policy Today IAB announced that Lartease Tiffith has been named Executive Vice President, Public Policy, reporting to David Cohen, Chief Executive Officer, IAB. As the EVP, Public Policy, Tiffith will advocate for IAB’s more than 700 members on complex issues, including consumer privacy, data security, global trade, international data transfer rules, and more. Tiffith will lead the IAB Public Policy Council, the marketing and media industry’s largest legislative and regulatory advisory group, with senior executives from more than 200 companies contributing to solutions to advance consumer benefits and business growth. Additionally, Tiffith will play an important role in supporting IAB Tech Lab efforts to align the industry’s technical development and best practices. “The ad-driven internet economy generates 12% of US gross domestic product, and 17 million American jobs," said Cohen. "Paralysis in Washington, ongoing attacks on ‘big tech,’ and efforts to limit business competition, threaten this vital engine of American prosperity. With his Capitol Hill and private sector expertise, Lartease will help advance IAB’s goal of keeping digital marketing and media free, open, and safe.” [READ MORE]() Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2021 Copyright [Contact]() [Privacy Policy]() [Unsubscribe](