This Week: Getting Started in the Metaverse and Creatively Imagining Purpose Driven Marketing

Don't miss this week on IAB THERE THIS WEEK ON [IAB THERE] Getting Started in the Metaverse and Creatively Imagining Purpose Driven Marketing TUESDAY, DECEMBER 14, 2:00 PM ET Getting Started in the Metaverse[Add to calendar.]() Join Zoe Soon, VP Experience Center at IAB and Nada Stirratt, Vice President North America at Meta, as they discuss the emergence of the Metaverse and the next phase of the internet where our physical and digital worlds will increasingly blend and how we are moving towards a new level of connectedness. Zoe Soon Vice President, Experience Center IAB Nada Stirratt Vice President, North America Meta WEDNESDAY, DECEMBER 15, 2:00 PM ET Creatively Imagining Purpose Driven Marketing[Add to calendar.]() For brands, it is more critical than ever to go beyond making the occasional donation or invest in one-off initiatives. With the vast majority of consumers saying that purpose is important to them, it's time for brands to make it part of their mission, align with the values of their audience and join efforts to create a better future, together. Join Sheryl Goldstein, EVP Member Engagement and Development at IAB, and Jordan Hagan and Pragya Borar, Global Brand Strategists at TikTok, as they discuss TikTok’s efforts to shine a light on key issues, create a positive societal impact, and empower their community to voice their truth and build a culture of change. Sheryl Goldstein Executive Vice President, Member Engagement & Development IAB Pragya Borar Global Brand Strategist TikTok Jordan Hagan Platform Strategist, Global Brand Strategy TikTok [WATCH HERE]() Catch Up on Past Episodes The Role of Permission-Based Marketing in Today’s Evolving Privacy Landscape [WATCH NOW]() State of Programmatic: Unlocking Opportunity in Our New Normal [WATCH NOW]() XR Innovation: The Next Disruptor in E-Commerce [WATCH NOW]() View all episodes at iab.com/there. Join the conversation: @IAB and #IABTHERE. Can’t watch? Listen on your favorite podcast platform: [iab.com/podcasts](). Share this week's schedule: [facebook](=/Nzg2LUxCRC01MzMAAAGBU7Y2z4grmyik7KORlIGurdNfvcgIODUZs2z9W_YmioV8gSmha2KwmoIlZ-96jUn2yn54XMY=) [linkedin](=/Nzg2LUxCRC01MzMAAAGBU7Y2z4grmyik7KORlIGurdNfvcgIODUZs2z9W_YmioV8gSmha2KwmoIlZ-96jUn2yn54XMY=) [twitter](=/Nzg2LUxCRC01MzMAAAGBU7Y2z4grmyik7KORlIGurdNfvcgIODUZs2z9W_YmioV8gSmha2KwmoIlZ-96jUn2yn54XMY=) Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2021 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]( This email was sent to {EMAIL}