{NAME}, IAB Summit Teaches New Rules for Growth in the Disrupted Brand Economy

Join me at IAB Brand Disruption Summit (less than two weeks left to register). Dear {NAME}, The predictions and recommendations we’ve made at the last three [IAB Brand Disruption Summits]() have all come true and helped brands, agencies, publishers, and tech partners grow. In 2018 we advised publishers to implement self-serve advertising capabilities. This year, Hulu and Peacock did just that. In 2019, we told brands “Go omnichannel!” This year, 50% more consumers than ever before shopped in omnichannel environments. Last year, we advised, “You cannot delay gratification!” and told brands to enter into partnerships to assure same-day delivery to consumers. This year, Walmart doubled its same-day delivery capabilities. Attend this year’s virtual [IAB Brand Disruption Summit]() event, November 8-10 to learn the newest rules for success in the Direct Brand Economy. Still deciding? Here are 10 reasons why this is the must-attend event for brands and agencies. 10 Reasons to Attend IAB Brand Disruption Summit 2021: - Learn how to overcome supply chain sclerosis from Rodney Manzo, founder & CEO of Anvyl and Mack Weldon CMO Talia Handler - Find out how a DTC startup can become a brick-and-mortar behemoth from Ro founder & Chief Growth Officer Rob Schutz - Discover how to build omnichannel strategies from Hint Water founder & CEO Kara Golden and PetPlate founder Renaldo Webb - Learn why advanced brands are rushing to Connected TV for addressable ads, from TVSquared President Jo Kinsella - Get a deep dive into consumer media & consumption trends in the U.S. and China from USC Prof. Jeffrey Cole and Catalyizing Innovation’s Michelle Greenwald - From YouTube, find out how publishers and brands can implement shoppable advertising - Take notes as CMO Patrick McLean explains how disruptor brands can thrive with Walgreens - Get face-to-face time and actionable growth guidance from C-level executives at Rothy’s, Neiman Marcus, Verishop, Eat Just, Parachute, Facebook, Bullish, Mars Wrigley, Amazon, Mondelez, IBM Watson, Klarna, Poshmark, and more - Invite your teams to exclusive pre-event Brand Academies featuring, hands-on learning, and case studies (sessions include Growth Strategies through Consumer Journey Marketing and The Zero-Party Path to Full Funnel Ad Impact). All part of your registration - Experience a conference unlike any other – sessions curated like an Executive MBA with How-To Deep Dives and main stage session taught by top business leaders Thousands of brand marketers are already registered to attend! Don’t waste another minute and [register today!]() I can’t wait to see you there. Best, Randall Rothenberg Executive Chair IAB . This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]() at any time.