This Week: XR Innovation: The New Disruptor in E-Commerce & The Power of Podcasts

This week on IAB THERE THIS WEEK ON [IAB THERE] This week on IAB THERE, The New Disruptor in E-Commerce & The Power of Podcasts TUESDAY, SEPTEMBER 28, 2 PM ET XR Innovation: The New Disruptor in E-Commerce [Add to calendar.]() [Jason Yim.png] Jason YimExecutive Creative Director and CEO Trigger AR, VR and XR in e-commerce have the ability to disrupt the entire industry, literally before our eyes. Join Jason Yim, CEO of Trigger as he discusses the drivers and best practices for XR and how marketers can adopt these technologies to amplify the benefits of conversion-driven XR at all levels of the marketing funnel to deliver a stronger ROI. WEDNESDAY, SEPTEMBER 29, 2 PM ET The Power of Podcasts [Add to calendar.]() [Hayley Romer.png] Haley Romer Chief Revenue Officer & Publisher The Atlantic "The Power of Podcasts” offers a behind the scenes look at how The Atlantic's creative content studio and BCG joined forces to produce a podcast called “American Metamorphosis” which examines the Presidential transition process – Hayley Romer, Chief Revenue Officer & Publisher at The Atlantic and Brooke Bollyky, Managing Director and Founder of BCG will discuss why the podcast format works as a platform for storytelling, how to develop the right KPIs and how to leverage insights throughout. [Bollyky, Brooke.png] Brooke BollykyManaging Director and Partner Boston Consulting Group [WATCH HERE]() Catch Up on Past Episodes [CTV.png] Getting CTV Ad Spend Right - The New Rule of 40 [WATCH NOW]() [DCUD.png] An Update from D.C. and a Preview of Policy Day at ALM [WATCH NOW]() [BPO.png] Getting Brand Purpose Right and How Publishers Can Powerfully Partner [WATCH NOW]() View all episodes at iab.com/there. Join the conversation: @IAB and #IABTHERE. Can’t watch? Listen on your favorite podcast platform: [iab.com/podcasts](). Share this week's schedule: [facebook](/Nzg2LUxCRC01MzMAAAF_xogsnk8PXUl9kmH1QzBdIbwMnZxAFuIsGzdpaNfOQvDqxScK8a4QHx8Tz7hcFoCtt5cQr-k=) [linkedin](/Nzg2LUxCRC01MzMAAAF_xogsnk8PXUl9kmH1QzBdIbwMnZxAFuIsGzdpaNfOQvDqxScK8a4QHx8Tz7hcFoCtt5cQr-k=) [twitter](=/Nzg2LUxCRC01MzMAAAF_xogsnk8PXUl9kmH1QzBdIbwMnZxAFuIsGzdpaNfOQvDqxScK8a4QHx8Tz7hcFoCtt5cQr-k=) Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2021 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]( This email was sent to {EMAIL}