Course Catalog | July 2021

Cannabis marketing, Career day, Malware training, and more. [banner] VIRTUAL TRAININGS July 22, 2021 | 2:00 PM - 3:00 PM ET Brand Academy: How to Measure Omnichannel Journeys Advertisers and agency buyers interested in taking control of the consumer experience with real-time intelligence will benefit the most from this webinar hosted by AcuityAds. This session will feature case studies that highlight measurement capabilities impacting business outcomes for marketers who plan and execute omnichannel media programs. [Free Registration]() July 22, 2021 | 7:00 PM - 8:00 PM ET Career Day: A Day in the Life of a Snapchat Ad In between maintaining your Snapstreak with your best friends, getting your daily dose of news on Discover, or transforming yourself into an anime character, there’s an ecosystem of advertising opportunities on Snapchat. Have you thought about how these ads come to life and the teams that make it happen? As you’re considering a career in digital advertising, we want to help you explore the possibilities! [Free For Students]() August 17, 2021 | 1:00 PM - 2:30 PM ET Introduction to Malware and Ad Quality Training This course is ideal for brand marketers, ad and revenue operations teams, and executives who are looking to understand the risks malware has on the digital ecosystem and the advantages of improving their ad quality strategy. [Register Here]() December 8, 2021 | 2:00 PM - 3:00 PM ET Brand Academy: Cannabis Category Growth and The Untapped Opportunity for Advertisers The cannabis category is on a hyper growth path. In just the last two years, it has seen its essential business designation, rapid legalization, an influx of investment and innovation, and an explosion of new brands led by mainstream icons. The result? Pervasive availability, rapid de-stigmatization, mainstream consumption, and a new growth opportunity for advertisers. [Register Here]() ON-DEMAND Check out these new on demand courses and more at [iab.com/shop]() [Introduction to Media Strategy →]()In this course, you will learn the practical skills required to craft a thorough and thriving digital media strategy. [Audio 360 →]()Learn about the full suite of digital audio opportunities and what it can do for your client or business. [Data 360 →]()Learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. Reach out to [learning@iab.com]() to find out more about bulk pricing, creating a customized learning path, or licensing online content. Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2021 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]() This email was sent to: {EMAIL} This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]() at any time.