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You're Invited to the Virtual Brand Academy

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iab.com

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learning@iab.com

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Fri, Mar 12, 2021 03:02 PM

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How to Understand & Reach Today’s Consumer Brand Academy Virtual EventBrand Safety, Data, Insig

How to Understand & Reach Today’s Consumer [facebook]() [instagram]() [linkedin]() [twitter]() [youtube]() Brand Academy Virtual EventBrand Safety, Data, Insights: How to Understand & Reach Today’s Consumer March 25, 2021 | 2:00 PM – 3:00 PM EST [By Invitation Only. Register Here →]() There is no denying that 2020 was a challenging year for the advertising industry. It forced brands to rethink how they understand, reach and talk to consumers. And in light of recent world events, brands are putting extra pressure on agencies to protect brand equity and ad spend against controversial content. To help overcome these current hurdles, we are inviting brands and agencies to join us for a special [Brand Academy]() where we will cover how to understand and reach today’s consumer with tips that are future-proof against the removal of third-party cookies. What you will learn: - Industry-wide brand safety trends - Brand suitability tools to balance safety and reach - Power contextual strategies by leveraging readership data - Advanced targeting without third-party cookies [Register Here]() Sponsored By: Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2021 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]( This email was sent to {EMAIL}

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