Upcoming@IAB

[Upcoming @ IAB]( Mar 15, 2019 CONNECT WITH US: Spotlight [IAB Women Visionaries | Just a Few Weeks Away]( April 2, 2019 | New York, NY Join us as we convene top leaders in tech, media and marketing to share workplace wisdom and industry insights. This one-day event will offer important lessons in leadership and real-world advice to advance women’s trajectories, celebrate women visionaries, and empower the next generation of female leaders. We welcome and encourage all in the industry to attend. [Register Now]( Tweet this story: --------------------------------------------------------------- [How to Build a 21st Century Brand]( At the 2019 Annual Leadership Meeting IAB released the second version of its Direct Brand Economy report entitled "How to Build a 21st Century Brand". This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold. [Read the Report]( Tweet this story: --------------------------------------------------------------- [IAB Submits Comments on the CCPA to the California Attorney General]( As the California Attorney General embarks on promulgating regulations pursuant to the California Consumer Privacy Act (CCPA), IAB has submitted comments that offer recommendations toward strengthening and improving the law. In particular, we suggest the adoption of regulations that would resolve statutory ambiguities and address implementation gaps, while still satisfying the law’s privacy centric goals. IAB is eager to continue collaborating with Attorney General Becerra and his team, as well as Members of the California State Assembly, to harness the potential of CCPA to offer a new era of transparency, choice, and accountability to Californians. [Learn More]( --------------------------------------------------------------- [Back to the Content Future]( When did caring about where your ads run become some sort of antiquated concept? Over the past two decades, as digital advertising exploded, somehow we abandoned a key advertising tenet. It became popular, even religious to declare that contextual environment doesn’t matter anymore. The only way for advertisers to be effective was to aim their ads at the right eyeballs using the right data sets to identify them. That new anti-context conventional wisdom had many proponents, not the least of which were hugely influential tech platforms, which boasted of robust data sets for targeting and—funny enough—were not in the business of making content. [Read More]( --------------------------------------------------------------- [NEW RESOURCE | IAB CCPA Roadmap]( IAB’s CCPA Roadmap provides a structured and comprehensive framework of CCPA’s obligations for the digital advertising industry. Use this Roadmap as both a desk reference and compliance tool to help your organization prepare for when CCPA takes effect. [Read More]( Tweet this story: --------------------------------------------------------------- [Final Version of app-ads.txt Ready for Adoption to Fight Inventory Fraud in Mobile Apps and OTT]( IAB Tech Lab’s OpenRTB working group just released the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. The specification supports mobile app, OTT, and any other app inventory. The release of the final app-ads.txt will support one of the most anticipated industry initiatives, and usher in a rapid wave of adoption by app developers and programmatic media buyers. We encourage app publishers, buyers and app stores to implement the guidelines, and remove misrepresented app inventory from programmatic supply chain. To implement now, view the final app-ads.txt specification v1.0 here: [Read More]( --------------------------------------------------------------- [Understanding the Language of Data]( To reach the right users at the right time, the ability to leverage data has become increasingly important. Gain an understanding of the different types of data needed to develop an effective data strategy in IAB’s ‘Defining the Data Stack’ initiative and our latest blog on the topic. [Read More]( [Download the Report]( Tweet this story: --------------------------------------------------------------- [IAB NexGen Marketing Summit | EARLY BIRD ENDS TODAY]( June 5, 2019 | New York, NY Register today and save $100 with the code NG19EB. The IAB Data, Mobile, and Digital Video Centers of Excellence have joined forces to produce the inaugural IAB NexGen Marketing Summit. This one-day event will focus on how modern marketers are utilizing data, mobile, and video-driven marketing strategies to increase consumer engagement and accelerate business growth. [Register Now]( --------------------------------------------------------------- [Digital Media Pioneer Scott Schiller Named IAB Executive-in-Residence]( Former IAB Board Chairman, IAB Co-Founder & NBCUniversal Senior Executive Will Support and Advise on Association Initiatives to Future-Proof Members' Businesses [Read Release]( Tweet this story: --------------------------------------------------------------- [Surprising Insights from the IAB 250 Brands To Watch]( For the second annual IAB 250 Brands To Watch list this year the research went deeper to provide everyone with a more definitive look at the growing opportunities in the direct brand economy. The companies on this list are the fast-growing consumer companies redefining the relationships between brands and customers. When analyzing their approach, four surprising findings rose to the top of the list. [Read More]( Tweet this story: --------------------------------------------------------------- [The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight]( IAB released its annual benchmarking study indicating that spending on data and data-related services is expected to increase in 2019. For the 3rd year in a row, cross-channel measurement and attribution is the highest priority for data use among marketers, publishers, marketing service providers and tech developers. Find out how else data will be used in 2019, what challenges could impede the ability to derive value from digital marketing and media initiatives, and what challenges are being solved in The Outlook for Data 2019. [Read the Report]( [Read the Release]( Tweet this story: --------------------------------------------------------------- [IAB 250: Direct Brands to Watch]( The "2019 IAB 250: Direct Brands to Watch" were just released during the IAB Annual Leadership Meeting in Phoenix, AZ. These need-to-know IAB 250 direct-to-consumer brands are disrupting their categories and shaping the future of business. Traditional brands are recognizing the need for major innovation to keep up with the shifting landscape and this new 2019 roster of 250 direct brands are a roadmap forward. Check out who made the list, along with key trends broken down by industry categories, location, social footprint and much more [View IAB 250]( [Read Release]( --------------------------------------------------------------- [IAB Delivers Bicameral Testimonies on Consumer Privacy]( Over two consecutive days of testimony before the House and Senate, Randall Rothenberg, CEO of IAB, the national trade association for the digital media and marketing industries, and IAB Executive Vice President for Public Policy Dave Grimaldi both urged Congress to pass legislation to create a federal regulatory framework around privacy that will protect consumers and avoid the risk of a patchwork of conflicting and damaging state laws. [View the Testimonies]( Tweet this story: --------------------------------------------------------------- [Revenue? Results? You Mean Education.]( Education is often an afterthought because leaders are too busy focusing on revenue and results, but the point that’s often missed is that focusing on L&D is focusing on both of those things, and more. L&D for organizations is typically needed in three areas: product, industry and general career building. Most organizations provide product-based training in-house, but need outside help to bridge the knowledge gap for everything else. This is the educational challenge we face working in the digital industry, and this is also the subject we will be exploring in this new blog series. [Read More]( --------------------------------------------------------------- [Introduction to Direct Brands | New Course]( Direct-to-consumer brands are disrupting the traditional retail economy, capturing unprecedented market share from legacy category leaders. This online learning course traces the development of direct brands and explains how you and your organization can thrive in the direct brand economy. [Learn More]( [Register Here]( --------------------------------------------------------------- IAB Toolbox [Online Learning From the Digital Media Experts]( With IAB Online Learning, access premier digital media training taught by industry experts from the comfort of your home or office. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- Video Spotlight The Direct Brand Economy 2019: What the World Can Learn from the IAB 250 At the 2019 IAB Annual Leadership Meeting, Randall Rothenberg, CEO of IAB discusses highlights and takeaways from the recent IAB Direct Brand Economy Report. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. Click [here]( to view the directory. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [IAB: 78% of marketers will spend more on data in 2019]( [IAB tells Congress to pass broad privacy legislation, but outlook is mixed]( [The IAB’s New Position On Regulation Signals We’re Not In The Little Leagues Anymore]( [Ad world flocks to Congress urging federal data privacy legislation]( [IAB supports federal privacy regulation]( [It Started With a Jolt: How New York Became a Tech Town]( [TV Everywhere at IAB ALM 2019]( [IAB Offers Privacy Framework First Principles]( [IAB: Cross-Channel Efforts Top Budget Priority In 2019]( Upcoming IAB Events [IAB Make Mobile Work Webinar: In-App v. Mobile Web Confusion]( March 27, 2019 | NYC [More Info]( --------------------------------------------------------------- [Audio Strategies for Advertisers]( March 28, 2019 | NYC [More Info]( --------------------------------------------------------------- [IAB Women Visionaries]( April 2, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Content NewFronts 2019]( April 29 - May 3, 2019 | NYC [More Info]( --------------------------------------------------------------- [IAB Tech Lab Innovation Day: Transparency and Securing the Supply Chain]( May 6, 2019 | NYC [More Info]( --------------------------------------------------------------- [IAB NexGen Marketing Summit]( June 5, 2019 | NYC [More Info]( --------------------------------------------------------------- Upcoming Learning & Development Digital Media Buying and Planning Certification Webinar April 8-11, 2019 More Info --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course]( April 10, 2019 [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( April 16, 2019 | NYC [More Info]( --------------------------------------------------------------- [Data 360]( May 15, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( June 6, 2019 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification Exam Prep Course]( June 13, 2019 | NYC [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded]( July 11, 2019 | NYC [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Q1 2019 Data Benchmarks & Activation Committee Quarterly Meeting]( March 18, 2019 [More Info]( --------------------------------------------------------------- [IAB Q1 2019 Digital Video Committee Meeting]( March 20, 2019 [More Info]( --------------------------------------------------------------- [IAB Q1 2019 DOOH (Digital Out of Home) Committee Quarterly Meeting]( March 25, 2020 [More Info]( --------------------------------------------------------------- [Q2 2019 Audio Committee Meeting and Networking Event]( April 22, 2019 [More Info]( --------------------------------------------------------------- New Members General Members - [605]( - [Consumable]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Director, Direct Brand Initiative]( [Director of Conference Programs]( [Finance Coordinator]( [Marketing Director]( [Salesforce Administrator]( [Senior Director of Product, UX and Measurement]( [Senior Product Manager, IAB Tech Lab]( [Staff Accountant - Payables]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.