Upcoming@IAB

[Upcoming @ IAB]( Oct 19, 2018 CONNECT WITH US: Spotlight [IAB Data & Mobile Symposium]( The IAB Symposium will bring together industry leaders and executives from across the ecosystem to address how publishers and marketers are using data and technology to enhance the consumer’s advertising experience and achieve the trifecta of getting the right message to the right person at the right time. Register by October 31st and save $100 with the code DM18EARLY [Register Now]( Tweet this story: --------------------------------------------------------------- [The Man Who Kick Started the Direct Brand Economy]( Virtually all retail brand growth last year came from Direct to Consumer (DTC) companies. When people hear DTC they tend to think of direct marketing, but the two are radically different. DTC brands have existed for decades in catalogs, magazines and direct mailers. However, all of these predate the digital DTC revolution that started in 2010, when technological innovations like cloud services and 3PL solutions enabled companies to sell new products quickly, cheaply and directly, online. [Read More]( --------------------------------------------------------------- [IAB Direct Brand Summit- SOLD OUT]( Convene, 117 West 46th Street, NYC IAB Direct Brand Summit is the first and only conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. The conference will encompass main stage sessions and roll-up-your-sleeve workshops focusing on omnichannel retail, content marketing and storytelling, managing media and acquisitions, data and attribution, moving from digital to traditional media, as well as how audio and video play into these brands' marketing mix. With an exciting roster of speakers from both direct and established brands including Brandless, Equinox, Glossier, Hubble, Keeps, Leesa, Le Tote, Mack Weldon, P&G, Peloton, Shopify, SNOWE, Stitch Fix, Tommy John, and more. You'll learn strategies for success in the Direct Brand Economy. [Learn More]( [Join the Waitlist]( Tweet this story: --------------------------------------------------------------- [Celebrating Creativity at NewFronts West]( Leveraging the success of the Digital Content NewFronts, happening every Spring in NYC, IAB headed West for a special two-day event in Hollywood, California—themed "Hello, LA: Where Ideas Meet Content"—to establish a year-round content dialogue and provide an opportunity for more digital content creators, advertisers, and agencies to connect, share, and create new partnerships. New West Coast Marketplace featured Digitas, Ellen Digital Network, Gallery Media Group (PureWow, ONE37pm), Jukin Media, LiveXLive Media, Inc., Los Angeles Times, Meredith Corporation, The New York Times, Snap Inc., SoulPancake, Unity Technologies, Viacom Digital Studios, VICE & FameBit By YouTube. [View Coverage, Photos, and Videos]( --------------------------------------------------------------- [Nominate the Next IAB Data Rockstar]( The IAB Data Center of Excellence is accepting nominations for the 2018 Data Rockstars award, now in its 3rd year, to raise awareness and visibility of the great work being done by data industry practitioners and rising stars in the space. The Data Center hopes to build a deeper appreciation and sense of excitement for working in the data field and how these individuals, teams, and companies are significantly shaping the direction of their businesses and industry. Submit your nominations by Oct 31, 2018. [Submit Now]( Tweet this story: --------------------------------------------------------------- [Brands Can Build Relationships With Younger, High-Income Consumers via Ad-Supported Over-the-Top Video, According to IAB Research]( The IAB, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT). Results show that the largest audience segment of ASV OTT viewers is 18-34-year-old adults and they are likely to be higher income ($75+K). In addition, the audience includes households with kids and skews more male. Nearly three-quarters (73%) of those that regularly stream video say that they have watched ad-supported OTT. Moreover, 45 percent of streamers report that they watch ad-supported OTT the most. [Read More]( [Download the Study]( Tweet this story: --------------------------------------------------------------- [IAB Cross-Cultural Marketing Day]( The days of marketing to a general audience are over. Consumers want to see themselves represented in advertising. Companies like P&G and Unilever are improving diversity by more accurately portraying their audiences. IAB Cross-Cultural Marketing Day 2018 will include interesting and actionable insights on what’s working in the marketplace right now, an innovative media planning tool demo, and client-based case studies reinforcing the value of the multicultural consumer. [Request an Invite]( --------------------------------------------------------------- [IAB Tech Lab Video Summit – Scale and Innovation through Standards]( Dec 12 • NYC Explore the next generation of video advertising standards and cross-platform ad delivery at “IAB Tech Lab Video Summit – Scale and Innovation through Standards” event on December 12th in NYC. Leaders from across the digital video industry will share the latest releases and their visions for future development to bring you up to speed with the global technical standards, opportunities in TV convergence, and how to reach your target audience with over-the-top (OTT) advertising at scale. [Register Now]( Tweet this story: --------------------------------------------------------------- IAB Tech Lab Releases PrivacyChain for Public Comment The IAB Tech Lab announced the early availability of PrivacyChain, a blockchain-based protocol and ‘system of record’ that allows companies to track users’ privacy consents across complex data supply chains. Introduced for public comment and pilot testing by interested companies, this first version of PrivacyChain was developed by LiveRamp® (NASDAQ: RAMP), which is an active member of the IAB Tech Lab. [Read More]( --------------------------------------------------------------- [IAB Opposes Mozilla’s Latest Attack on the Ad-Supported Internet]( IAB strongly opposes Mozilla’s decision to block third-party advertising cookies by default. Mozilla’s actions subvert consumer choice, undermine the value consumers receive from the interactive digital ecosystem, and strike the heart of the ad-supported internet by preventing publishers from monetizing their content. Mozilla has replaced the well-established and accepted use of cookies with opaque standards for cookie handling. We urge Mozilla to withhold from tampering with the free content and services that millions of consumers rely on. [Read More]( Tweet this story: --------------------------------------------------------------- [Letter to the Senate Commerce Committee, September 2018]( On September 24, 2018, IAB sent a letter to the Chairman and Ranking Member of the Senate Committee on Commerce, Science, and Transportation in advance of their September 26 hearing examining safeguards for consumer data privacy. The letter highlights IAB’s willingness to work with the Committee on ideas to enhance consumer privacy while preserving the tremendous value and benefits of the advertising-supported internet. [Read More]( [Read the Letter]( Tweet this story: --------------------------------------------------------------- [IAB Names Susan Hogan Senior Vice President of Research & Measurement]( The IAB announced that Susan (Sue) Hogan has been named Senior Vice President of Research and Measurement. She is tasked with driving critical research initiatives that provide actionable insights for members and the industry at large. Hogan will also oversee the trade group’s development of media measurement best practices and guidelines. Formerly a media consultant in the digital space, Hogan has extensive experience as both a researcher and marketer. [Read More]( Tweet this story: --------------------------------------------------------------- [Ad Quality is Job #1: A Holistic Approach to Viewability, Brand Safety & Fraud Prevention]( For most of the modern history of advertising, media “quality” has been relatively straight-forward and easy to measure. In the 1990s, this was so easy in fact that in most agencies, it was relegated to one relatively junior account executive. I know, as I was one at the time and performed this duty for major advertisers in conjunction with my media department. [Read More]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight Ellen Digital Ventures' Michael Riley on What's New for the Network At the inaugural IAB NewFronts West in Los Angeles, Michael Riley, General Manager of Ellen Digital Ventures discusses what's new at Ellen Digital Ventures, how they are working with brands, and their new partnerships with Ashley Graham and Ayesha Curry. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)]( [Swing to Left Coast Feels Right for IAB NewFronts]( [What to Expect at IAB’s First NewFronts West]( [Freddie Wong, Gary Vaynerchuk, Anna Faris Join Lineup For IAB’s Inaugural NewFronts West]( [Decoding the NewFronts West Line Up – Your Primer for Making the Most of the Event]( [Consumers Who Watch Mostly Ad-Supported Internet Video Skew Younger, Higher Income (Study)]( [OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds]( [Ad-supported OTT video offers young, affluent audience to brands]( [73% of video streamers have watched ad-supported OTT, IAB reports]( [IAB Report Details New Ad-Supported OTT Video Viewer Segment]( [Ad-Supported OTT Video Watched by the Young and the Wealthy]( [IAB's NewFronts West Underscores That Brands Need To Earn A Seat At The Content Table]( [NewFronts West Showcases Podcasts, Influencer Marketing in Inaugural L.A. Event]( [Ellen Digital Network Renews 2 Series, Adds 2 to Slate]( [What We Learned From the First Day of NewFronts West]( [Walmart partners with MGM on original programming for Vudu]( [Walmart's Vudu Video Service Will Be Getting Original Shows From MGM]( [‘Mr. Mom’ Returns: MGM Teams With Vudu To Revive ’80s Classic]( [Walmart Tries TV Content Creation With MGM Partnership]( [Vice slams brand safety keyword blacklists after alarming probe]( [JERSEY SHORE' GETS DEDICATED YOUTUBE CHANNEL]( [Snapchat’s plan to reinvent TV may actually be working]( [Meredith is developing 10 original shows for Instagram’s IGTV]( [Snapchat Envisions TV For The Mobile Era With Slate Of A Dozen ‘Snap Originals’]( [Do Not Track,' the Privacy Tool Used by Millions of People, Doesn't Do Anything]( Upcoming IAB Events [IAB & Dailymotion Present: Unveiling the Future of Content Distribution for Publishers and Brands]( October 24, 2018 [More Info]( --------------------------------------------------------------- [IAB Direct Brand Summit]( New York, NY | October 30-31, 2018 [More Info]( --------------------------------------------------------------- [IAB 2018 Audio Day Boston]( Boston, MA |November 1, 2018 [More Info]( --------------------------------------------------------------- [IAB Make Mobile Work Webinar: The Power of In-App Advertising]( November 8, 2018 [More Info]( --------------------------------------------------------------- [Cross-Cultural Marketing Day]( November 30, 2018 [More Info]( --------------------------------------------------------------- [IAB Data & Mobile Symposium 2018]( December 5, 2018 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Digital Media Sales Certification 1-Day Prep Course - 11/07/18]( November 7, 2018 [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded 11/29 - Atlanta]( November 29, 2018 [More Info]( --------------------------------------------------------------- [Data 360 12/4 - New York City]( December 4, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB 2018 Q4 Local Committee Meeting]( October 22, 2018 [More Info]( --------------------------------------------------------------- [Digital Out Of Home Committee Meeting]( November 6, 2018 [More Info]( --------------------------------------------------------------- [IAB 2018 Q4 B2B Committee Meeting]( November 12, 2019 [More Info]( --------------------------------------------------------------- New Members General Members - [Ampush Media]( - [Backbone PLM]( All companies pending membership committee approval Job Openings [Account Executive, Member Relations/I&R]( [Coordinator, Investment & Relations]( [Director, Data & Ad Effectiveness]( [Marketing Director]( [Senior Director of Research & Measurement]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.