Hypebeast Weekly Digest: Stefon Diggs x ASICS, Patta x Rapha's, Social Status x Nike Attack "Silver Linings" and More

[Hypebeast] July 13, 2023 Weekly Digest 🫂 Stefon Diggs and ASICS' Partnership Was A Lifetime In the Making The All-Pro wide receiver and noted fashion enthusiast shares info on the new partnership and discusses his love for ASICS, his thoughts on personal style and more in an exclusive interview. Why It Matters: Everything is a competition for Stefon Diggs — he’ll tell you that himself. “I’m a firm believer in running my own race, and running that race at my pace,” he says. Diggs carries that mindset both on the NFL gridiron, where he’s received All-Pro (2020) and second team All-Pro (2022) selections plus three Pro Bowl nods (2020-2022) as a WR for the Buffalo Bills and Minnesota Vikings, and off, where he’s become one of the most notable fashion enthusiasts in all of sports, attending everything from the Met Gala to Balenciaga and Jean Paul Gaultier’s shows at Paris Fashion Week, all the while garnering a great deal of attention for his meticulous outfits. A Distinct Attraction: What sets the Diggs and ASICS partnership apart from other athlete-meets-brand deals is that it’s purely lifestyle-focused: no PE cleats and training shoes backed up by half-hearted lifestyle apparel, instead, it presented the opportunity for Diggs to curate and collaborate with the ASICS Sportstyle team directly. “Off the field, I see fashion and style as ways in which I can engage my mind,” he says. “Through that lens, I found ASICS and was immediately drawn to their portfolio. Their willingness to collaborate with me and embrace my creative freedom makes me incredibly excited for our future together.” Read the full article [here](. --------------------------------------------------------------- 🚴 Why Patta and Rapha’s New Collaboration is Changing the Face of Cycling Patta brand director and Cycling Team member Lee Stuart opens up on the duo’s community-led collaboration. Why It Matters: When it comes to picking impactful partnerships, Patta and Rapha know where it’s at. Both have showcased an innate ability to execute discerning collaborations over the years – but now, the duo has joined forces to create something much more meaningful, together. Shared Minds: Patta and Rapha are kicking off a new chapter in cycling, forging an inclusive initiative that leaves previous limitations behind: the Patta Cycling Team. The new venture is inclusive for athletes of all experience levels; a community-led project that welcomes all who wish to join and encourages the next generation of cyclists to ride with an open mindset. Patta and Rapha’s collaboration marks the launch of Patta Cycling Team’s first cycling kit, communicating the latter’s athletic experience through inclusive uniforms made from relaxed technical fabrics. Read the full article [here](. --------------------------------------------------------------- 🔊 Brent Faiyaz on Launching NUWO, His Independent, ‘90s-Inspired Fashion Brand Following the reveal of its debut collection crafted with his longtime Creative Director Mark Peaced, the singer talks about the genesis of his new label. Why It Matters: Take a quick spin through Brent Faiyaz’s discography and it’s immediately obvious that the passionate singer has been influenced by the R&B acts that dominated the 90s and early 2000s. Drawing inspiration from the past to create something that’s still fresh and contemporary is an approach Faiyaz has carried over from music to his latest venture in the fashion space. Importance of Self-Ownership: On July 4, the singer unveiled the first collection from his newly-launched clothing brand, NUWO, an acronym for “Not Unless We Own.” The Los Angeles-based label is a collaboration between Faiyaz and his former photographer-turned-NUWO Creative Director Mark Peaced, shaped by their shared appreciation for the fashion and culture of the 90s and early aughts. NUWO, like Faiyaz’s status as a musical artist, is also independent, making Independence Day a fitting occasion to roll out the brand. "Owning your personal style. Creating your world and living in it. That’s how my friends and I built this. It’s a brand for a way of life, I guess," says Faiyaz. Read the full article [here](. --------------------------------------------------------------- 🕺 Video Essentials With Barry Can’t Swim Featuring Kopparberg’s World First Bucket Hat-Turned-Ice Bucket The producer and DJ shares his summer festival must-haves ahead of his debut Glastonbury 2023 performance. Why It Matters: For the latest video episode of Essentials, Hypebeast spotlights London-based producer and DJ Barry Can’t Swim as he geared up to make his debut appearance at the iconic Glastonbury Festival 2023. A Whole 360: Barry (real name Joshua Mannie) describes performing at Britain’s biggest festival, which this year saw the likes of Elton John play his last ever UK show and Central Cee and Dave deliver their first back-to-back set, was a moment destined to happen. “It’s mad because one of the first songs I ever put out was ‘Sunday at Glasto,’” he says. “Now I’m going to be playing on the Sunday. It’s a bit of a full circle moment.” Read the full article [here](. --------------------------------------------------------------- Time and Dedication: Tissot Spotlights the Thompson Twins as They Head to the NBA Draft Amen and Ausar Thompson sport the Tissot PRX Chronograph Automatic. [Learn More]( Sponsored Content --------------------------------------------------------------- Videos To Binge [📽️ Watch: What It's Like To Design An Outfit for The Met Gala | DIARIES: Bianca Saunders]( [📽️ Watch: This Is Proof of J Balvin's Ultimate Grail Collection I TAGGED]( --------------------------------------------------------------- Drops To Put On Your Radar [Shoe Palace x New Balance 2002R “Lands End”]( [Social Status x Nike Attack “Silver Linings”]( 📅 July 13, 2023 🌐 Shoe Palace 📅 July 14, 2023 🌐 Social Status [Crenshaw Skate Club Summer Capsule]( [©SAINT Mxxxxxx FW23 Drop 1]( 📅 July 15, 2023 🌐 Crenshaw Skate Club 📅 July 15, 2023 🌐 HBX --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions](=====)[Privacy Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. 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