What’s Nike Golf’s Strategy Now? 👀

[Hypegolf] October 31, 2024 Weekly Digest ️🤔 When Did Nike Golf Become Nike, Golf? TLDR: The AJ1 Low is just one of many shoes that Nike has taken from the streets to the links. It’s a trend many associate with the post-COVID golf boom, but the truth is that it began almost 10 years ago.⁠⁠Why It Matters: Jordan Rogers, former brand marketing director at Nike, argues the strategy makes sense given Nike’s heritage. The issue is, while the AJ1 is popular with hardcore and casual sneaker fanatics alike, deep cuts from the Air Max series don’t have the same cult following. This gets back to a larger point about the golf community: even the ones who consider themselves to be on the progressive side are more likely to recognize the name MANORS over Gramicci.⁠⁠Read the full article [here](. --------------------------------------------------------------- 🕵 Everything We Know About 'Happy Gilmore 2' TLDR: Happy Gilmore 2, the sequel to the beloved 1996 film about a semi-pro hockey player-turned golf star, is well and truly on the way.⁠Why It Matters: Netflix began production officially on September 9 as shooting promptly began in New Jersey and pictures of Adam Sandler in costume gradually began to surface. A majority of the original team will return, most notably Tim Herlihy who co-wrote the first movie along with Sandler. Director Dennis Dugan and Robert Simonds are back to produce the film under Sandler’s production company Happy Madison. All of the updates are getting a bit difficult to follow at this point though, so we’ve rounded up the important information for you.⁠⁠Read the full article [here](. --------------------------------------------------------------- 🚀 2025 Ryder Cup Tickets Skyrocket TLDR: Stories broke last week that the lowest priced tickets for next year's Ryder Cup in Long Island, New York are going for $750 USD. It's the type of price people might expect to pay for a Yankee's playoffs game, not necessarily a golf tournament.⁠Why It Matters: A $750 USD ticket is easy fodder for the "shrink the game" crowd who lament the fact that golf's increasingly popularity is making it more expensive. But what did people expect for the biggest fan event in golf staged just outside the biggest city in the world? Anyone lucky enough to secure a ticket will consider themselves very lucky, but what you hope is that the inflated prices have less to do with disproportionate ticket allotment for corporate sponsors.⁠Read the full article [here](. --------------------------------------------------------------- 🤝 The J.Lindeberg x Glenmuir Collaboration Unites Sweden and Scotland TLDR: First debuted by actress Kathryn Newton at the Alfred Dunhill Links Championship in St Andrews, Scotland, the J.Lindeberg x Glenmuir capsule of men and women’s golf apparel tips its cap to Scottish golf heritage with a blue tartan pattern that decorates many of the pieces.⁠Why It Matters: While on the surface a modern Swedish fashion label and heritage Scottish golf brand may have more differences than similarities, both countries share an appreciation for the dreich, a sort of beauty in the bleakness. Not to mention the Swedes and Scots are both crazy about golf. This common ground served as the basis for a new collaboration between J.Lindeberg and Glenmuir.⁠Read the full article [here](. --------------------------------------------------------------- 💁🏻‍♀️ Sun Day Red Is For the Ladies TLDR: Sun Day Red has been off to a fast start selling out early drops, and now the brand has revealed its first line of women's apparel.⁠⁠Why It Matters: The brand has been off to a torrid start with early drops selling quickly and driving a secondary market on sites like eBay. However, up until this point SDR has been focused on the male market. Now that’s changed. True to the brand’s DNA, the first-ever women’s lineup includes a core range of essential items which blend golf, active and lounge wear. All the items are devoid of patterns, instead opting for simple solids. Even logo application is kept to a minimum apart from a few items with tonal emblems.⁠You can check out the full range over on Sun Day Red’s website now. Pricing ranges between $75 and $150 USD.⁠⁠Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact subscription@hypebeast.com for assistance on any enquiries. 2024 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong