Are Sneaker Releases Getting Lazy? 🤔

[Hypebeast] October 10, 2024 Weekly Digest 🥀 Nothing is Sacred in the Sneaker World TLDR: The sneaker world has long embraced retro releases — no one is complaining whenever the original Air Jordan 1 “Bred” makes a return — but what does it mean for brand prestige when this sacred tier of sneakers is taken from its exalted position in sneaker lore and made available to the masses? Why It Matters: Nike Dunk High “Wu-Tang.” UNDEFEATED x Air Jordan 4. Nike Air Force 1 Low “PlayStation.” Each is a legendary release that has been worshiped by collectors for decades. Yet this untouchable status is soon to be a thing of the past. All three pairs are returning to shelves as Nike’s re-releasing approach continues to dig deeper into their vault than ever before. “When I started Sneaker Freaker in 2002, the idea of bringing out shoes we haven’t been able to wear for 20 years always ignited excitement,” shares Simon “Woody” Wood, founder of the world’s longest-running sneaker magazine. “But now we’re stuck in this loop where it’s been going for another 20 years — how many times have we seen the Air Max 90 “Infrared” come back?” Read the full article [here](. --------------------------------------------------------------- 🎃 Supreme Fall 2024 Tees TLDR: After unveiling a collaborative range with Jordan Brand, Supreme is back with its new seasonal lineup of graphic tees. Why It Matters: For Fall 2024, the New York Imprint has revealed eight new styles featuring bold graphics and eclectic designs, paying tribute to the street scene, pop culture and modern art. Highlighted from the drop, the navy Blockbuster tee spotlights a reimagined Supreme logo inside an octagonal frame, meanwhile, large “FOREVER OUTSHINE” lettering graces the back in a subtle checkered pattern. In the vein of bold graphics, a light ash gray tee boasts a tongue-in-cheek depiction of Mary with a glass of wine in hand, while holding holding the baby Christ. American artist Gordon Matta-Clark’s photos of Pier 52 from his “Days End” series are featured on a cardinal red tee for a striking visual contrast. Elsewhere, the dusty purple tee depicting a “sleeping” Snow White is hard to miss for old-school Disney fans. Read the full article [here](. --------------------------------------------------------------- 📣 Hypebeast Magazine #34: The Uniform Issue TLDR: The latest issue explores the concept of a uniform, whether ascribed or chosen, as an expression of who we are to the rest of the world. Why It Matters: More than just a representation of style, uniforms can transcend clothing to represent greater ideas about art, self-development, regionality, and personal appearance. A uniform can serve as a tool, signature, and a mode of freedom, as showcased by the icons and luminaries featured within the magazine. Many high-functioning people sing of the uniform’s merits: the ritual, the routine, the utility. For our cover star Peggy Gou, the music superstar’s unique blend of eye-catching yet comfortable outfits accompany her from red-eye flights to festival stages in front of thousands of fans across the globe. For our second, collectible cover featuring Sterling Ruby, the artist’s dependable workwear protects him from paint splatter and equips him to spend hours on end creating new, mind-blowing work at his Los Angeles studio. Read the full article [here](. --------------------------------------------------------------- 🌈 Pharrell and Friends Invite You to Turn Up Your Imagination in New LEGO Animated Film TLDR: Piece By Piece is a one-of-a-kind cinematic experience that tells the story of Pharrell Williams, from humble beginnings to global music sensation. Why It Matters: The project is centered around Williams’ success story that starts with true dedication, building dreams into reality, “piece by piece.” Entirely made through LEGO animation, the film is a fun and kaleidoscopic ride that’s filled with adventure and a few of the star musician’s friends. Directed by Academy Award-winner Morgan Neville, the movie also stars Gwen Stefani, Kendrick Lamar, Timbaland, Justin Timberlake, Busta Rhymes, Jay Z, and Snoop Dogg. The movie highlights the hit producer and singer’s colorful journey and those who inspired him along the way. Read the full article [here](. --------------------------------------------------------------- 💙 Three Creators Show Us How to Wear Levi’s® 555™ Jeans With Confidence and Flair TLDR: Teaming up with three modern style creators, the heritage brand showcases its hero pieces in head-to-toe looks that highlight Levi’s® versatility across its womenswear and menswear offerings. Why It Matters: The power of connection has strengthened Levi’s® since its inception in 1853. Throughout history, the brand’s styles have long appealed to various cultures such as punk, Western, preppy and street. Levi’s® garments have united individuals from different backgrounds — whether artists, athletes or business owners. The 555™ Relaxed Straight Fit Jeans are a classic denim fit with a laid-back vibe inspired by the ‘90s. They come in different washes, created to match different sensibilities. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact subscription@hypebeast.com for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong