Eastside Golf Shows Us How It’s Done 😤

[Hypegolf] September 26, 2024 Weekly Digest ️📸 The 2024 Eastside Golf Invitational in Pictures TLDR: Eastside Golf, the brand founded by HBCU alumni and known for its collaborations with Jordan, just held its second annual invitational at Liberty National Golf Club. The brand has charted an ambitious course in 2024, partnering with Mercedes-Benz USA to reach women and amplify its support of founders Olajuwon Ajanaku and Earl Cooper‘s alma mater Morehouse College.⁠Why It Matters: So has been the case at Eastside Golf occasions since the brand blew up, the tournament was attended by recognizable figures across sport and creative industries including former Cy Young winner CC Sabathia and Super Bowl champion Victor Cruz, both of whom were early investors in golf fashion’s preeminent Black-owned label. Take a look at the article to see how all of the action unfolded.⁠Read the full article [here](. --------------------------------------------------------------- 🐨 Walker Golf Things x adidas Was Made In Sydney TLDR: The five piece Walker Golf x adidas collection centers around a collaborative adidas MC-Z Traxion, a silhouette that the German giants launched earlier this year. Similar to the MC80 that was unveiled in 2023 as a collaboration with Bogey Boys, the MC-Z Traxion draws from the adidas catalog of retro golf shoes.⁠Why It Matters: Walker Golf Things, the Australian golf brand known for reimagining golfwear staples with a skate and workwear sensibility, has always been friendly with adidas. Its founder Jack Fardell has ridden for adidas Skateboarding since 2015, an affiliation the brand has leveraged to put on events in conjunction with the Three Stripes. But the two brands have yet to formally collaborate with one another…until now.⁠Read the full article [here](. --------------------------------------------------------------- 🕸️ Gumtree Golf & Nature Club's Latest Collection Casts a Wide Net TLDR: GGNC's latest "Nature Club” drop includes both new and upcycled garments as well as accessories that solidify the collection’s purpose while being more than just mantle pieces. For the upcycled pieces, Gumtree teamed up with fishing wear shop Vintage Trouts. The new items, on the other hand, borrow imagery from a cult classic reference book “How to tie flies”.⁠Why It Matters: Over the last few years Gumtree Golf & Nature Club has carved out a niche in the golf/lifestyle space by exploring golf’s close relationship with the outdoors. Underlining that is an appreciation for outdoor activities that have a similar meditative quality, so it’s no wonder that the Brooklyn-based brand decided to dedicate its latest collection to the universal pastime of fishing.⁠⁠Read the full article [here](. --------------------------------------------------------------- 🕋 Topgolf Is Expanding Into Saudi Arabia TLDR: Having announced its intention to split Topgolf and Callaway into separate businesses, Topgolf Callaway Brands is forging ahead with an eye on furthering its reach to the Middle East.⁠Why It Matters: What better country to focus on than Saudi Arabia given its support of golf through the LIV tour, Aramco Team Series and other avenues. As part of the new agreement Topgolf plans to build three venues by 2028 with the possibility of adding another two down the line. The venues, which combine target practice, lighthearted games, food and beverage, will all be owned and operated by Golf Saudi Entertainment who sponsor multiple professional golfers and tournaments. The agreement goes beyond just opening new Topgolf venues though. Callaway Golf, Odyssey, TravisMathew and Ogio, all brands which fall under the Topgolf Callaway Brands umbrella, will become official partners of the Saudi Men’s, Women’s and Junior National golf teams.⁠Read the full article [here](. --------------------------------------------------------------- 🧡 The Nike Infinity Tour 2 GORE-TEX Is Ready for Fall Golf TLDR: The brand’s latest release, the Infinity Tour 2 GORE-TEX, guarantees you’ll be ready for whatever mother nature throws your way.⁠Why It Matters: Following up on the Air Zoom Infinity Tour NXT% Shield silhouette that dropped two years ago, the all-weather boot packs waterproof protection into a lower profile form. Essentially a more built up version of Nike’s Infinity Tour 2 that’s preferred most notably by major champion Brooks Koepka, the GORE-TEX variation is made from the same last and also features integrated spikes for traction and an Air Zoom unit for energy return. Where the boot differs is its knit sockliner, seamless upper and GORE-TEX membrane, all of which combine to create a waterproof seal.⁠Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact subscription@hypebeast.com for assistance on any enquiries. 2024 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong