Nike x NIGO Is Set in Stone 😲

[Hypebeast] September 26, 2024 Weekly Digest 😎 Nike x NIGO Officially Announce First-Ever Partnership TLDR: NIGO and Nike have officially announced their long-awaited debut partnership, which is kicking off with the duo’s collaborative Air Force 3 Low silhouette – “Blue Void” – as well as a line of apparel. Why It Matters: “Nike truly has many masterpieces. The AF3 is a hidden masterpiece that I remember loving at the time. Through my first collaboration with Nike, I want to reintroduce everyone to its magnificence,” NIGO noted in a statement. The Air Force 3 Low “Blue Void” makes reference to some of NIGO’s favorite films and television shows across its design, and, per a press release, future releases from the duo will continue to point to NIGO’s rolodex of cultural inspiration. The “Blue Void” features an upper crafted from a mixture of embossed leathers, with a rubber outsole, midsole foam and graphic hits on the tongue and heel. Read the full article [here](. --------------------------------------------------------------- 🛹 Supreme x Thrasher Fall 2024 Collaboration TLDR: Following Supreme and Thrasher‘s collaborative teaser revealed in a video posted to YouTube and Instagram, the streetwear imprint is now officially dropping the apparel capsule. Why It Matters: The video gives fans a glimpse of the collaboration fronted by graffiti artist Neck Face in the Johnny Wilson-directed visual. With a spray paint can in hand, Neck Face is joined by Supreme’s Rowan Zorilla, Kevin Bradley, Ben Kadow, Troy Gipson, Vince Palmer, Casper Brooker and Stu Graham as they shred though the U.K. and Scotland wearing the latest drop. The latest collection continues to broaden the range of the label’s expansive garment repertoire with Thrasher, the staple skate-pop brand. The collection consists of work jackets, sweaters, hooded sweatshirts, crewnecks, sweatpants, three t-shirts and two beanies. Arriving in an array of colorways, each piece features the both labels’ co-branding motifs throughout. Read the full article [here](. --------------------------------------------------------------- 🔥 Gentle Monster x 'Tekken 8' Release Red-Hot "Inferno" Collaboration TLDR: Gentle Monster has elevated its high-end eyewear to a new ether as of late, immersing us in worlds afar through its cutting-edge designs, especially through this summer’s collaborations with Mugler, JENNIE and Maison Margiela. The latest in the label’s captivating lineup of collaborations is the “Inferno” capsule, crafted in partnership with Tekken 8. Why It Matters: Inspired by Devil Kazuya’s horns, Gentle Monster x Tekken 8’s “Inferno” design takes a silver goggled shape – and comes encased in a glove-like enclosure, inspired by Kazuya’s signature red gloves. Horn-like details pop up throughout the structural frames, with the lenses taking a red, mirrored design. Kazuya’s horns continue to reign in influence over the temples of the glasses as well, which have a black, layered, leather-looking structure. Rounding out the release is a gym bag, which houses the entire “Inferno” design. Read the full article [here](. --------------------------------------------------------------- 🥃 An Inside Look at Jameson’s Dedicated Distilled Sounds Music Hub TLDR: In the ultimate music experience, Irish whiskey brand Jameson hosted its first Sound Distillery in Ireland recently, inviting musicians, singers, and producers to join Music Distiller Anderson .Paak for three days of music creation. Why It Matters: The dedicated music hub was set at a castle resort in the rolling fields of southern Irish county Cork, close to the brand’s hometown of Midleton. With the artists traveling in from various countries around the world, including Malaysia, India, the US, and Japan, it offered an idyllic backdrop that fostered connectivity and collaboration without distractions. Allowing creativity to flow from the outside in, Jameson partnered with Fender to curate a unique set-up in the historic venue with fully kitted recording studios and jam spaces housing high-end instruments and production equipment. Read the full article [here](. --------------------------------------------------------------- 🦾 Follow Debby Friday Off the Beaten Track to Lost Village TLDR: Taking place on the last weekend of August, Lost Village marks the final music festival in the summer calendar where villagers come together to bid the season goodbye. However, for Canadian artist Debby Friday, it’s only the halfway point in her nine-stop European festival tour. Why It Matters: As she gears up for her performance, the artist joins Defender to share her foolproof festival routine in a new installment of Day in the Life. After a long drive to the event in the new Defender 110 Plug-in Hybrid, Friday kickstarted the experience the next morning, waking up early in search of a much-needed cleanse and reset.Changing into her go-to outfit of a black co-ord, bomber jacket, and leather boots, she headed out to the tea ceremony, one of the many bespoke experiences at the exclusive Energy Garden. Following on from a DJ set by Ella Knight, her performance was also charged with classic Debby Friday energy, filling up the hour-long set with high-powered pop-meets-punk tunes including “FATAL,” “Runnin,” and crowd favorite “To The Dancefloor.” Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact subscription@hypebeast.com for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong