Eastside Is Proving Why Golf Is Everyone's Game 🌎

[Hypegolf] September 19, 2024 Weekly Digest ️🚌 Take a Tour of Eastside's First NYC Pop-Up TLDR: A few hours before Eastside Golf opened its first ever retail experience in New York, we toured the store with founder Olajuwon Ajanaku who broke down his favorite items. The pop-up was open for three days and highlighted the brand's new Everyone's Game collaboration with Nike plus a number of milestone past moments.⁠Why It Matters: 100 pairs of the Eastside x Nike shoes were available for purchase at the pop-up before the release on October 4. Wrapping Eastside’s recent milestones into one, removable Swooshes honor HBCUs Morehouse and Spelman College, while a mirrored Swoosh is said to “reflect how you see yourself in the game.” A total of three double-sided swooshes accompanies each pair, suggesting Eastside’s motto to “Be Authentic” to one’s self.⁠Check it out [here](. --------------------------------------------------------------- 🧶 "Cashmere" Keith Mitchell Is Saving Golf Fashion TLDR: Despite the fact that golf is one of the few sports that allows you to express your personality through fashion, it’s unclear whether most professional golfers have the ability or the desire to display it. But it’s clear that Kieth Mitchell thinks about how he dresses, a lot.⁠Why It Matters: While polyester/elastane blended polos, five pocket pants, webbed belts and runner-like golf shoes are dominating pro golf these days, Keith has gone in the complete opposite direction. Think long placket polos, belt-less trousers, high crowned visors and cashmere sweaters, a choice that earned him the nickname “Cashmere Keith.”⁠Read the full article [here](. --------------------------------------------------------------- 🏄🏻‍♂️ Quiet Golf Rides a New Wave In Orange County TLDR: On Quiet Golf's website the tab "Pro Shop" brings you to the section that houses its latest products: polos, shorts, crewnecks and tee shirts. But for this West Coast brand known for its clean aesthetic, the pro shop isn’t just a corner of the internet anymore. It’s a real place located in Costa Mesa, California.⁠Why It Matters: Similar to how brands like Metalwood and Malbon turned golf into a more culturally relevant sport in LA, Quiet Golf is hoping its new flagship becomes something of a cultural center for golf in Orange County, an area traditionally known for surfing. In a past interview, we spoke to the QG team to learn more about the design and inspiration for the new store and how it matches the ethos of the brand.⁠⁠Read the full article [here](. --------------------------------------------------------------- 🎁 Scotty Cameron's New Favorite Toy TLDR: Scotty Cameron is cooking up an "Xperimental" version of its GOLO compact mallet.⁠Why? The GOLO 6 shape and velvety chromatic bronze finish are both highly sought after on tour, so Scotty decided to pair the two together with chain link face milling.⁠Why It Matters: To complete the setup the limited edition putters come standard with a matching chain link pattern grip, embroidered headcover and shaft band. You can find the Xperimental GOLO 6.2 LTD putters beginning September 27 at Titleist authorized stores for $800 USD.⁠⁠⁠Check it out [here](. --------------------------------------------------------------- 🛒 Where to Buy Vintage Golf Gear TLDR: Out of every sport, there’s a compelling argument to be made that golf has the strongest market for vintage. Given how mainstream golf fashion has swayed towards performance in recent years, there’s an increasing appetite among fashion minded audiences for the lifestyle focused apparel of yesteryear.⁠Why It Matters: That sentiment transcends into other categories such as clubs too, where the yearly cycle of releasing new technology is met with skepticism in some circles. And since there are more than a handful of brands playing in the golf vintage space these days, we decided to round up our favorite brands, stores and apps serving up used, and sometimes dead stock gems.⁠Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact subscription@hypebeast.com for assistance on any enquiries. 2024 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong