The Summer Olympics Is Loaded With Fashion Moments 😎

[Hypebeast] August 01, 2024 Weekly Digest 🏆 How Fashion Is Going for Gold at the 2024 Paris Olympics TLDR: Alas, the 2024 Summer Olympics are underway, the ultimate cultural moment for fashion to take its largest stake yet in the globe’s most influential sporting event — right in its own world capital. Why It Matters: On Friday, Pharrell Williams carried this year’s Olympic torch to the top of the Basilica of Saint-Denis in Paris, signaling the Games’ commencement and revealing his new adidas Adizeo Adios Pro Evo 1 footwear collab in tow. Near the Eiffel Tower, Cynthia Erivo and Ariana Grande, wearing Louis Vuitton and Thom Browne, respectively, shuffled into the Opening Ceremony’s VIP section while promoting their forthcoming film, Wicked. Just prior, Lady Gaga performed “Mon Truc En Plumes” on the banks of the Seine, in fanciful Dior Haute Couture, while French singer Aya Nakamura (also in Dior) sang a mash-up of her songs “Pookie” and “Djadja” on the Pont des Arts. Simultaneously, the best athletes in the world sailed down the river in boats, representing their countries in outfits meticulously crafted by international designers for the monumental, heavily watched occasion. Read the full article [here](. --------------------------------------------------------------- 👟 Looking Back at the Best Olympic-Themed Sneakers to Date TLDR: Over the years, Olympic-themed footwear offerings have grown from a few pairs of country-specific kicks to expansive collections. Why It Matters: Throughout history, Nike, as a major sponsor of Team USA, has maintained the Olympics as a flagship event, and although other brands have created some admirable styles — we’re looking at you, adidas and New Balance — Nike’s drive to create Olympic sneakers along with the sheer volume of releases it’s produced means the brand holds all ten spots in our review of the best Olympic-themed sneakers. Limiting silhouettes to one mention each, we’ve assembled a comprehensive list of what shoes have best celebrated the Games, along with notes on Olympic history, to celebrate the beginning of this year’s competition. Read the full article [here](. --------------------------------------------------------------- 🤔 Who Will Come Out on Top in Fashion’s Latest Creative Director Shuffle? TLDR: With the frequency at which designers are hopping and skipping between labels, maybe we’ll see the Gallianos and Slimanes of the world swap places once more, or perhaps this really is the moment to give more underdogs the spotlight. Why It Matters: John Galliano is reportedly leaving Maison Margiela. Peter Hawkings is out at Tom Ford. Chanel’s top seat remains vacant, following Virginie Viard’s departure from the House last month. Givenchy still needs a leader after Matthew Williams’ distant adieu. Industry chatter suggests change could be coming for Dior and Fendi. Former Alexander McQueen creative director Sarah Burton needs a new home. “The familiar names are the safe names. They’ve shown what they can do. But that doesn’t mean they are the only names.” Read the full article [here](. --------------------------------------------------------------- 🍦 Oatly Teams Up With Malibu For Ultimate Summer Piña Oatlada TLDR: The oat drink company Oatly has united with the white rum-based coconut spirit Malibu to redefine the taste of summer. The creation: Piña Oatlada — a Malibu-infused, piña colada flavored, dairy-free soft-serve ice cream. Why It Matters: The latest partnership sees these worlds collide with both brands incorporating illustrious techniques from their respective fields to create a unique summer serve. Bringing its expertly crafted dairy-alternative products to the ice cream realm, Oatly’s soft serve ice cream is not only dairy and soy-free but boasts a smooth texture that rivals its dairy counterpart. As well as the drink-slash-dessert offering, they have also teamed up to drop an exclusive, limited-edition merchandise collection. From the visuals to the color palette used, everything was considered to capture the summer spirit. Read the full article [here](. --------------------------------------------------------------- 🏃 Nike’s Latest Alphafly Innovation Helps Runners Push Their Limits TLDR: Nike’s latest offering in running sneakers sets the bar high for innovation. Precisely fine-tuned to ensure comfort and to help athletes reach top speeds, the brad presents the Nike Alphafly 3. Why It Matters: The Nike Alphafly 3 is a part of Nike’s latest Blueprint Pack, an assemblage of the company’s most advanced Air innovations. Nike understands the needs of athletes and strives to bring the best technological features and comfort elements forward to support their journey. The Blueprint Pack includes the Nike Pegasus 41 and Maxfly 2, the Nike G.T. Hustle 3, and the Nike Mercurial — options for the pitch, the court, or the track which all include Nike’s premium Air Technology. Made for going that extra mile no matter the obstacles, the Nike Alphafly 3 is equipped with three game-changing technologies that help runners exceed their limits. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong