The Man Who Went From Building Golf Clubs To Brands 🫡

[Hypegolf] July 26, 2024 Weekly Digest ️🙌 The Face of TaylorMade Golf TLDR: Meet Chris Trott, affectionately known as Trottie, a longtime club fitter who over the course of 20 years has grown into a key role in developing the TaylorMade brand. If you are familiar with Trottie, you'll know him as a host who has a knack for getting people like Tiger Woods to open up about their golf games and divulge valuable tidbits of info.⁠Why It Matters: Chris Trott occupies a unique place in the golf world. Experienced enough to earn the trust of the world’s best golfers. Capable at presenting highly technical information in a digestible format. In a world where new equipment is constantly marketed as life changing, it's necessary to have people who can see through the rhetoric and provide a balanced perspective. Trottie is that person.⁠Read the full article [here](. --------------------------------------------------------------- 🌤️ Introducing the All New Whim x Reebok Classic Leather TLDR: For its latest project, Whim Golf has teamed up with sportswear giants Reebok to deliver a custom and conceptual take on the 80s-inspired Classic Leather sneaker. Not a golf shoe in the conventional sense, Whim aims to speak to the game through form rather than function.⁠Why It Matters: The midsole, soft suede toe and heel guards are doused in a light blue that’s reminiscent of a clear morning sky, conveying the idea of first flight, or the first time a beginning golfer gets a ball airborne. Always striving to introduce new players to the game, the choice was inspired by the brand’s Free Golf meetups at city driving ranges where first-time players learn golf fundaments.⁠⁠⁠Read the full article [here](. --------------------------------------------------------------- 🍾 The Toulon Small Batch Paris Putter Is Drenched in Champagne TLDR: This is now the third time that golf has been a part of the Olympics, and reigning men’s gold medalist and Toulon user Xander Schauffele will lead the American efforts. Wrapping all of these narratives into one, Toulon is set to release a Small Batch Paris putter with a distinctly French flavor and a similar design to the one Schauffele used to climb to the top of golf’s metaphorical Eiffel Tower.⁠⁠Why It Matters: Although the Paris is built to perform, most people will be drawn to it for its looks. The sole features a depiction of the Eiffel Tower framed on either side by “Toulon” and “Paris” in blue, and the final flourish is a golden PVD finish as if the putter were drenched in champagne.⁠Read the full article [here](. --------------------------------------------------------------- 🔥 The Best Drops For the 152nd Open Championship TLDR: Your favorite brands pulled out all the stops for golf's oldest major once again. The 152nd Open Championship may be done and dusted (congratulations Xander Schaffele), but that doesn't mean you can't rep the prestigious tournament. Here are all the drops that caught our attention.⁠⁠Why It Matters: Some of the highlights from our round up: FootJoy renewed its partnership with Scotland's own Harris Tweed to deliver two Premiere Series styles with wool cloth overlays.⁠Nike, meanwhile, created a trio of special edition sneakers with a gnarly, wind spitting cloud on its insoles.⁠Finally, Cobra and Callaway Golf used the "Postage Stamp" 8th hole as their creative inspiration, and there plenty more quality drops.⁠Read the full article [here](. --------------------------------------------------------------- 📢 Hypegolf Japan Is Having a Huge Sale TLDR: Hypegolf Japan's store in Daikanyama, Tokyo is bringing big saving for the next few weeks. From July 26 to August 18 Hypegolf original and Nike items are all up to 50% off. Check out the online site for more details on specific products.⁠Why It Matters: One of the items that will be on sale are the official Disney collab polos. The polo shirts have two patterns of Mickey and Donald playing golf. Mickey comes in four colors: white, red, black, green (green online only), and Donald comes in four colors; white, black, yellow, blue (blue online only). There's also an open collar shirt that only comes in beige. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact subscription@hypebeast.com for assistance on any enquiries. 2024 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong