[Hypegolf] July 18, 2024 Weekly Digest
ï¸â Sun Day Red Drops New Rain Gear TLDR: If you’re watching Tiger Woods compete at Royal Troon this week and his rain gear catches your eye, know that you can purchase it for yourself, but it will cost you. Both pieces can be purchased now on Sun Day Red’s website – the jacket for $550 USD and the pants for $500 USD.â Why It Matters: Sun Day Red’s latest drop, named the Weather Collection, is highlighted by two rain ready pieces: a 3L Half Zip Jacket and a 3L Pant. Working with the champion, the brand leveraged Polartec® Powershield® technology to ensure both pieces provide weather protection without bulk. Meanwhile to eliminate the “crunch” sound that’s typically associated with rain gear, the designers chose soft, stretchy knits instead of woven fabrics.â â Read the full article [here](. ---------------------------------------------------------------
ð¤ New Scotty Cameron Putters Take Inspiration From Car Culture TLDR: Chrome may be classic, but something about a sleek black putter inspires confidence when you’re standing over a five foot slider. It doesn’t look too shabby on an Instagram feed either.â Take @scottycameron‘s newest creations for example: the B3 Triple Black Design LTD putters.â Why It Matters: The lineup brings four of Scotty’s most trusted putter blade shapes to the fore including the Newport 2 (available in right-hand and left-hand), Newport 2 Long Neck, Santa Fe and Catalina. While each putter has a different configuration as far as the neck style and weighting are concerned, all four feature a stealthy black PVD treatment that’s formulated to reduce glare.â â â Read the full article [here](. ---------------------------------------------------------------
𥤠7-Eleven Is Back With Another Collection TLDR: The most convenient golf collection of last year is back for another swing. After 7-Eleven delivered one of the most surprising successes of summer 2023 the brand has tapped online commentators Golf Projects, Jordan Rogers and Colin Landforce to style its retro and lifestyle inspired gear.â Why It Matters: The success that 7-Eleven enjoyed last year proved that there's space for meme merch in golf, but no amount of ironic slogans can save a half-assed collection. That's ultimately why people it was so popular, which is to say: people liked the products. This year's collection delivers a lot of the same, but using influential personalities as models guarantees 7-Eleven will reach a sizable audience in an authentic way. Read the full article [here](. ---------------------------------------------------------------
𥳠Evian Celebrates 30 Years of Women in Golf With Malbon Collection TLDR: In case you missed it, Evian partnered with Malbon Golf once again to create a limited, four-piece collection of golf apparel to celebrate one of the marquee events on the women's golf calendar: the Evian Championship.â Why It Matters: Featuring Evian’s signature colors – pink, white, and hints of blue – the collection radiates bright, cheerful pastels that capture the essence of summer. The two zip-up hoodies don a playful cartoon golf ball wearing a hat, with the Evian and Malbon logo printed on the back. The collaboration champions Malbon Golf’s mission to infuse playfulness and inclusivity into the traditionally formal golf world.â Read the full article [here](. ---------------------------------------------------------------
ð Eastside Golf Rounded up Its Best Selling Polos So You Don’t Have To TLDR: Opting for simplicity and aiming for relevancy both on and off the course, these polos are failproof.â Why It Matters: Eastside Golf's most copped polos range from full button down snap fronts to half button ups. Classic colors such as white, navy and black are the usual go-tos for customers. These aren't your regular polos, as the Men's Micro Rip Stop Shirt is made from premium micro rip stop stretch fabric to give you ease of movement with a quality look. The Core Pique Polo combines that classic look of a regular cotton polo, but with high-quality fabric for maximum comfort on the course. Each shirt is detailed with its embroidered Swingman logo. Read the full article [here](. --------------------------------------------------------------- [Hypebeast]
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