[Hypegolf] June 27, 2024 Weekly Digest
ï¸ð "Arsham in Kohler" Transforms Whistling Straits TLDR: Whistling Straits has a new look thanks to contemporary artist Daniel Arsham. Honoring Kohler’s 150th anniversary, Arsham built six sculptures from his most popular series and placed them around the kitchen and bath company’s golf courses and hotels in northern Wisconsinâ . Why It Matters: In true 360 degree fashion though, the “Arsham in Kohler” collaboration goes beyond art to touch on hospitality, fashion and lifestyle. Those who really want to immerse themselves can book the secluded Arsham Cabin, while Malbon Golf released a collection of golf apparel and accessories with Arsham’s signature oxidized green. The cabin can be booked now via Destination Kohler, while the Malbon gear is available on the brand's website.â Read the full article [here](. ---------------------------------------------------------------
ð£ï¸ What People Really Think About Jason Day and Malbon TLDR: Jason Day and his Malbon outfits have brought a lot of haters out of the woodwork this year, but it's always hard to get a read on whether opinions shared on social media carry over into real life. So to find out, we went up to strangers at the US Open in Pinehurst to get a better idea.â Why It Matters: The easiest way to tell that Jason Day is in contention to win is by looking through the comment section for angry golf bros. But that’s no concern for Stephen and Erica Malbon. Even if the majority of new people being exposed to the brand aren’t on board with it, Malbon already has a dedicated following that will multiply as it gains fans who resonate with its challenger status.â â Read the full article [here](. ---------------------------------------------------------------
ð¶ââï¸ Johnnie Walker Recaps the Best Fits at the Hypegolf Invitational TLDR: Scotch & Golf - a classic pair. Johnnie Walker brought the luxe with whiskey cocktails on the tee and their Keep Walking caddies at this year's Hypegolf Invitational as the event's title sponsor.â Why It Matters: The Johnnie Walker hole exclusively featured a caddie service for players looking for an elevated gameplay experience while navigating the grounds. As players drove from the tee box to the fairway, caddies were on standby to assist with locating lost balls, cleaning and prepping hardware at the tee and transporting equipment for players throughout the course.â â Read the full article [here](. ---------------------------------------------------------------
ð First Look at the Metalwood Studio x adidas Gazelle TLDR: Metalwood has done projects with everyone from Del Toro to FootJoy. Now, the brand’s next chapter is with Three Stripes. Participating in the Paris Fashion Week festivities, the LA brand showcased a collaborative take on the Gazelle yesterday, capping it off with an event at Arrow and Beast Skateshop with adidas Skateboarding.â â Why It Matters: A brief preview of the pair highlights the shoe’s brown camouflage base and matching sockliner as its signature design element. A rough suede has been applied to the forefoot’s overlays while the Three Stripes and blank heel tab sport a black leather finish.â At the time of writing, neither Metalwood Studio nor adidas have confirmed whether or not their collaborative sneaker will be landing on shelves.â Read the full article [here](. ---------------------------------------------------------------
ð¸ The Students x Bodega "Field Trip" in Pictures TLDR: Celebrating the emergence of golf style at Paris Fashion Week SS25 Students, Bodega and WRKS Agency hosted a tournament in the suburbs of the French capital. Myspace's Tom Anderson came out, did you know he plays golf?â â â Why It Matters: The event was held at RCF La Boulie Golf Club in Versailles and brought together brands and retailers like UNDEFEATED, PLEASURE, Sperry, MARKET, Extra Butter, Pluto of St Andrews, MANORS, the Divot STORE, Bisque Golf and others. There was also a charitable element to the event, with proceeds going to local organization Sports Dans La Ville of France.â â Take a look [here](. --------------------------------------------------------------- [Hypebeast]
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