A brief history lesson on Stone Island

From the '80s Paninaro to the world of casuals Stone Island has had a cult following in Europe since the very beginning. The Paninaro in Milan first adopted it in the '80s — a subculture formed by Milanese middle- and upper-class youths known for riding mopeds around the city while dressing head to toe designer brands. [SHOP THE LATEST STONE ISLAND COLLECTION]( Around this period, British football fans, following their teams to European Cup games, started bringing back some of these same labels to wear on terraces in the UK. Rather than wearing their team's colours like previous generations of hooligans, casuals avoided attention from the police and rival firms by flaunting flashy designer labels instead. The brand owes its striking aesthetic and commitment to innovation to its designer Massimo Osti, who founded the brand in 1982 to run alongside his other brands, C.P. Company and Boneville. He brought us reflective jackets, colour-changing heat-reactive jackets, polyurethane-lined weather protective jackets and more. Osti passed away in 2005, but his legacy lives on through these industry-defining designs that we still see today. [AMP UP YOUR WARDROBE WITH STONE ISLAND]( FW22 COLLECTION: HERITAGE CAMOUFLAGE AND MORE In this season, the brand decided to revisit its 1990 Heritage Camouflage to deliver a bold selection of FW22 bangers. Heralding from the brand's first decade in the game, this mismatched pattern work borrows three distinct camouflage color variants from the era and revises them with vertical and diagonal shading to give them new life. [SHOP THE FW22 COLLECTION]( [stone-island-heritage-camo-ripstop-nylon-down-jacket-orange]( [stone-island-heritage-camo-ripstop-nylon-cargo-pants-orange]( [stone-island-heritage-camo-balaclava-military-green]( [stone-island-heritage-camo-jacquard-wool-nylon-crewneck-military-green]( [stone-island-ribbed-wool-beanie-natural]( [stone-island-nylon-metal-down-vest-light-green]( [stone-island-nylon-metal-down-jacket-olive]( [stone-island-nylon-metal-cargo-pants-olive]( [SHOP ALL STONE ISLAND ON HIGHSNOBIETY]( COMING TOMORROW Unless you've been living under a rock, you've probably seen Daniel Arsham's cement work by now. The latest object to get his signature eroded treatment is a fully-functional Xiaomi phone, and you get pre-access to the release tomorrow, December 5th. It's more than everyday technology — it's art. [DON'T MISS THIS DROP TOMORROW AT 10AM CET/ 3AM EDT]( The Highsnobiety app: our universe, right on your homescreen. [Facebook]( [Instagram]( [Snapchat]( [Twitter]( [YouTube]( [Pinterest]( You are receiving this email because you opted in at our website: {EMAIL}. You can [unsubscribe from this list]( or [update your subscription preferences](. © 2022 Highsnobiety, Highsnobiety Genthiner Str. 32-34Berlin 10785 Germany [Add us to your address book](