Meet the frontman of German hip-hop 🇩🇪🎤

Luciano is trying to take it worldwide [Highsnobiety]( [Highsnobiety]( Luciano Has a Masterplan for Deutschrap: Global Domination German rap, or “Deutschrap” as it’s called by locals, has blossomed in recent years. Reaching far beyond the borders of its own country, this genre of hip-hop is attaining international attention, and Luciano is one of the artists behind its rise. ⁠Well-known in Germany, yet still a relative unknown internationally, the 25-year-old is heralded as the frontman of German hip-hop. [Highsnobiety]( We sat down with the rising star to get his opinion on the proliferation of his country’s music, how it’s changed over time and where he sees it going. We also asked him to compare American, British, and German style, as well as open up about his difficult childhood and choosing to exit the downward spiral of drugs. [Read our full conversation now]( ● margiela x highsnobiety is coming [Highsnobiety]( For the first time ever, Margiela has allowed a co-branding element on a collaboration. You’ll be able to spot our typographic “HS” logo on every piece, and we couldn’t be prouder. Stay tuned for this collection dropping on February 3. [Highsnobiety] [Highsnobiety] [explore the full lookbook now]( [Like on Facebook]( [Follow on Instagram]( [Add on Snapchat]( [Follow on Twitter]( [Subscribe on YouTube]( [Follow on Pinterest]( You are receiving this email because you opted in at our website: [{EMAIL}](. You can [unsubscribe from the list]( or [manage your subscription preferences](. Titel Media GmbH 2020 © Titel Media GmbH, Genthiner Str. 32-34, 10785 Berlin Germany