That Trucker Hat’s Got History 🧢

also small brands being big at LFW, CDG x The North Face, your favorite '90s hair product is back. THAT TRUCKER HAT'S GOT HISTORY Trucker hats were useful. Then, in the 2000s, they became a tacky appropriation of something like country western living. But, like the arc of the UGG, all that’s changed. These days, the trucker hat is it. And it’s been adopted by some of the most fashionable celebrities. Here, we take a look at the evolution of this beloved staple, and how it went from a feed-store giveaway item to a fashion accessory embraced by everyone from Rihanna and A$AP Rocky to Kylie Jenner and Megan Thee Stallion. [READ MORE](   STYLE THE BIGGEST THING AT LONDON FASHION WEEK? SMALL BRANDS By Jake Silbert © JASON LLOYD EVANS At London Fashion Week, the biggest sound came from the smallest designers. Indie brands made the most of the seasonal void left by a relative of household names, pumping up the volume with armfuls of intent. [READ MORE](   STYLE CDG x THE NORTH FACE IS LESS STREETWEAR, MORE HIKING GEAR By Jake Silbert © COMME DES GARCONS / JEAN JACQUES NDJOLI The North Face and CDG, COMME des GARÇONS' streetwear-leaning sub-label, [first partnered almost exactly]( one year ago for a collaborative collection heavy on streetwear cues — big logos simple shapes, monochrome colors. But for The North Face x CDG round two, things take a turn for the adventurous. Well, kinda. You've still got no-brainer TNF and CDG branding but also a handful of at least slightly more elevated items that are a little bit The North Face, a little bit COMME des GARÇONS. [READ MORE](   BEAUTY YOUR FAVORITE '90S HAIR PRODUCT IS BACK — ORIGINAL FORMULA INCLUDED By Alexandra Pauly © FEKKAI Fekkai is bringing back its original Brilliant Glossing Styling Crème — a hair care cult favorite that has continued to inspire countless Reddit threads and eBay listings since its discontinuation. The OG product, dreamt up by legendary hair stylist Frédéric Fekkai, made its debut in 1995 and quickly became a backstage favorite at fashion shows and shoots, thanks to its ability to tame even the frizziest of strands. Its secret ingredient? Olive oil, which locks in moisture and adds shine. The product was reformulated in 2008, much to the disappointment of the cream's devoted fans. To fill the void, dedicated customers began flocking to online forums and resale platforms to search for old tubes of the product — which many fondly refer to as Fekkai's "olive oil cream." On eBay, sellers ask as [much as $105]( for three ounces of the product. [READ MORE](   FROM OUR BRAND PARTNERS [EASTPAK'S RESIST'R CASE IS AS TOUGH AS IT IS STYLISH]( [JULIAN KLINCEWICZ REIMAGINES CREATIVITY WITH THE NEW GOOGLE PIXEL 9 PRO]( [OAKLEY'S "BORN TO REWILD" IS HERE TO SHAKE THINGS UP]( [INSIDE ECCO X ILLYA GOLDMAN GUBIN'S AVANT-GARDE SOIRÉE]( [LATEST STORIES]( [SNEAKER TRENDS]( [STYLE]( [CULTURE]( [BEAUTY]( [SHOP]( Download the Highsnobiety App [Instagram]( [TikTok]( [Discord]( [Twitter]( [Youtube]( [Facebook]( © 2023 Highsnobiety, Genthiner Str. 32-34, Berlin 10785, Germany This email was sent to {EMAIL}. You can [unsubscribe]( from this list. [Privacy Policy]( | [Terms & Conditions]( | [View In Browser](